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POTTERY BARN TEEN AND MAJOR LEAGUE SOCCER LAUNCH HOME FURNISHINGS COLLABORATION

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Pottery Barn Teen, a Williams-Sonoma (NYSE: WSM) brand, has announced a new home furnishings collaboration with Major League Soccer (MLS). The collection features products incorporating all 30 MLS club logos, including sheet sets, quilts, wall décor, backpacks, and accessories made with sustainability-focused materials.

The collection offers both league-wide designs and customizable décor for individual club fans. Key items include dark chambray bedding with embroidered club logos and sheet sets featuring colorful logo prints on white backgrounds, all crafted from 100% organic cotton. The collaboration comes as MLS celebrates its 30th season in 2025, having achieved a new attendance record of over 12.1 million fans in 2024.

Pottery Barn Teen, un marchio di Williams-Sonoma (NYSE: WSM), ha annunciato una nuova collaborazione per l'arredamento della casa con Major League Soccer (MLS). La collezione presenta prodotti che incorporano i loghi di tutti e 30 i club MLS, tra cui set di lenzuola, trapunte, decorazioni da parete, zaini e accessori realizzati con materiali sostenibili.

La collezione offre sia design a livello di lega che decorazioni personalizzabili per i fan dei singoli club. Gli articoli chiave includono biancheria da letto in chambray scuro con loghi ricamati dei club e set di lenzuola con stampe colorate dei loghi su sfondi bianchi, tutti realizzati in cotone 100% biologico. La collaborazione arriva mentre la MLS celebra la sua 30ª stagione nel 2025, avendo raggiunto un nuovo record di presenze con oltre 12,1 milioni di fan nel 2024.

Pottery Barn Teen, una marca de Williams-Sonoma (NYSE: WSM), ha anunciado una nueva colaboración en muebles para el hogar con Major League Soccer (MLS). La colección presenta productos que incorporan los logotipos de los 30 clubes de la MLS, incluidos juegos de sábanas, edredones, decoración de paredes, mochilas y accesorios fabricados con materiales enfocados en la sostenibilidad.

La colección ofrece diseños a nivel de liga y decoración personalizable para los aficionados de cada club. Los artículos clave incluyen ropa de cama de chambray oscuro con logotipos bordados de los clubes y juegos de sábanas con impresiones coloridas de los logotipos sobre fondos blancos, todos elaborados con algodón 100% orgánico. La colaboración llega mientras la MLS celebra su 30ª temporada en 2025, habiendo alcanzado un nuevo récord de asistencia de más de 12,1 millones de aficionados en 2024.

Pottery Barn Teen은 Williams-Sonoma (NYSE: WSM) 브랜드로, Major League Soccer (MLS)와 새로운 홈 가구 협업을 발표했습니다. 이 컬렉션은 모든 30개의 MLS 클럽 로고가 포함된 제품을 특징으로 하며, 침대 시트 세트, 이불, 벽 장식, 배낭 및 지속 가능한 소재로 제작된 액세서리를 포함합니다.

컬렉션은 리그 전체 디자인과 개별 클럽 팬을 위한 맞춤형 장식을 제공합니다. 주요 품목으로는 자수 클럽 로고가 있는 어두운 샴브레이 침대 린넨과 흰색 배경에 다채로운 로고 프린트가 있는 침대 시트 세트가 있으며, 모두 100% 유기농 면으로 제작되었습니다. 이 협업은 MLS가 2025년 30주년 시즌을 기념하면서 이루어지며, 2024년에는 1,210만 명 이상의 팬이 참석하여 새로운 관중 기록을 세웠습니다.

Pottery Barn Teen, une marque de Williams-Sonoma (NYSE: WSM), a annoncé une nouvelle collaboration en matière de meubles pour la maison avec Major League Soccer (MLS). La collection propose des produits intégrant les logos des 30 clubs de la MLS, y compris des ensembles de draps, des couettes, des décorations murales, des sacs à dos et des accessoires fabriqués avec des matériaux axés sur la durabilité.

La collection offre à la fois des designs à l'échelle de la ligue et des décorations personnalisables pour les fans de chaque club. Les articles clés incluent de la literie en chambray sombre avec des logos de clubs brodés et des ensembles de draps présentant des impressions colorées de logos sur des fonds blancs, tous fabriqués en coton 100 % biologique. Cette collaboration intervient alors que la MLS célèbre sa 30e saison en 2025, ayant atteint un nouveau record d'affluence de plus de 12,1 millions de fans en 2024.

Pottery Barn Teen, eine Marke von Williams-Sonoma (NYSE: WSM), hat eine neue Zusammenarbeit im Bereich Wohnaccessoires mit Major League Soccer (MLS) angekündigt. Die Kollektion umfasst Produkte, die die Logos aller 30 MLS-Clubs enthalten, darunter Bettwäsche, Decken, Wanddekorationen, Rucksäcke und Accessoires, die aus nachhaltigen Materialien hergestellt werden.

