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WEST ELM LAUNCHES COLLABORATION WITH POPULAR INTERIOR DESIGN DUO, PIERCE & WARD

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West Elm, a Williams-Sonoma (NYSE: WSM) brand, has announced a new collaboration with interior design duo Pierce & Ward. The collection features over 100 new items including furniture, textiles, lighting, and accessories that blend vintage charm with modern elegance.

The collection showcases Pierce & Ward's signature style of rich, layered interiors combining bold colors, luxurious textures, and vintage-inspired designs. Key pieces include the Curved Upholstered Bed ($1,599-$1,799), Lacquered Buffet ($1,299), Bent Wood Armchair ($899), Curved Slipper Chair ($899), Brass Wall Mirror ($99), and Round Stripe Pillow ($44).

The collection features a distinctive color palette of dijon, blush, deep green, and ivory, encouraging a mix-and-match approach. The line will be available in Canada starting March 31st through West Elm's website.

West Elm, un marchio di Williams-Sonoma (NYSE: WSM), ha annunciato una nuova collaborazione con il duo di design d'interni Pierce & Ward. La collezione presenta oltre 100 nuovi articoli tra cui mobili, tessuti, illuminazione e accessori che uniscono il fascino vintage con l'eleganza moderna.

La collezione mette in mostra lo stile distintivo di Pierce & Ward, caratterizzato da interni ricchi e stratificati che combinano colori audaci, texture lussuose e design ispirati al vintage. I pezzi principali includono il Letto Rivestito Curvo ($1,599-$1,799), il Buffet Laccato ($1,299), la Poltrona in Legno Curvato ($899), la Sedia Curva da Salotto ($899), lo Specchio da Parete in Ottone ($99) e il Cuscino a Strisce Rotonde ($44).

La collezione presenta una palette di colori distintiva che include dijon, blush, verde scuro e avorio, incoraggiando un approccio di mix-and-match. La linea sarà disponibile in Canada a partire dal 31 marzo attraverso il sito web di West Elm.

West Elm, una marca de Williams-Sonoma (NYSE: WSM), ha anunciado una nueva colaboración con el dúo de diseño de interiores Pierce & Ward. La colección incluye más de 100 nuevos artículos, incluyendo muebles, textiles, iluminación y accesorios que combinan el encanto vintage con la elegancia moderna.

La colección exhibe el estilo característico de Pierce & Ward, que presenta interiores ricos y en capas, combinando colores audaces, texturas lujosas y diseños inspirados en lo vintage. Las piezas clave incluyen la Cama Tapizada Curva ($1,599-$1,799), el Buffet Lacado ($1,299), la Silla de Madera Curvada ($899), la Silla Curva de Salón ($899), el Espejo de Pared de Latón ($99) y la Almohada de Rayas Redondas ($44).

La colección presenta una paleta de colores distintiva que incluye dijon, blush, verde profundo y marfil, fomentando un enfoque de mezcla y combinación. La línea estará disponible en Canadá a partir del 31 de marzo a través del sitio web de West Elm.

West Elm은 Williams-Sonoma (NYSE: WSM) 브랜드로, 인테리어 디자인 듀오 Pierce & Ward와 새로운 협업을 발표했습니다. 이 컬렉션은 빈티지 매력과 현대적 우아함이 어우러진 가구, 섬유, 조명 및 액세서리를 포함한 100개 이상의 새로운 아이템을 특징으로 합니다.

컬렉션은 대담한 색상, 고급스러운 질감, 빈티지에서 영감을 받은 디자인을 결합한 풍부하고 층이 있는 인테리어의 Pierce & Ward의 시그니처 스타일을 보여줍니다. 주요 제품으로는 곡선형 패브릭 침대($1,599-$1,799), лакер된 뷔페($1,299), 곡선형 나무 팔걸이 의자($899), 곡선형 슬리퍼 의자($899), 황동 벽 거울($99) 및 원형 줄무늬 베개($44)가 있습니다.

