Saucony® Launches Global Brand Campaign, "Run as One"
Saucony, a division of Wolverine World Wide (NYSE: WWW), has launched its global brand campaign 'Run as One' on March 4, 2025. The campaign celebrates the communal aspect of running and features a 30-second anthem video with Saucony athlete Vanessa Fraser and creative collaborator Jae Tips.
The initiative includes global run club events and coffee shop residencies, starting at Ludlow Coffee Supply in New York City and expanding to Grand Rapids, Boston, London, and other major cities. The campaign follows Saucony's successful collaboration with Collision Run Club during Paris Fashion Week in January 2025.
The marketing strategy encompasses out-of-home assets in key markets including NYC, Toronto, Boston, London and Paris, along with CTV, OLV, and social and display channels. The campaign was developed with The Agency, Wolverine Worldwide's in-house creative agency, and produced by The Den.
Saucony, una divisione di Wolverine World Wide (NYSE: WWW), ha lanciato la sua campagna globale 'Run as One' il 4 marzo 2025. La campagna celebra l'aspetto comunitario della corsa e presenta un video inno di 30 secondi con l'atleta Saucony Vanessa Fraser e il collaboratore creativo Jae Tips.
L'iniziativa include eventi globali di run club e residenze in caffetterie, partendo da Ludlow Coffee Supply a New York e ampliandosi a Grand Rapids, Boston, Londra e altre città principali. La campagna segue la collaborazione di successo di Saucony con il Collision Run Club durante la Paris Fashion Week nel gennaio 2025.
La strategia di marketing comprende risorse out-of-home nei mercati chiave, tra cui NYC, Toronto, Boston, Londra e Parigi, insieme a CTV, OLV e canali social e display. La campagna è stata sviluppata con The Agency, l'agenzia creativa interna di Wolverine Worldwide, e prodotta da The Den.
Saucony, una división de Wolverine World Wide (NYSE: WWW), lanzó su campaña de marca global 'Run as One' el 4 de marzo de 2025. La campaña celebra el aspecto comunitario de correr y presenta un video himno de 30 segundos con la atleta de Saucony Vanessa Fraser y el colaborador creativo Jae Tips.
La iniciativa incluye eventos globales de clubes de corredores y residencias en cafeterías, comenzando en Ludlow Coffee Supply en Nueva York y expandiéndose a Grand Rapids, Boston, Londres y otras ciudades importantes. La campaña sigue la exitosa colaboración de Saucony con el Collision Run Club durante la Semana de la Moda de París en enero de 2025.
La estrategia de marketing abarca activos fuera del hogar en mercados clave, incluyendo NYC, Toronto, Boston, Londres y París, junto con CTV, OLV, y canales sociales y de display. La campaña fue desarrollada con The Agency, la agencia creativa interna de Wolverine Worldwide, y producida por The Den.
사우코니는 Wolverine World Wide (NYSE: WWW)의 한 부서로, 2025년 3월 4일 'Run as One'이라는 글로벌 브랜드 캠페인을 출시했습니다. 이 캠페인은 달리기의 공동체적 측면을 축하하며, 사우코니 선수인 바네사 프레이저와 창의적 협력자인 제이 팁스가 출연하는 30초 길이의 앤섬 비디오를 특징으로 합니다.
이 이니셔티브에는 뉴욕의 루들로 커피 공급처에서 시작하여 그랜드래피즈, 보스턴, 런던 및 기타 주요 도시로 확장되는 글로벌 러닝 클럽 이벤트와 커피숍 레지던시가 포함됩니다. 이 캠페인은 2025년 1월 파리 패션 위크 동안 사우코니와 Collision Run Club의 성공적인 협업을 따릅니다.
마케팅 전략은 NYC, 토론토, 보스턴, 런던 및 파리를 포함한 주요 시장에서의 옥외 광고 자산과 CTV, OLV, 소셜 및 디스플레이 채널을 포함합니다. 이 캠페인은 Wolverine Worldwide의 내부 창의적 에이전시인 The Agency와 함께 개발되었으며, The Den에서 제작되었습니다.
