POTTERY BARN BRANDS EXPAND COLLABORATION WITH LOVESHACKFANCY
Pottery Barn, along with Pottery Barn Kids and Pottery Barn Teen (NYSE: WSM), announces an expanded collaboration with fashion brand LoveShackFancy. The partnership now includes a debut collection with Pottery Barn, building on existing successful collections with their Kids and Teen brands.
The new LoveShackFancy for Pottery Barn collection features home furnishings combining romantic style with craftsmanship, including tabletop items, bedding, bath textiles, decor, wall and window coverings, flooring, and seating. Notable design elements include lace crochet, diamond-stitched quilting, embroidered embellishments, and etched glassware.
The expanded Kids and Teen collections incorporate LoveShackFancy's signature pastel ombre and floral prints, featuring GREENGUARD Gold Certified furniture, organic cotton bedding, dorm décor, and outdoor accessories. The collections are now available in select stores and online through the respective Pottery Barn brand websites.
Pottery Barn, insieme a Pottery Barn Kids e Pottery Barn Teen (NYSE: WSM), annuncia una collaborazione ampliata con il marchio di moda LoveShackFancy. La partnership include ora una collezione inedita con Pottery Barn, basandosi su collezioni già esistenti e di successo con i loro marchi Kids e Teen.
La nuova collezione LoveShackFancy per Pottery Barn presenta arredamenti per la casa che uniscono uno stile romantico a una lavorazione artigianale, includendo articoli per la tavola, biancheria da letto, tessuti per il bagno, decorazioni, coperture per pareti e finestre, pavimenti e posti a sedere. Elementi di design notevoli comprendono pizzo all'uncinetto, trapuntatura a rombi, decorazioni ricamate e vetri incisi.
Le collezioni ampliate per Kids e Teen incorporano l'ombreggiatura pastello e i motivi floreali caratteristici di LoveShackFancy, con mobili GREENGUARD Gold Certified, biancheria da letto in cotone biologico, decorazioni per dormitori e accessori per esterni. Le collezioni sono ora disponibili in negozi selezionati e online attraverso i rispettivi siti web dei marchi Pottery Barn.
Pottery Barn, junto con Pottery Barn Kids y Pottery Barn Teen (NYSE: WSM), anuncia una colaboración ampliada con la marca de moda LoveShackFancy. La asociación ahora incluye una colección debut con Pottery Barn, construyendo sobre las colecciones exitosas existentes con sus marcas Kids y Teen.
La nueva colección LoveShackFancy para Pottery Barn presenta muebles para el hogar que combinan un estilo romántico con artesanía, incluyendo artículos de mesa, ropa de cama, textiles de baño, decoración, cubiertas para paredes y ventanas, pisos y asientos. Los elementos de diseño notables incluyen encaje de ganchillo, acolchado en forma de diamante, adornos bordados y cristalería grabada.
Las colecciones ampliadas para Kids y Teen incorporan los característicos tonos pastel y estampados florales de LoveShackFancy, con muebles GREENGUARD Gold Certified, ropa de cama de algodón orgánico, decoración para dormitorios y accesorios para exteriores. Las colecciones ya están disponibles en tiendas seleccionadas y en línea a través de los respectivos sitios web de las marcas Pottery Barn.
Pottery Barn는 Pottery Barn Kids 및 Pottery Barn Teen (NYSE: WSM)과 함께 패션 브랜드 LoveShackFancy와의 협업을 확대한다고 발표했습니다. 이번 파트너십은 Pottery Barn과의 새로운 컬렉션을 포함하여 Kids 및 Teen 브랜드와의 기존 성공적인 컬렉션을 기반으로 하고 있습니다.
새로운 LoveShackFancy for Pottery Barn 컬렉션은 로맨틱한 스타일과 장인정신이 결합된 가정용 가구를 특징으로 하며, 테이블 용품, 침구, 욕실 섬유, 장식, 벽 및 창 커버, 바닥재, 좌석 등을 포함합니다. 주목할 만한 디자인 요소로는 레이스 크로셰, 다이아몬드 스티치 퀼팅, 자수 장식 및 에칭 유리 제품이 있습니다.