컬렉션은 디종, 블러쉬, 깊은 녹색, 아이보리의 독특한 색상 팔레트를 특징으로 하여 믹스 앤 매치 접근 방식을 장려합니다. 이 라인은 3월 31일부터 West Elm 웹사이트를 통해 캐나다에서 구매할 수 있습니다.

West Elm, une marque de Williams-Sonoma (NYSE: WSM), a annoncé une nouvelle collaboration avec le duo de designers d'intérieur Pierce & Ward. La collection comprend plus de 100 nouveaux articles, y compris des meubles, des textiles, de l'éclairage et des accessoires qui allient charme vintage et élégance moderne.

La collection met en avant le style signature de Pierce & Ward, caractérisé par des intérieurs riches et superposés, combinant des couleurs audacieuses, des textures luxueuses et des designs inspirés du vintage. Les pièces clés comprennent le Lit Rembourré Courbé ($1,599-$1,799), le Buffet Laqué ($1,299), le Fauteuil en Bois Courbé ($899), la Chaise Courbe ($899), le Miroir Murale en Laiton ($99) et l'Oreiller à Rayures Ronde ($44).

La collection présente une palette de couleurs distinctive de dijon, blush, vert profond et ivoire, encourageant une approche de mélange et d'association. La ligne sera disponible au Canada à partir du 31 mars via le site Web de West Elm.

West Elm, eine Marke von Williams-Sonoma (NYSE: WSM), hat eine neue Zusammenarbeit mit dem Innenarchitektur-Duo Pierce & Ward angekündigt. Die Kollektion umfasst über 100 neue Artikel, darunter Möbel, Textilien, Beleuchtung und Accessoires, die vintage Charme mit moderner Eleganz vereinen.

Die Kollektion zeigt den charakteristischen Stil von Pierce & Ward mit reichhaltigen, geschichteten Innenräumen, die kräftige Farben, luxuriöse Texturen und von Vintage inspirierte Designs kombinieren. Zu den Hauptstücken gehören das Gepolsterte Kurvenbett ($1,599-$1,799), das Lackierte Buffet ($1,299), der Gebogene Holzsessel ($899), der Kurven-Sessel ($899), der Messing-Wandspiegel ($99) und das Runde Streifen-Kissen ($44).

Die Kollektion weist eine markante Farbpalette mit Dijon, Blush, tiefem Grün und Elfenbein auf und fördert einen Mix-and-Match-Ansatz. Die Linie wird ab dem 31. März in Kanada über die Website von West Elm erhältlich sein.

Positive
  • Strategic partnership with renowned designers Pierce & Ward expands West Elm's premium product offering
  • Large collection launch with over 100 new items across multiple categories
  • Premium pricing strategy suggests healthy profit margins
Negative
  • initial availability (Canada only at launch)

New Collection of Furniture, Lighting & Decor Embraces Pierce & Ward’s Bold Design

BROOKLYN, NY--(BUSINESS WIRE)-- Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today a new collaboration with renowned interior design duo, Pierce & Ward. Co-founders Louisa Pierce and Emily Ward have partnered with the West Elm team to design a new collection that reflects the popular design duo’s distinctive, award-winning aesthetic that blends vintage charm and modern elegance.

Pierce & Ward for West Elm (Photo: West Elm)

Pierce & Ward for West Elm (Photo: West Elm)

Pierce & Ward have long been sought after for their rich, layered interiors that blend bold colors, luxurious textures, and one-of-a-kind vintage finds. Their clientele includes some of the most discerning names in music, film, and fashion. Now, for the first time, their unique style will be accessible to a wider audience through this exclusive partnership with West Elm.

“Louisa and Emily are masters of layering, creating storied spaces that feel deeply personal,” says Day Kornbluth, President of West Elm. “Bringing their artistic vision to a wider audience aligns perfectly with West Elm’s focus to create beautiful, functional environments that feel like home.”

