Saucony® Announces Global Launch of the Endorphin Elite 2
Saucony, a division of Wolverine World Wide, Inc. (NYSE: WWW), has announced the global launch of the Endorphin Elite 2 running shoe. This advanced super shoe features Saucony's new IncrediRUN™ foam technology, designed to provide exceptional energy return and cushioning for runners of all levels.
To celebrate the launch, Saucony is hosting an underground relay event called THE MAZE in Paris, bringing together top running crews from around the world. Similar events will be rolled out globally as the Endorphin franchise expands.
After a release in Summer 2024, the Endorphin Elite 2 will be available globally on March 1 at saucony.com and select retailers for $275.00. Tokyo customers can access it early on February 27 at Saucony's new Shibuya storefront and at the Tokyo Marathon Expo.
According to Brian Moore, Saucony's chief product officer, the shoe was developed in collaboration with elite athletes and offers benefits for both competitive racers and mid-pack runners seeking premium performance.
Saucony, una divisione di Wolverine World Wide, Inc. (NYSE: WWW), ha annunciato il lancio globale della scarpa da corsa Endorphin Elite 2. Questa avanzata super scarpa presenta la nuova tecnologia IncrediRUN™ foam di Saucony, progettata per fornire un eccezionale ritorno di energia e ammortizzazione per corridori di tutti i livelli.
Per celebrare il lancio, Saucony sta organizzando un evento di staffetta sotterranea chiamato THE MAZE a Parigi, riunendo i migliori gruppi di corsa da tutto il mondo. Eventi simili saranno organizzati a livello globale man mano che il franchise Endorphin si espande.
Dopo un rilascio nell'estate del 2024, l'Endorphin Elite 2 sarà disponibile a livello globale il 1 marzo su saucony.com e presso rivenditori selezionati al prezzo di $275.00. I clienti di Tokyo potranno accedervi in anticipo il 27 febbraio presso il nuovo negozio di Saucony a Shibuya e all'Expo del Tokyo Marathon.
Secondo Brian Moore, chief product officer di Saucony, la scarpa è stata sviluppata in collaborazione con atleti d'élite e offre vantaggi sia per i corridori competitivi che per quelli di medio livello che cercano prestazioni premium.
Saucony, una división de Wolverine World Wide, Inc. (NYSE: WWW), ha anunciado el lanzamiento global de la zapatilla de correr Endorphin Elite 2. Este avanzado super zapato cuenta con la nueva tecnología IncrediRUN™ foam de Saucony, diseñada para proporcionar un excepcional retorno de energía y amortiguación para corredores de todos los niveles.
Para celebrar el lanzamiento, Saucony está organizando un evento de relevos subterráneo llamado THE MAZE en París, reuniendo a los mejores grupos de corredores de todo el mundo. Eventos similares se llevarán a cabo a nivel global a medida que la franquicia Endorphin se expanda.
Después de un lanzamiento en el verano de 2024, la Endorphin Elite 2 estará disponible globalmente el 1 de marzo en saucony.com y en minoristas seleccionados por $275.00. Los clientes de Tokio podrán acceder a ella antes el 27 de febrero en la nueva tienda de Saucony en Shibuya y en la Expo del Maratón de Tokio.
Según Brian Moore, director de productos de Saucony, la zapatilla fue desarrollada en colaboración con atletas de élite y ofrece beneficios tanto para corredores competitivos como para aquellos de nivel medio que buscan un rendimiento premium.
사우코니는 Wolverine World Wide, Inc. (NYSE: WWW)의 한 부서로, Endorphin Elite 2 러닝화를 전 세계에 출시한다고 발표했습니다. 이 첨단 슈퍼 슈즈는 사우코니의 새로운 IncrediRUN™ 폼 기술을 특징으로 하며, 모든 수준의 러너에게 뛰어난 에너지 반환과 쿠셔닝을 제공합니다.
출시를 기념하기 위해 사우코니는 파리에서 THE MAZE라는 이름의 지하 릴레이 이벤트를 개최하여 전 세계의 최고의 러닝 크루를 모읍니다. Endorphin 프랜차이즈가 확장됨에 따라 유사한 이벤트가 전 세계적으로 진행될 예정입니다.
2024년 여름에 출시된 후, Endorphin Elite 2는 3월 1일에 saucony.com 및 선택된 소매점에서 $275.00에 전 세계적으로 판매될 예정입니다. 도쿄 고객은 2월 27일에 사우코니의 새로운 시부야 매장과 도쿄 마라톤 엑스포에서 조기 구매할 수 있습니다.
브라이언 무어 사우코니의 최고 제품 책임자에 따르면, 이 신발은 엘리트 운동선수들과 협력하여 개발되었으며, 경쟁 러너와 프리미엄 성능을 추구하는 중간 수준 러너 모두에게 이점을 제공합니다.
