MERRELL® LAUNCHES 'WALK & TALK' HOTLINE TO CONNECT PEOPLE WITH NATURE IN HONOR OF GREAT OUTDOORS MONTH

Rhea-AI Summary

Merrell has launched a 'Walk & Talk' hotline to encourage outdoor activity during Great Outdoors Month in June. The hotline allows consumers to connect with live outdoor representatives by dialing (844) WALKTLK from Monday to Friday, 11 AM to 7 PM EDT. The initiative aims to make the outdoors more accessible and enjoyable, especially for those who may not be aware of the mental and physical benefits of walking. Participants will receive a 15% discount on their next purchase. Merrell is dedicated to fostering a welcoming outdoor environment for everyone.

Positive

• Launch of 'Walk & Talk' hotline promoting outdoor engagement.
• Participants receive a 15% discount on future purchases.
• Survey shows 62% of respondents favor outdoor walking activities.

Negative

• None.

Leading outdoor and hike brand shares the simple power of being outside with month-long campaign aimed to encourage consumers to go outside and enjoy the benefits of the outdoors

ROCKFORD, Mich., June 1, 2022 /PRNewswire/ -- Merrell®, the leading hike and lifestyle brand, today launched a "Walk & Talk" hotline, where consumers can dial a toll-free number* to speak with a live outdoor representative that will accompany them for a walk. Throughout Great Outdoors Month (June), consumers can dial (844) WALKTLK or (844) 925-5855 to get connected to one of Merrell's outdoor reps from Monday through Friday, 11:00 a.m. to 7:00 p.m. Eastern Daylight Time, EDT.

Created in honor of Great Outdoors Month (June) and true to its mission of sharing the simple power of being outside with everyone, Merrell introduced the Walk & Talk hotline as a fun and engaging way for all individuals to confidently explore the outdoors with a companion. These live representatives are readily available to help motivate, guide and/or support callers on their journey to deepening their relationship with nature, no matter where they are or how far they go.

"Research shows that a short 15-minute walk outside can significantly increase your health and overall wellbeing, but we also know some barriers come in the way of stepping outside including lack of companionship, lack of time or lack of energy," said Jenny Bernsteen, brand equity marketing manager at Merrell. "As a brand, we're committed to making the outdoors welcoming, approachable, and inclusive to all – from the extreme outdoor enthusiast to the suburbanite. Our goal with the Walk & Talk hotline is to provide a way that makes spending more time outdoors easier so more can see how the outdoors makes them happier, healthier, and more fulfilled."

Based on a recent independent consumer survey conducted by Merrell, 62% of survey respondents stated that walking is their most favorite activity to do outdoors. However, one in ten are not aware of the many mental and physical benefits of the outdoors. Physical activity such as walking boosts brain function, and there has been accumulating evidence showing that socializing is good for brain health. The combination - going on a walk while talking to someone - is a great way to keep your brain healthy in the short and long term.

Merrell's Walk & Talk hotline is simple to use and navigate:

1.	Dial the toll-free number (844) WALKTLK or (844) 925-5855
2.	Once connected to a Merrell outdoor rep, consumers will be prompted with different options to choose from while out on their walk:
	Dial 1 for a guided meditation on walking mindfully Dial 2 to hear a dad joke—Outdoor Edition Dial 3 for a painstakingly detailed tutorial on how to properly apply sunscreen Dial 4 for a little outdoor motivation to brighten your walk Dial 5 for to be transported to Aspen
3.	Enjoy your walk!

 

Those who participate in calling Merrell's Walk & Talk hotline will receive a 15% discount off their next order at Merrell.com. Participants are also encouraged to share their walk on social media with the hashtags #GreaterOutdoors and #WALKTLK.

For more information on Merrell's Great Outdoors Month campaign, please visit www.Merrell.com or follow Merrell on social @merrell.

*Toll-free number available only in the U.S. and Canada.
**The online survey of 1,000 nationally representative Americans was conducted in May 2022 via Pollfish on behalf of Merrell.

ABOUT MERRELL:
Merrell® exists to share the simple power of being outside and is committed to building an inclusive and sustainable environment for future generations to enjoy. As the global leader in outdoor active footwear with the Moab hiking boot and Jungle Moc, Merrell is focused on merging performance, styling, and comfort to empower all people to confidently explore the outdoors. Visit Merrell.com or follow us on social @Merrell. Merrell® is a division of Wolverine World Wide, Inc.(NYSE: WWW), one of the world's leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel.

 

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SOURCE Merrell

FAQ

What is the purpose of Merrell's Walk & Talk hotline?

The Walk & Talk hotline aims to encourage consumers to explore the outdoors by providing companionship and guidance while walking.

When can consumers call the Walk & Talk hotline?

Consumers can call the hotline from Monday to Friday, between 11 AM and 7 PM EDT.

What benefits do participants receive for calling the hotline?

Participants receive a 15% discount off their next order at Merrell.com.

How does Merrell promote outdoor activities through this initiative?

Merrell promotes outdoor activities by connecting consumers with live representatives who provide motivation and guidance during walks.

What survey results support Merrell's campaign?

An independent survey conducted by Merrell showed that 62% of respondents enjoy walking outdoors, highlighting its popularity.