Saucony® Unveils Saucony SILO: A New Pinnacle in Luxury Footwear

Rhea-AI Summary

Saucony, a division of Wolverine World Wide (NYSE: WWW), has unveiled Saucony SILO, a new luxury footwear collection that combines heritage design with high-fashion elements. The SS25 collection, initially previewed at Paris Fashion Week in January 2025, will launch globally on April 17, 2025.

The collection features five premium silhouettes: Grid X Ultra S, 586i S, Gripper S, Kinvara 1 S, and Endorphin Elite 2 S. Each design incorporates advanced material innovation and performance technology, blending luxury with functionality. The collection will be available through select retailers and online at sauconysilo.com.

Positive

• Entry into the premium luxury footwear market segment, potentially enabling higher profit margins
• Strategic brand elevation through Paris Fashion Week showcase
• Leveraging existing technology and heritage designs to create new revenue streams

Negative

• None.

Insights

Footwear Industry Analyst

Saucony's luxury SILO collection represents a strategic upmarket move for Wolverine World Wide, potentially enhancing brand positioning and profit margins.

Wolverine World Wide's Saucony brand is making a calculated strategic pivot with its new luxury collection Saucony SILO. This represents a significant brand extension beyond Saucony's traditional performance running focus into the higher-margin luxury sneaker segment.

The collection features five premium silhouettes that blend performance technology with luxury materials and design elements. The timing is particularly noteworthy as the luxury sneaker market continues to experience strong growth, with consumers increasingly willing to pay premium prices for distinctive athletic-inspired footwear that crosses between performance and fashion.

The brand's decision to preview at Paris Fashion Week signals serious intent to position these products as legitimate luxury offerings rather than merely price-elevated versions of existing models. This approach requires different marketing, distribution, and pricing strategies than Saucony's core products.

For Wolverine World Wide, this collection presents an opportunity to enhance overall margin profile through higher-priced offerings. Athletic brands that successfully extend into luxury segments typically see improved brand perception that can positively influence their entire product line.

The luxury sneaker market remains highly competitive, with established luxury houses and premium sportswear brands already commanding significant market share. Saucony's success will depend on execution, distinctive positioning, and whether consumers accept the brand in this elevated segment.

The SS25 collection will be available globally on April 17

NEW YORK, April 17, 2025 /PRNewswire/ -- Saucony, a global performance running and lifestyle brand, today revealed the details behind Saucony SILO, its elevated footwear collection blending the brand's rich heritage and technology with high-fashion influences. Challenging the expectations of traditional luxury sneakers, the collection incorporates premium materials and a fresh, refined approach to some of Saucony's most iconic designs. With an emphasis on modern innovation, Saucony SILO offers consumers a bold and luxurious take on what luxury sneakers can be.

"This collection represents a bold leap forward for the brand, where high-end fashion and the latest in footwear technology come together to create something unique," said Brian Moore, Chief Product Officer at Saucony. "We're not just designing shoes; we're crafting a future-focused experience that speaks to today's consumer who values both modern innovation and sophisticated styling."

Originally previewed in January 2025 at Paris Fashion Week, the SS25 collection features five pinnacle silhouettes, the Grid X Ultra S, 586i S, Gripper S, Kinvara 1 S and the Endorphin Elite 2 S. Each pair is crafted using the latest in material innovation and performance technology, ensuring the SILO collection is more than a statement in design but also in comfort and functionality.

Paul Ruffles, Creative Director of Saucony SILO, explains, "In my view, the Grid X Ultra S is the best expression of Saucony SILO. We utilized elements of our latest technology, paired it with Saucony's heritage, and recontextualized it with a modern, luxurious approach. It perfectly represents the creation of something that feels innovative and relevant and can stand confidently at the intersection of modern footwear design and high-end fashion."

The collection launches globally on April 17, 2025, at select retailers and online at www.sauconysilo.com. For more information, visit and follow @saucony.silo.

About Saucony: Saucony, the 'Original Running Brand' and a division of Wolverine World Wide, Inc. (NYSE: WWW), is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and enable people to live a better life through running culture, self-expression and their impact on the world. For more information, visit www.saucony.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/saucony-unveils-saucony-silo-a-new-pinnacle-in-luxury-footwear-302430770.html

SOURCE Saucony

FAQ

When will Saucony SILO luxury collection be available for purchase?

The Saucony SILO SS25 collection will launch globally on April 17, 2025, through select retailers and online at sauconysilo.com.

What are the five models included in Saucony's new luxury SILO collection?

The collection includes Grid X Ultra S, 586i S, Gripper S, Kinvara 1 S, and Endorphin Elite 2 S.

Where was the Saucony SILO collection first previewed?

The Saucony SILO SS25 collection was first previewed at Paris Fashion Week in January 2025.

How does Saucony SILO differentiate itself in the luxury sneaker market?

Saucony SILO combines the brand's heritage and performance technology with high-fashion influences, using premium materials and modern innovation in iconic designs.