확대된 Kids 및 Teen 컬렉션은 LoveShackFancy의 시그니처 파스텔 옴브레 및 꽃무늬 프린트를 포함하며, GREENGUARD Gold Certified 가구, 유기농 면 침구, 기숙사 장식 및 야외 액세서리를 특징으로 합니다. 이 컬렉션은 이제 선택된 매장과 각 Pottery Barn 브랜드 웹사이트를 통해 온라인에서 구매할 수 있습니다.
Pottery Barn, avec Pottery Barn Kids et Pottery Barn Teen (NYSE: WSM), annonce une collaboration élargie avec la marque de mode LoveShackFancy. Ce partenariat inclut désormais une collection de lancement avec Pottery Barn, s'appuyant sur les collections existantes et réussies de leurs marques Kids et Teen.
La nouvelle collection LoveShackFancy pour Pottery Barn présente des meubles alliant style romantique et savoir-faire, comprenant des articles de table, du linge de lit, des textiles de bain, de la décoration, des revêtements muraux et de fenêtres, des revêtements de sol et des sièges. Les éléments de design notables incluent la dentelle au crochet, le matelassage en losange, les embellissements brodés et la verrerie gravée.
Les collections élargies pour Kids et Teen intègrent les motifs ombrés pastel et floraux emblématiques de LoveShackFancy, avec des meubles GREENGUARD Gold Certified, du linge de lit en coton biologique, de la décoration pour dortoirs et des accessoires d'extérieur. Les collections sont désormais disponibles dans des magasins sélectionnés et en ligne via les sites web respectifs des marques Pottery Barn.
Pottery Barn kündigt zusammen mit Pottery Barn Kids und Pottery Barn Teen (NYSE: WSM) eine erweiterte Zusammenarbeit mit der Modemarke LoveShackFancy an. Die Partnerschaft umfasst nun eine Debütkollektion mit Pottery Barn und baut auf bestehenden erfolgreichen Kollektionen mit ihren Kids- und Teen-Marken auf.
Die neue LoveShackFancy für Pottery Barn Kollektion bietet Wohnmöbel, die romantischen Stil mit Handwerkskunst kombinieren, darunter Tischartikel, Bettwäsche, Badtextilien, Dekoration, Wand- und Fensterverkleidungen, Bodenbeläge und Sitzmöbel. Bemerkenswerte Designelemente umfassen Häkelspitzen, diamantgestepptes Quilten, bestickte Verzierungen und gravierte Gläser.
Die erweiterten Kids- und Teen-Kollektionen integrieren die charakteristischen Pastell-Ombre- und Blumenmuster von LoveShackFancy und bieten GREENGUARD Gold Certified Möbel, Bettwäsche aus Bio-Baumwolle, Wohnheimdekoration und Außenaccessoires. Die Kollektionen sind jetzt in ausgewählten Geschäften und online über die jeweiligen Pottery Barn-Markenwebsites erhältlich.
- Expansion of successful existing partnership into new product lines
- Products feature premium materials and certifications (GREENGUARD Gold, organic cotton)
- Multi-brand collaboration across different market segments (main, kids, teen)
- None.
Expansion Includes a Debut Collaboration with Pottery Barn Following Successful Collections with Pottery Barn Kids and Pottery Barn Teen
LoveShackFancy x Pottery Barn (Photo: Pottery Barn)
The new LoveShackFancy for Pottery Barn collection combines LoveShackFancy’s beloved romantic style with Pottery Barn’s craftsmanship, resulting in products designed for the entire home. Adorned with bows, ruffles, and lace, the inaugural LoveShackFancy for Pottery Barn collection takes inspiration from vintage pieces, and layers in LoveShackFancy’s signature prints and patterns on an assortment that includes tabletop, bedding, bath textiles, decor, wall and window coverings, flooring, and seating. The collaboration features a range of design details, including delicate lace crochet on the sheets, pillows, and napkins, diamond-stitched quilting for a luxurious texture on the bedding, embroidered embellishments on the towels and pillows, and glassware with etchings and hand-cut patterns.
Pottery Barn Kids and Pottery Barn Teen expand their collections with new designs drawing inspiration from LoveShackFancy’s beloved pastel ombre fashion capsule and delicate floral prints. The new collections are designed with eco-minded materials and quality craftsmanship, including GREENGUARD Gold Certified furniture, organic cotton bedding, dorm décor, textiles for nursery, kids and teen rooms and outdoor accessories to complement the summer season in LoveShackFancy’s signature feminine style.
