WILLIAMS SONOMA AND NO KID HUNGRY PARTNER WITH CELEBRITIES AND INFLUENCERS FOR ANNUAL CAMPAIGN TO HELP END CHILDHOOD HUNGER IN AMERICA

Rhea-AI Summary

Williams Sonoma has launched its annual Tools for Change campaign in partnership with No Kid Hungry, aiming to end childhood hunger in America. This year's campaign features ten new spatula designs by celebrities like Blake Shelton, Jeff Bridges, and Cameron Diaz. The company will donate a portion of proceeds from the spatula sales and select food items to No Kid Hungry. Since the start of this partnership, Williams Sonoma has raised over $16 million, which translates to 160 million meals for children. The 2024 collection is now available both online and in stores.

Positive

• Williams Sonoma's Tools for Change campaign has raised over $16 million for No Kid Hungry, equating to 160 million meals for children.
• The 2024 campaign features designs by high-profile celebrities, likely driving increased customer engagement and sales.
• Portion of proceeds from sales of select products will be donated to No Kid Hungry, positively impacting the company's brand image.

Negative

• None.

Proceeds From Spatulas Designed by Blake Shelton, Jeff Bridges, Cameron Diaz, Jack Black, Andy Cohen, Kris Jenner and Others Will Help Provide Meals to Children

SAN FRANCISCO--(BUSINESS WIRE)-- Williams Sonoma, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today, the launch of the brand’s annual Tools for Change fundraising program benefitting No Kid Hungry. The 2024 Tools for Change program marks the tenth year Williams Sonoma has supported No Kid Hungry, a national campaign to end childhood hunger in America. To date, the partnership between Williams-Sonoma, Inc. and No Kid Hungry has raised over $16 million through the combined philanthropic efforts of all Williams-Sonoma, Inc. brands, which can help provide 160 million meals for children in America.*

Williams Sonoma Launches Annual Tools for Change Campaign featuring celebrity designed spatulas (Photo: Williams Sonoma)

As a part of this year’s fundraising efforts, Williams Sonoma is launching ten new limited-edition spatulas designed by celebrities, culinary personalities and musicians as well as re-launching three of the most popular spatula designs from previous Tools for Change campaigns. Williams Sonoma will be donating a portion of proceeds from the purchase of each spatula to No Kid Hungry.**

This year’s Tools for Change spatulas were designed for Williams Sonoma by:

• Faith Hill
• Jeff Bridges
• Jack Black
• Cameron Diaz
• Blake Shelton
• Terry Crews
• Tan France
• Stephen Colbert & Evie McGee Colbert
• Joshua Weissman
• Katie Lee Biegel
• Andy Cohen
• Valerie Bertinelli
• Kris Jenner

Williams Sonoma will also be donating a portion of the proceeds of a select assortment of food items that benefit No Kid Hungry including:

• No Kid Hungry Cupcake Decorating Kit, Custom-made for creative baking and decorating, the exclusive kit includes reusable silicone cups and a stainless-steel scoop to portion batter, $34.95.
• No Kid Hungry Cupcake Mix, Time-saving mix made of a custom-blend using the finest ingredients, including fragrant Nielsen-Massey Madagascar Bourbon Vanilla, $16.95.
• No Kid Hungry Maple Syrup, Rich golden syrup that’s handcrafted using the classic sugaring technique of boiling the maple sap on a wood-fired evaporator, $29.95.
• No Kid Hungry Pancake & Waffle Mix, Bright, tangy buttermilk flavor with a hint of fragrant vanilla, $18.95.

“We have partnered with No Kid Hungry for over ten years to help raise money and awareness to support their fight against childhood hunger in America,” said Williams Sonoma President Felix Carbullido. “We are grateful to our celebrity and influencer partners, customers, vendors, and colleagues whose generous participation in our ‘Tools for Change’ campaign has had a tremendous impact on the success of our fundraising efforts over the years.”

“For a decade, the ‘Tools for Change’ spatulas have been housed in kitchens nationwide, a true testament to the power of our partnership with Williams Sonoma. Most important, by helping to fund more kids getting school breakfast and summer meals, they’ve had an incredible impact toward ending childhood hunger together,” said Billy Shore, founder and executive chair of Share Our Strength, the organization behind the No Kid Hungry campaign. “As we celebrate 10 years of this initiative, we have so much gratitude to Williams Sonoma and its customers and the celebrity artists who play a critical role in inspiring more people each year to get involved. Together, we can ensure all kids have the ‘tools’ to thrive and food they need to grow up healthy and strong.”

Celebrity spatula designers Cameron Diaz and Terry Crews also commented:

“When kids are nourished, they’re healthier, better able to learn and be their best selves in every aspect of life. That’s why I’m joining No Kid Hungry and Williams Sonoma to ensure the 1 in 5 kids in the U.S. living with hunger have that same opportunity.” – Cameron Diaz

“Food is such a powerful thing. It provides us with the strength and fuel to reach our full potential each day and can truly change a child’s trajectory in life. It’s unacceptable to me that millions of kids are living with hunger so I’m proud to use my voice and do my part by teaming up with No Kid Hungry and Williams Sonoma to create change for all kids.” – Terry Crews

The products from the 2024 Tools for Change fundraising program are now available online and at all Williams Sonoma retail locations while supplies last.

For more information on No Kid Hungry, or to purchase products benefitting the national campaign, please visit: www.williams-sonoma.com/nokidhungry.

*$1 can help provide 10 meals. Donations help support programs that feed kids; No Kid Hungry does not provide individual meals. Learn more at NoKidHungry.org/OneDollar.

**While supplies last, 30% of the sale of participating WSI products will go to benefit No Kid Hungry.

ABOUT WILLIAMS SONOMA

Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com, customers can find recipes, tips, and techniques that help them create delicious meals. Williams Sonoma can also be found on Facebook, Instagram, Twitter, Pinterest, and YouTube. Williams Sonoma is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma, Inc. family of brands.

ABOUT NO KID HUNGRY

No child should go hungry in America. But millions of kids in the United States live with hunger. No Kid Hungry is working to end childhood hunger by helping launch and improve programs that give all kids the healthy food they need to thrive. This is a problem we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization committed to ending hunger and poverty. Join us at NoKidHungry.org.

WSM-PR

View source version on businesswire.com: https://www.businesswire.com/news/home/20240709833903/en/

Kendall Coleman

Williams Sonoma

kacoleman@wsgc.com

415-616-7926

Source: Williams-Sonoma, Inc.

FAQ

What is Williams Sonoma's Tools for Change campaign?

Williams Sonoma's Tools for Change campaign is an annual fundraising initiative benefiting No Kid Hungry to help end childhood hunger in America.

Who designed the spatulas for Williams Sonoma's 2024 Tools for Change campaign?

The 2024 spatulas were designed by celebrities such as Blake Shelton, Jeff Bridges, Cameron Diaz, Jack Black, and others.

How much money has Williams Sonoma raised for No Kid Hungry through the Tools for Change campaign?

Williams Sonoma has raised over $16 million through the Tools for Change campaign, which can provide 160 million meals for children.

When will the 2024 Tools for Change products be available?

The 2024 Tools for Change products are now available both online and in all Williams Sonoma retail locations while supplies last.

What portion of the proceeds will be donated to No Kid Hungry from the Tools for Change campaign?

30% of the sale of participating products will be donated to No Kid Hungry while supplies last.