Die Kollektion bietet sowohl ligaweite Designs als auch anpassbare Dekorationen für Fans einzelner Clubs. Zu den Hauptartikeln gehören dunkle Chambray-Bettwäsche mit gestickten Club-Logos und Bettwäsche-Sets mit bunten Logo-Drucken auf weißen Hintergründen, die alle aus 100 % Bio-Baumwolle gefertigt sind. Die Zusammenarbeit erfolgt, während die MLS 2025 ihre 30. Saison feiert und 2024 einen neuen Zuschauerrekord von über 12,1 Millionen Fans erreicht hat.

Positive
  • New product line expansion into sports merchandise market
  • Partnership with major sports league reaching 12.1M+ fans
  • Alignment with sustainability trends through eco-friendly materials
Negative
  • None.

The New Collection of Textiles, Home Décor and Accessories Featuring All 30 Clubs in Major League Soccer is Available Exclusively at Pottery Barn Teen

SAN FRANCISCO--(BUSINESS WIRE)-- Pottery Barn Teen, portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today the launch of a new home furnishings collaboration with Major League Soccer (MLS) that celebrates the most popular sport in the world. MLS is the top-flight professional soccer league in the United States and Canada, setting a new attendance record in 2024 with over 12.1 million fans. Designed with the soccer fan in mind, the home collaboration includes sheet sets, quilts, wall décor, backpacks, and accessories crafted with sustainability-minded materials. Designs feature artful depictions of the club logos revered by the millions of MLS fans.

Major League Soccer x Pottery Barn Teen (Photo: Pottery Barn Teen)

Major League Soccer x Pottery Barn Teen (Photo: Pottery Barn Teen)

The collection offers designs with all 30 MLS club logos together to celebrate the full league, as well as customizable décor that features a superfan’s club of choice. The decorative shams and bed quilt are rooted in a dark chambray palette with large, embroidered club logos. The sheet set designed to complement the bedding features all the club logos in a colorful, repeating print on a crisp, white background. The textiles are crafted with soft 100 percent organic cotton to create a cozy and eco-minded space. Light up wall décor, a magnetic club logo board and backpacks and lunchboxes round out the collection with authentic MLS style. Together Pottery Barn Teen and MLS created a collection that not only celebrates the energy and thrill of the game, but also reflects the unity and camaraderie sports inspire.

“As soccer is the world’s most popular sport – and a favorite of so many kids and teens - we are thrilled to have the opportunity to work with MLS on an exclusive home collection,” said Allison Spampanato, Senior Vice President of Product Development, Pottery Barn Teen. “We are excited to create pieces that allow soccer fans to display their team pride in a new and inspiring way.”

“Major League Soccer is proud to work with Pottery Barn Teen on an exclusive home collection celebrating our league, our clubs, and the world’s greatest and most popular sport,” said Rachel Hoagland, MLS Senior Vice President of Consumer Products. “Pottery Barn Teen is the ideal brand to create pieces for fans looking to display their passion for their favorite MLS clubs in a new way.”

For more information, please visit potterybarnteen.com or follow along on social media @potterybarnteen and @mls.

ABOUT POTTERY BARN TEEN

Introduced in 2003, Pottery Barn Teen offers home furnishings and solutions to create spaces that reflect who teens are and how they live. Available online and in stores globally, Pottery Barn Teen brings the best in quality design with a focus on eco-friendly and sustainable materials that have a low impact on the environment. Pottery Barn Dorm, launched in 2010, is Pottery Barn Teen’s offering of dorm furniture and essentials with the same quality and commitment to style. Pottery Barn Teen is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.

ABOUT MAJOR LEAGUE SOCCER

Headquartered in New York City, Major League Soccer -- celebrating its 30th season in 2025 -- features 30 clubs throughout the United States and Canada. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com. MLS Season Pass features the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app.

WSM-PR

Pr@potterybarnteen.com

Major League Soccer

Peter O’Brien

Peter.OBrien@mlssoccer.com

Source: Pottery Barn

FAQ

What products are included in the Pottery Barn Teen x MLS collaboration?

The collection includes sheet sets, quilts, wall décor, backpacks, and accessories featuring MLS club logos, all made with sustainable materials.

How many MLS teams are featured in the Pottery Barn Teen collection?

All 30 Major League Soccer clubs are featured in the collection's designs.

What materials are used in the MLS x Pottery Barn Teen bedding collection?

The bedding is crafted with 100% organic cotton, featuring dark chambray quilts and white sheet sets with logo prints.

What was MLS's attendance record in 2024 mentioned in the collaboration announcement?

MLS set a new attendance record in 2024 with over 12.1 million fans.

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