“Together with LoveShackFancy, we’ve created a truly special collection that celebrates both heritage and quality design,” says Monica Bhargava, President, Pottery Barn. “Our debut collection blends timeless elegance with whimsical charm and quality craftsmanship creating thoughtfully crafted pieces that inspire everyday moments of beauty.”
“The LoveShackFancy aesthetic continues to inspire us to innovate our collaboration for baby, kids, teen and dorm,” said Jennifer Kellor, President, Pottery Barn Kids and Pottery Barn Teen. “The response has been overwhelmingly positive, and we’re excited to expand our collection with beautiful summer and dorm designs in new product categories that embody the LoveShackFancy lifestyle for all life stages.”
“Years in the making, I’m beyond excited to finally share our LoveShackFancy x Pottery Barn collaboration, building on the success of our collections with Pottery Barn Kids and Pottery Barn Teen,” said Rebecca Hessel Cohen, Creative Director and Founder, LoveShackFancy. “This collection is my dream home—made for you. It’s the ultimate expression of our lifestyle, where vintage romance meets everyday elegance. Partnering with the Pottery Barn brands over the years has been such an incredible experience, allowing us to expand our vision for the home in new and inspiring ways—from dreamy china to charming furniture and thoughtful pieces for kids, baby teen and dorm spaces. It’s been an absolute joy to bring this world to life together.”
The collections are now available exclusively in select stores, and online at potterybarn.com, potterybarnkids.com and potterybarnteen.com. Follow along on social @potterybarn, @potterybarnkids, @potterybarnteen.
ABOUT POTTERY BARN
Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is a premier specialty retailer for casual, comfortable and stylish home furnishings. The brand is dedicated to beautiful ideas for real life, quality products that are crafted to last, sustainability and service. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting and decorative accessories. Nearly all Pottery Barn products are designed in-house and are exclusive to its catalogs, stores and website. Pottery Barn is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-
ABOUT POTTERY BARN KIDS
Introduced in 1999, Pottery Barn Kids offers exclusive home furnishings available online and in stores globally to create kid-friendly, eco-conscious, stylish, and innovative spaces. Pottery Barn Kids’ mission is to bring the utmost in quality design, sustainability, and safety into every family’s home. Products are rigorously tested to meet the highest child safety standards and are expertly crafted from the best materials to last beyond the childhood years. Pottery Barn Kids is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.
ABOUT POTTERY BARN TEEN
Introduced in 2003, Pottery Barn Teen offers home furnishings and solutions to create spaces that reflect who teens are and how they live. Available online and in stores globally, Pottery Barn Teen brings the best in quality design with a focus on eco-friendly and sustainable materials that have a low impact on the environment. Pottery Barn Dorm, launched in 2010, is Pottery Barn Teen’s offering of dorm furniture and essentials with the same quality and commitment to style. Pottery Barn Teen is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.
ABOUT WILLIAMS-SONOMA. INC.
Williams-Sonoma, Inc. is dedicated to enhancing the quality of life at home and at all places our customers work, stay and play. The company’s brands — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow — represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs and retail stores. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the
ABOUT LOVESHACKFANCY
LoveShackFancy is a global fashion, beauty, home and lifestyle brand founded by Rebecca Hessel Cohen in 2013. It was created to celebrate love and revel in the beauty of a flower-filled, rose-colored world. Here, everyday is an occasion and your wildest dreams can become reality.
The LoveShackFancy aesthetic marries vintage inspiration with a fun and modern take on femininity: An overflow of pink, prints, ruffles and lace that speaks not just to romantics at heart but anyone who wants to feel beautiful and confident in their own skin. The bows that can be found across LoveShackFancy clothing, perfume, bedding and kids collections perfectly encapsulate the spirit of the brand—a balance of softness and strength, and an undeniable charm that has no age or time limit.
Today, LoveShackFancy is an award-winning and family-owned company with 20 stores worldwide and 450 retail partners. LoveShackFancy has received the WWD Award for The Best Performing Fashion Company and Rebecca has been honored with the Entrepreneurship Award at the Fashion Institute Annual Awards Gala and Visionary Of The Year at The Guild Hall Visionaries Event, and featured on the cover of the New York Times Style section. Millions of friends have joined the party, sharing in the belief that being in love with love is a state of mind that can take you farther than you ever imagined.
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