Louisa and Emily state, “This collection with West Elm melds together elements of our favorite styles from over the years to create a cohesive line that’s rich in personality and warmth and effortlessly elevates any space. Our goal was for each piece to feel like it had been pulled from a different place and time, coming together to form a truly special and eclectic mix. The balance of textures and patterns, combined with vintage-inspired designs, provide a sense of lived-in luxury and comfort. West Elm trusted our vision, and with the help of their talented team, we were able to bring our dream collection to life.”

Launching with over 100 new items in the collection, Pierce & Ward for West Elm is a curated assortment of furniture, textiles, lighting, and accessories that reflects their celebrated style. Vintage forms and old-world charm are woven into every piece, with details like curved chair arms, perforated console doors, and turned wood lamp bases. Pierce & Ward’s signature palette of dijon, blush, deep green, and ivory runs throughout, encouraging a mix-and-match approach true to Louisa and Emily’s unique blend of texture and pattern.

Highlights from the collection include the Curved Upholstered Bed ($1,599-$1,799), Lacquered Buffet ($1,299), the Bent Wood Armchair ($899), the Curved Slipper Chair ($899), the Brass Wall Mirror ($99) and the Round Stripe Pillow ($44).

To learn more about the Pierce & Ward + West Elm collaboration, please visit: www.westelm.com/pierceandward

The new Pierce & Ward Collection will be available for purchase in Canada beginning on March 31st at www.westelm.ca/pierceandward

Be the first to see the new collection by following @westelm and @pierceandward.

ABOUT WILLIAMS-SONOMA. INC.

Williams-Sonoma, Inc. is the world’s largest digital-first, design-led and sustainable home retailer. The company’s brands — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow — represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs and retail stores. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom and have unaffiliated franchisees that operate stores in the Middle East, the Philippines, Mexico, South Korea and India.

ABOUT WEST ELM

Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and space through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.

ABOUT PIERCE & WARD

Pierce & Ward is a celebrated interior design studio known for their unique blend of vintage charm, modern elegance, and the ability to transform a space into one that feels like home. Founded by Louisa Pierce and Emily Ward over a decade ago, their roots now spread to Los Angeles, New York, Birmingham, and Nashville, with projects across the world. They have crafted spaces for an array of high-profile clients including Emma Roberts, Leonardo DiCaprio, Karen Elson, Kate Hudson, and Lily Aldridge. Led by friendship, kinship and instinct, Emily and Louisa are experts at creating curated, lived-in luxury, balanced with an abundance of personality and warmth. The duo also operates their namesake boutique store in Los Angeles, offering a beautiful and eclectic selection of home décor pieces, custom furniture, and accessories. Pierce & Ward was recently named one of Variety’s “Top 10 Design Firms Behind Hollywood’s Most Inspired Homes,” and has been recognized by Architectural Digest's “AD100” for seven consecutive years. For more information, visit pierceandward.com and follow @pierceandward on Instagram.

WSM-PR

Jess Ward

jward11@wsgc.com

Chris Royal

pierceandward@id-pr.com

Source: Williams-Sonoma, Inc.

FAQ

What are the price points for key pieces in the Pierce & Ward x West Elm collection?

Key pieces range from $44 for the Round Stripe Pillow to $1,799 for the Curved Upholstered Bed, with items like the Lacquered Buffet at $1,299 and Bent Wood Armchair at $899.

How many items are included in the Pierce & Ward collection for West Elm (WSM)?

The collection launches with over 100 new items, including furniture, textiles, lighting, and accessories.

What is the signature color palette of the Pierce & Ward x West Elm collaboration?

The collection features a signature palette of dijon, blush, deep green, and ivory colors.

When will the Pierce & Ward collection be available at West Elm Canada?

The collection will be available for purchase in Canada beginning March 31st through westelm.ca/pierceandward.
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