WOLVERINE BOOTS TEAMS UP WITH COUNTRY ARTIST JORDAN DAVIS

Rhea-AI Summary

Wolverine, the 142-year-old boot and clothing company, has announced a partnership with multi-platinum country artist Jordan Davis. The collaboration focuses on celebrating the blue-collar mindset and work ethic, drawing from Davis's family background in skilled trades.

The partnership includes the launch of 'Jordan Davis Picks' collection, available on Wolverine.com and select retailers, featuring Davis's favorite boots, apparel, and accessories. A new custom collection is planned for Fall 2025, along with events supporting the skilled trades community.

Davis's connection to Wolverine stems from his family heritage, watching his father and grandfather wear Wolverine boots while working. The partnership aims to promote skilled trades careers and embody the values of craftsmanship and hard work, whether on jobsites, farms, or stages.

Positive

• New product line expansion through Jordan Davis Picks collection
• Additional custom collection launching Fall 2025
• Strategic partnership with award-winning, multi-platinum artist expanding brand reach
• Enhanced marketing presence in country music demographic

Negative

• None.

The original work boot brand and the award-winning country musician are bringing a fresh, modern country aesthetic to the worksite and beyond.

ROCKFORD, Mich., March 11, 2025 /PRNewswire/ -- Wolverine, the 142-year-old boot and clothing company, is excited to announce their partnership with award winning, multi-platinum singer/songwriter, Jordan Davis. Built upon their shared values, the partnership celebrates the blue-collar mindset: the grit and determination of those working hard and doing what they love, whether on a jobsite, farm or stage. 

Wolverine's longtime commitment to creating comfortable and trustworthy workwear seamlessly complements Jordan's lifelong passion for the brand. Together there's a mutual dedication to the skilled trades industry and the need to shine a light on these critical and lucrative career paths.

Jordan Davis' rise from blue-collar roots to country star reflects the true Wolverine spirit. Raised by generations of skilled trades workers, he learned the value of hard work and grit, watching his dad and grandpa tackle long days in their trusted Wolverine boots. Now, he brings that same dedication to his Tennessee farm, family, and global stages, embodying craftsmanship and community in everything he does.

"My partnership with Wolverine is a special one," said Jordan Davis. "Growing up, I watched my dad, and his dad do what they love – whether it was fishing or refurbishing furniture at the shop – all with their trusted Wolverine boots on. I learned a lot about life from them, and I take pride in living out the lessons and skills they taught me both while I'm performing on stage and working at my farm. Partnering with Wolverine allows me to honor this legacy and inspire others to do what they love."

Fans can now shop the "Jordan Davis Picks" collection on Wolverine.com and in select retailers across the country featuring Jordan's favorite Wolverine boots, apparel, and accessories. Additionally, Jordan is collaborating with Wolverine on a new custom collection set to launch this fall, complemented by events aimed at giving back to the skilled trades community.

"Our work with Jordan Davis perfectly reflects our values at Wolverine. His embodiment of hard work on and off the jobsite and reaping its rewards resonates deeply with our purpose and consumer," said Lauren King, Sr. Director of Marketing at Wolverine Boots and Apparel. "As a celebrated musician, Jordan shares our commitment and passion for inspiring others to pursue their crafts, giving them the confidence to do what they love and call it work."

Sign up for email at Wolverine.com to be the first to know what's coming next in this partnership and follow @Wolverineboots on Instagram for more updates.

ABOUT WOLVERINE
Wolverine, the 141-year-old boot and clothing company, is on a mission to honor the spirit and tenacity of the American worker and build the next generation of skilled trades people. Taking pride in crafting durable boots with unrivaled craftsmanship and the highest quality materials, Wolverine is dedicated to serving hardworking people all over the world. Through Project Bootstrap, Wolverine has contributed over $2 million to organizations in support of the skilled trades. For more information, visit www.wolverine.com. Wolverine is a division of Wolverine World Wide, Inc. (NYSE: WWW)

ABOUT JORDAN DAVIS
Award winning, multi-platinum singer/songwriter Jordan Davis' Platinum-selling sophomore album, Bluebird Days produced four consecutive #1s and three "song of the year" award-winning titles including the 5X Platinum-selling hit "Buy Dirt," (CMA Awards 2023, NSAI Awards 2023) and 3X Platinum-selling "Next Thing You Know" (ACM Awards 2024). All penned by Davis, the Louisiana-born and raised star also released chart-topping #1 hit singles "What My World Spins Around" and "Tucson Too Late," in addition to "Next Thing You Know" and "Buy Dirt," earning numerous award-nominations, including CMA, ACM, CMT, American Music Award, Billboard Music Award and iHeart Award nods. Davis previously notched three consecutive No. 1 hits-totaling 7 #1s at Country radio- off of his Platinum-Certified debut album Home State including the 3X Platinum "Singles You Up," and 2X Platinum-selling songs "Take It From Me" and "Slow Dance In A Parking Lot." In 2019, Davis was awarded Best New Country Artist at the iHeartRadio Music Awards, and in addition to being a 2X nominee for ACM New Male Artist of the Year, he was named Billboard's Top New Country Artist of 2018. He's appeared on Good Morning America, TODAY, Late Night with Seth Meyers, The Tonight Show Starring Jimmy Fallon, Jimmy Kimmel Live, The Kelly Clarkson Show, College GameDay and more and recently concluded his headlining DAMN GOOD TIME TOUR while also serving as direct support for Luke Combs on select Growin' Up And Getting Old Tour dates. Currently at work on his new album, Davis recently released "I Ain't Sayin'" to Country radio. Davis kicked off the 2025 year as direct support for Luke Combs in Australia and New Zealand. For more information, visit JordanDavisOfficial.com (http://jordandavisofficial.com/).

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SOURCE Wolverine

FAQ

What products are included in the Jordan Davis Picks collection for Wolverine (WWW)?

The collection features Jordan Davis's favorite Wolverine boots, apparel, and accessories, available on Wolverine.com and select retailers nationwide.

When will Wolverine (WWW) launch the new custom collection with Jordan Davis?

The new custom collection is set to launch in Fall 2025.

What is the main focus of the Wolverine (WWW) and Jordan Davis partnership?

The partnership celebrates the blue-collar mindset and aims to promote skilled trades careers while emphasizing craftsmanship and hard work.

How will the Wolverine (WWW) and Jordan Davis collaboration benefit the skilled trades community?

The partnership includes planned events aimed at giving back to the skilled trades community, alongside the product collections.