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WILLIAMS SONOMA LAUNCHES THE BREVILLE BRASS COLLECTION

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Williams Sonoma (NYSE: WSM) has announced the exclusive launch of the Breville Brass Collection, a new line of premium kitchen countertop appliances featuring brass-colored accents. The collection combines Breville's technology with modern design elements, available in three colorways: Damson Blue, Olive Tapenade, and Sea Salt.

The collection includes popular Breville appliances: the Smart Kettle™ Luxe kettle, Toast Select™ Luxe 2-Slice toaster, Barista Touch™ Impress espresso machine, Juice Fountain® Cold XL juicer, and Smart Oven® air-fryer. Each piece features hand-brushed, pre-brushed, and polished brass color details, available exclusively at Williams-Sonoma.com and retail locations.

Williams Sonoma (NYSE: WSM) ha annunciato il lancio esclusivo della Breville Brass Collection, una nuova linea di elettrodomestici da cucina premium con dettagli color ottone. La collezione combina la tecnologia di Breville con elementi di design moderno, disponibile in tre varianti di colore: Damson Blue, Olive Tapenade e Sea Salt.

La collezione include i popolari elettrodomestici Breville: il bollitore Smart Kettle™ Luxe, il tostapane Toast Select™ Luxe a 2 fette, la macchina per espresso Barista Touch™ Impress, l'estrattore di succo Juice Fountain® Cold XL e il forno Smart Oven® per friggere ad aria. Ogni pezzo presenta dettagli in ottone spazzolato a mano, pre-spazzolato e lucidato, disponibili esclusivamente su Williams-Sonoma.com e nei punti vendita.

Williams Sonoma (NYSE: WSM) ha anunciado el lanzamiento exclusivo de la Breville Brass Collection, una nueva línea de electrodomésticos de cocina premium con acentos en color latón. La colección combina la tecnología de Breville con elementos de diseño moderno, disponible en tres combinaciones de colores: Damson Blue, Olive Tapenade y Sea Salt.

La colección incluye los populares electrodomésticos de Breville: el hervidor Smart Kettle™ Luxe, la tostadora Toast Select™ Luxe de 2 rebanadas, la máquina de espresso Barista Touch™ Impress, el extractor de jugos Juice Fountain® Cold XL y el horno Smart Oven® freidor de aire. Cada pieza cuenta con detalles en color latón cepillado a mano, precepillado y pulido, disponibles exclusivamente en Williams-Sonoma.com y en las tiendas físicas.

윌리엄스 소노마 (NYSE: WSM)브레빌 브래스 컬렉션의 독점 출시를 발표했습니다. 이 새로운 프리미엄 주방 카운터탑 가전 제품 라인은 황동 색상 악센트가 특징입니다. 이 컬렉션은 브레빌의 기술과 현대적인 디자인 요소를 결합하여 다섯 가지 색상으로 제공됩니다: 다몽 블루, 올리브 타파네이드, 씨 솔트.

컬렉션에는 인기 있는 브레빌 가전 제품이 포함되어 있습니다: 스마트 주전자 Smart Kettle™ Luxe, 2슬라이스 토스터 Toast Select™ Luxe, 바리스타 터치™ 인프레스 에스프레소 머신, 주스 fountain® Cold XL 주서기 및 스마트 오븐® 에어 프라이어. 각 제품은 손으로 브러시한 황동 세부 사항이 있으며, Williams-Sonoma.com 및 소매 매장에서 독점적으로 제공됩니다.

Williams Sonoma (NYSE: WSM) a annoncé le lancement exclusif de la Breville Brass Collection, une nouvelle gamme d'appareils de cuisine haut de gamme avec des accents de couleur laiton. La collection allie la technologie de Breville à des éléments de design modernes, disponible en trois coloris : Damson Blue, Olive Tapenade et Sea Salt.

La collection comprend des appareils Breville populaires : la bouilloire Smart Kettle™ Luxe, le grille-pain Toast Select™ Luxe à 2 tranches, la machine à espresso Barista Touch™ Impress, le extracteur de jus Juice Fountain® Cold XL et le four Smart Oven® friteuse à air. Chaque pièce présente des détails en couleur laiton brossé à la main, pré-brossé et poli, disponibles exclusivement sur Williams-Sonoma.com et dans les points de vente.

Williams Sonoma (NYSE: WSM) hat den exklusiven Launch der Breville Brass Collection angekündigt, einer neuen Reihe von hochwertigen Küchengeräten mit Messingakzenten. Die Kollektion vereint die Technologie von Breville mit modernen Designelementen und ist in drei Farbausführungen erhältlich: Damson Blue, Olive Tapenade und Sea Salt.