Saucony, une division de Wolverine World Wide, Inc. (NYSE: WWW), a annoncé le lancement mondial de la chaussure de course Endorphin Elite 2. Cette chaussure super avancée dispose de la nouvelle technologie IncrediRUN™ foam de Saucony, conçue pour offrir un retour d'énergie exceptionnel et un amorti pour les coureurs de tous niveaux.
Pour célébrer le lancement, Saucony organise un événement de relais souterrain appelé THE MAZE à Paris, rassemblant les meilleures équipes de course du monde entier. Des événements similaires seront organisés à l'échelle mondiale à mesure que la franchise Endorphin s'étend.
Après une sortie prévue pour l'été 2024, l'Endorphin Elite 2 sera disponible mondialement le 1er mars sur saucony.com et chez des détaillants sélectionnés au prix de $275.00. Les clients de Tokyo pourront y accéder dès le 27 février dans le nouveau magasin Saucony à Shibuya et lors de l'Expo du Marathon de Tokyo.
Selon Brian Moore, directeur des produits chez Saucony, la chaussure a été développée en collaboration avec des athlètes d'élite et offre des avantages tant pour les coureurs compétitifs que pour les coureurs de niveau intermédiaire à la recherche de performances premium.
Saucony, eine Division von Wolverine World Wide, Inc. (NYSE: WWW), hat den globalen Start des Endorphin Elite 2 Laufschuhs angekündigt. Dieser fortschrittliche Super-Schuh verfügt über die neue IncrediRUN™ foam Technologie von Saucony, die außergewöhnliche Energie-Rückgabe und Dämpfung für Läufer aller Leistungsstufen bieten soll.
Zur Feier des Starts veranstaltet Saucony in Paris ein unterirdisches Staffel-Event namens THE MAZE, bei dem die besten Lauf-Teams aus der ganzen Welt zusammenkommen. Ähnliche Veranstaltungen werden weltweit stattfinden, während die Endorphin-Franchise expandiert.
Nach einem Release im Sommer 2024 wird der Endorphin Elite 2 am 1. März weltweit auf saucony.com und bei ausgewählten Händlern für $275.00 erhältlich sein. Kunden in Tokio können bereits am 27. Februar im neuen Saucony-Geschäft in Shibuya und auf der Tokyo Marathon Expo darauf zugreifen.
Laut Brian Moore, dem Chief Product Officer von Saucony, wurde der Schuh in Zusammenarbeit mit Elite-Athleten entwickelt und bietet Vorteile sowohl für wettbewerbsorientierte Läufer als auch für Mittelklasse-Läufer, die eine Premium-Leistung suchen.
- New premium product launch expanding Saucony's footwear lineup
- Global marketing campaign with events in Paris and worldwide
- Premium pricing at $275.00 suggests strong margin potential
- Strategic early release in key market (Tokyo) aligned with Marathon Expo
- High price point ($275.00) may limit mass market adoption
- Competitive market for premium running shoes with established competitors
The game-changing super shoe features Saucony's all-new IncrediRUN™ foam, designed to unlock every runner's performance potential
ROCKFORD, Mich. , Feb. 25, 2025 /PRNewswire/ -- Whether aiming for a personal best or keeping pace with the local run crew, everyone aspires to feel fast. Hearing its consumer's aspirations, Saucony, a leading global performance running lifestyle brand, delivers with its highly anticipated global launch of the Endorphin Elite 2, a reimagined statement of both speed and style.
In the spirit of speed, Saucony developed a dynamic underground relay event in the heart of
"The Elite 2 represents a significant advancement in the super shoe category," said Brian Moore, chief product officer of Saucony. "In collaboration with our elite athletes, including Jared Ward, Malindi Elmore and Jackie Gaughan—who have all competed in the Endorphin Elite 2—we have created a truly world-class running experience. The IncrediRUN foam technology offers exceptional energy return and unmatched cushioning, ensuring that every stride feels effortless. It's an outstanding choice not only for elite racers but also for mid-pack runners looking for premium performance. Regardless of your running pace, this shoe provides a remarkably soft, bouncy feel and explosive rebound, making it the perfect companion for those aiming to elevate their game."
The top-tier racing shoe of the brand's award-winning Endorphin Collection is engineered with IncrediRUN, an innovative foam technology that provides outstanding energy return and unparalleled cushioning. While the Elite 2 delivers a new sensation of fast, its speed-forward silhouette embodies the distinct and dynamic aesthetic of the entire Endorphin lineup.
After a limited release in Summer 2024, Saucony will launch the Endorphin Elite 2 globally on March 1 at saucony.com and at select retailers at a suggested retail price of
For more information on the Endorphin Elite 2, please visit www.saucony.com.
About Saucony: Saucony, the 'Original Running Brand' and a division of Wolverine World Wide, Inc. (NYSE: WWW), is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies, including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and enable people to live a better life through running culture, self-expression and their impact on the world. For more information, visit www.saucony.com.
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SOURCE Saucony
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