Magnolia Soap & Bath Co. Selects Square to Power Its 50+ Location Retail Franchise

Key Terms

unified commerce platform technical

A unified commerce platform is a single software system that combines online and in-store sales, inventory, payments, and customer records so a business can operate and sell consistently across channels. For investors, it matters because it can increase sales and customer loyalty while lowering operating costs and complexity—think of it as a central control panel that replaces several disconnected tools, making growth more predictable and easier to scale.

omni-channel retail technical

Omni-channel retail is a way of selling where a company connects all customer touchpoints — physical stores, websites, mobile apps, marketplaces, call centers — so shoppers get a consistent experience and can move between them seamlessly, like starting to browse on a phone and finishing in a store. Investors care because a well-run omni-channel approach can boost sales, cut costs, improve customer loyalty and provide richer data about buying habits, making a retailer more competitive and resilient.

point-of-sale (POS) financial

The point-of-sale (POS) is the place and system where a customer completes a purchase — think of a store’s checkout counter, a restaurant’s payment tablet, or the online checkout page. It includes the hardware and software that accept payments, record sales and update inventory, so it’s where revenue is captured and customer behavior is tracked; investors watch POS performance because it directly affects a company’s sales, cash flow and growth signals.

inventory management technical

Inventory management is the system and decisions a company uses to track, store and move the goods it sells or the materials needed to make them, much like keeping a well-organized pantry so you know what you have, what you need, and where it’s stored. For investors it matters because effective inventory control affects cash flow, costs, and a company’s ability to meet demand — too much ties up cash and risks waste, too little can mean missed sales and lost customers.

key performance indicators financial

Key performance indicators are specific measurements used to track how well a person, team, or organization is achieving its goals. They act like report cards, providing clear signs of progress or areas needing improvement. For investors, KPIs help assess the health and future potential of a business by highlighting its most important strengths and challenges.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

The clean beauty brand is leveraging Square's unified commerce platform to streamline franchise management of 50+ locations across 17 states

DISTRIBUTED-WORKFORCE/OAKLAND, Calif.--(BUSINESS WIRE)-- Magnolia Soap & Bath Co., the fast-growing, clean personal care franchise, has selected Square as its unified commerce platform powering more than 50 locations across 17 states. As the brand continues its national expansion, Magnolia Soap & Bath Co. is investing in modern, scalable infrastructure to support franchisee success, maintain brand consistency, and deliver the immersive in-store experience that has defined the brand since its founding.

Photo courtesy of Magnolia Soap & Bath Co.

Magnolia Soap & Bath Co. was born in 2016 from a mother’s desire to find safer alternatives for her daughter's sensitive skin. Since founder Magen Bynum opened the first 1,200 square-foot storefront in a small town in Mississippi, the brand has grown into one of retail's most compelling franchise success stories. Magnolia Soap & Bath Co. built a loyal following around ingredient and manufacturing transparency, fostering community, and southern warmth.

Experiential Retail, Powered by the Right Tools

Magnolia Soap & Bath Co. operates at the intersection of omni-channel retail and in-person experience, with customers able to see products being made in stores, customize scents, participate in hands-on workshops, and take part in charitable initiatives including ‘Hope in Soap’ – a monthly program directing soap proceeds to a local organization. For Magnolia Soap & Bath Co. franchisees, these touchpoints bolster the brand's reputation as a community destination where profitability and purpose go hand-in-hand.

“Square has molded to us and grown with us as we’ve expanded nationwide,” said Magen Bynum, Founder of Magnolia Soap & Bath Co. “We use it in every aspect of our business, from pulling KPIs and coaching franchisees, to managing inventory and processing transactions day-to-day. Having that visibility across all of our locations has been critical as we scale.”

Square for Retail supports this model by handling the operational complexity behind the scenes, so that retail teams can focus on facilitating exceptional customer experiences. Each Magnolia Soap & Bath Co. location operates with a consistent digital foundation powered by Square, including branded micro-sites that enable online ordering, same-day pick-up, local delivery via DoorDash, and party and event bookings. This standardized infrastructure ensures that every franchisee can launch, rollout, and operate with the necessary capabilities from day one – all while maintaining the unique community feel each store brings to its neighborhood.

Square for Franchises also handles reporting and KPI tracking across all 50+ Magnolia Soap & Bath Co. locations, enabling their leadership team to meet with franchisees equipped with consistent, real-time data. Square's inventory management tools ensure product visibility across the network, while the Square Kiosk point-of-sale (POS) furthers the brand’s delightful in-person experiences.

Standardizing Franchise Operations While Enabling Local Independence

“Retailers work every single day to earn customer loyalty. With every engagement, every sale, at every location,” said Nick Molnar, Global Head of Sales and Marketing at Block. “Magnolia Soap & Bath Co. has built one of the most trusted clean beauty brands in retail by staying relentlessly focused on the customer experience. Square gives the franchise the operational backbone to protect and scale that trust as they grow, while enabling independence at the local level.”

With a strong foundation in place, Magnolia Soap & Bath Co. is preparing for its next phase of expansion, with plans to open additional locations and continue evolving its product offerings. The company remains focused on deepening customer relationships, expanding its clean product line, and strengthening its position as a lifestyle brand rooted in transparency and trust. Square will continue to play a central role in that growth, providing the tools and insights needed to scale efficiently while preserving the brand’s signature in-store experience.

For more information about Square's solutions for retail businesses, visit squareup.com/retail.

About Magnolia Soap & Bath Co.

Magnolia Soap & Bath Co. was founded in 2016 by Magen Bynum in New Albany, Mississippi, with a mission to create clean, plant-based personal care products that families can trust. Built on a foundation of simple ingredients, southern warmth, and community connection, the brand has grown to more than 50 franchise locations across 17 states. Every Magnolia Soap location offers an experiential retail environment where customers can see products being made, participate in workshops, and engage with the brand's monthly Hope in Soap charitable program. For more information, visit magnoliasoap.com.

About Square

Square helps businesses turn transactions into connections and businesses into neighborhood favorites.

In 2009, Square started with a simple invention — the first mobile card reader, which changed how the entire financial system thinks about small businesses. Square has since grown into a global business platform helping millions of sellers of all sizes participate and thrive in their communities. Whether independently run or a global chain, Square understands that sellers succeed when they have the freedom to focus on the experiences that keep customers coming back. From point of sale and payments to online commerce, staff management, cash flow tools, and more, Square brings together the tools sellers need to run and grow on one intelligent platform. For more information, visit squareup.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260526238145/en/

Media contact:
Square Press
press@squareup.com

Source: Block, Inc.