Die Kollektion umfasst beliebte Breville-Geräte: den Smart Kettle™ Luxe Wasserkocher, den Toast Select™ Luxe 2-Slice Toaster, die Barista Touch™ Impress Espressomaschine, den Juice Fountain® Cold XL Entsafter und den Smart Oven® Heißluftfritteuse. Jedes Stück verfügt über handgebürstete, vorgebürstete und polierte Messingfarbdetails, die exklusiv bei Williams-Sonoma.com und im Einzelhandel erhältlich sind.

Positive
  • Exclusive product launch strengthens Williams Sonoma's market position in premium kitchen appliances
  • Partnership with established brand Breville enhances product offering
  • Multi-channel availability through both online and retail locations maximizes sales potential
Negative
  • None.

New Collection of Countertop Appliances Adds Bold Brass Design Details to Breville’s Most Popular Products

SAN FRANCISCO--(BUSINESS WIRE)-- Williams Sonoma, portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer announced today, the exclusive launch of the Breville Brass Collection. The new collection of kitchen countertop appliances combines Breville’s cutting-edge technology with sleek, modern brass color trim and accents. These hand-brushed, pre-brushed, and polished brass color features bring a touch of luxury to the kitchen countertop. Exclusively available now both online at Williams-Sonoma.com and at all Williams Sonoma retail locations, the Breville Brass Collection comes in three colorways: Damson Blue, Olive Tapenade, and Sea Salt.

Williams Sonoma Launches Exclusive Breville Brass Collection (Photo: Williams Sonoma)

Williams Sonoma Launches Exclusive Breville Brass Collection (Photo: Williams Sonoma)

“Williams Sonoma is passionate about providing our customers with innovative products that celebrate design and functionality,” said Felix Carbullido, President of Williams Sonoma. “The Breville Brass Collection beautifully combines the popularity and luxury appeal of the brass color with the exceptional quality and performance that Breville products are known for.”

The Breville Brass Collection includes a curated selection of the brand’s most popular appliances, reimagined with an elevated design and use of premium materials. Each piece in the collection is crafted with Breville’s signature attention to detail, ensuring exceptional functionality and durability, while the brass color trim and accents offer a distinctive, timeless aesthetic that elevates and stands out in the kitchen. At launch, the Breville Brass Collection includes the Smart Kettle™ Luxe kettle, Toast Select™ Luxe 2-Slice toaster, Barista Touch™ Impress espresso machine, Juice Fountain® Cold XL juicer, and the Smart Oven® air-fryer.

“As with all our appliances, we strive to enhance value through thoughtful design that effortlessly elevates the functionality of everyday tools," said Damian Court, President of Breville Americas. "The Breville Brass Collection offers our customers the opportunity to bring an additional layer of premium quality and personalization to their kitchens, featuring beloved appliances that make a timeless statement on any countertop.”

Breville’s Richard Hoare, Design & Innovation Director, adds, “We are thrilled to be able to offer Breville customers another way to tie in their personal visual style in their kitchens. With this collection, we hope to enhance your kitchen and bring a smile to your face as you enter each morning.”

For more information and to explore the full Breville Brass Collection, please visit: https://www.williams-sonoma.com/shop/electrics/breville-brass

ABOUT WILLIAMS SONOMA

Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com, customers can find recipes, tips, and techniques that help them create delicious meals. Williams Sonoma can also be found on Facebook, Instagram, Twitter, Pinterest and YouTube. Williams Sonoma is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma, Inc. family of brands.

ABOUT BREVILLE

Over the past 90 years, Breville has grown to become an iconic global brand, delivering innovative kitchen appliances including award-winning home coffee machines, to over 70 countries around the globe. The company goes to market as the Sage® brand in Europe, and as the Breville® brand in the rest of the world. Breville enhances people’s lives through the delivery of brilliant innovation and thoughtful design based on deep consumer insights, empowering people to do things more impressively or easily than they’d thought possible in their own homes and ultimately, allowing them to Master Every Moment™. www.Breville.com @breville.

WSM-PR

Kendall Coleman

Williams Sonoma

KAColeman@WSGC.com

415-616-7926

Source: Williams-Sonoma, Inc.

FAQ

What products are included in the new WSM Breville Brass Collection?

The collection includes the Smart Kettle™ Luxe kettle, Toast Select™ Luxe 2-Slice toaster, Barista Touch™ Impress espresso machine, Juice Fountain® Cold XL juicer, and Smart Oven® air-fryer.

What colors are available in the WSM Breville Brass Collection?

The Breville Brass Collection is available in three colorways: Damson Blue, Olive Tapenade, and Sea Salt.

Where can customers purchase the WSM Breville Brass Collection?

The collection is exclusively available at Williams-Sonoma.com and all Williams Sonoma retail locations.

What are the unique design features of WSM's new Breville Brass Collection?

The collection features hand-brushed, pre-brushed, and polished brass color trim and accents, combining modern design with Breville's cutting-edge technology.

Williams-Sonoma, Inc.

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