Saucony, une division de Wolverine World Wide (NYSE: WWW), a lancé sa campagne de marque mondiale 'Run as One' le 4 mars 2025. La campagne célèbre l'aspect communautaire de la course et présente une vidéo hymne de 30 secondes avec l'athlète Saucony Vanessa Fraser et le collaborateur créatif Jae Tips.
L'initiative comprend des événements de clubs de course mondiaux et des résidences dans des cafés, commençant au Ludlow Coffee Supply à New York et s'étendant à Grand Rapids, Boston, Londres et d'autres grandes villes. La campagne fait suite à la collaboration réussie de Saucony avec le Collision Run Club lors de la Paris Fashion Week en janvier 2025.
La stratégie marketing comprend des ressources hors domicile dans des marchés clés, y compris NYC, Toronto, Boston, Londres et Paris, ainsi que des canaux CTV, OLV, sociaux et d'affichage. La campagne a été développée avec The Agency, l'agence créative interne de Wolverine Worldwide, et produite par The Den.
Saucony, eine Division von Wolverine World Wide (NYSE: WWW), hat am 4. März 2025 ihre globale Marken-Kampagne 'Run as One' gestartet. Die Kampagne feiert den gemeinschaftlichen Aspekt des Laufens und zeigt ein 30-sekündiges Hymnenvideo mit der Saucony-Athletin Vanessa Fraser und dem kreativen Mitarbeiter Jae Tips.
Die Initiative umfasst globale Laufclub-Events und Café-Residenzen, beginnend bei Ludlow Coffee Supply in New York City und sich ausbreitend nach Grand Rapids, Boston, London und anderen großen Städten. Die Kampagne folgt der erfolgreichen Zusammenarbeit von Saucony mit dem Collision Run Club während der Paris Fashion Week im Januar 2025.
Die Marketingstrategie umfasst Außenwerbung in wichtigen Märkten wie NYC, Toronto, Boston, London und Paris sowie CTV, OLV und soziale sowie Display-Kanäle. Die Kampagne wurde mit The Agency, der internen Kreativagentur von Wolverine Worldwide, entwickelt und von The Den produziert.
- Global marketing campaign expansion across major markets
- Strategic brand positioning in lifestyle and performance segments
- Multi-channel marketing approach including OOH, CTV, and digital
- None.
The campaign comes to life through exclusive brand experiences including global run club events and coffee shop residencies kicking off in
"At Saucony, we see running as something that transcends physical activity—it's a cultural phenomenon that brings people together," said Joy Allen-Altimare, Saucony's Global Chief Marketing Officer. "Our Run as One campaign is a celebration of the shared journey that people around the world embark on every day. Whether you're a seasoned marathoner or running to meet friends, we are all connected and together, we can uplift one another and achieve the extraordinary."
The 30-second campaign anthem video captures the magic that happens when people come together to Run as One, unlocking a powerful sense of connection and shared purpose. Featuring Saucony athlete Vanessa Fraser and creative collaborator Jae Tips, the brand film showcases how running transcends the individual, becoming a collective experience. Through striking visuals and dynamic storytelling, the campaign reinforces the idea that when we run together, we achieve more than we ever could alone.
Bringing the spirit of Run as One to life, Saucony is curating a series of global run club events both in-person and virtually on March 4th, uniting runners in cities around the world. The pinnacle of these events is a series of coffee shop residencies, starting on March 4th at Ludlow Coffee Supply in
Led by Saucony's Creative Director Gus Johnston, Run as One was developed with The Agency, Wolverine Worldwide's in-house creative agency, and produced by The Den, the company's in-house production company, in partnership with Happy Place director Cam Hicks and photographer Will Reid.
"Run as One is more than just a campaign, it's a spirit of connection and community that runs through everything we do," added Allen-Altimare. "Running has always been about more than just putting one foot in front of the other. It's about the stories we share, the friendships we build, and the way movement unites us. We see Run as One is an open invitation to be part of something bigger, where every step strengthens the bonds that bring us together."
Run as One will launch with a media mix featuring out of home assets (OOH) in key markets including NYC,
About Saucony: Saucony, the 'Original Running Brand' and a division of Wolverine World Wide, Inc. (NYSE: WWW), is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and enable people to live a better life through running culture, self-expression and their impact on the world. For more information, visit www.saucony.com.
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SOURCE Saucony
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