POTTERY BARN KIDS EXPANDS POPULAR MODERN BABY COLLECTION
Pottery Barn Kids, a Williams-Sonoma (NYSE: WSM) brand, has announced a significant expansion of its Modern Baby collection with 14 new design-forward lifestyles. The expanded collection features nursery furniture and solutions that combine modern design elements with warmth and functionality, while maintaining the brand's commitment to quality and safety.
The collection includes baby furniture with warm finishes and soft details, as well as sleek, high-contrast styles with clean lines. All furniture pieces are 100% GREENGUARD GOLD certified, supporting healthier indoor air quality. The collection is available exclusively at Pottery Barn Kids, where customers can add items to baby registries and receive complimentary design consultation through the Design Crew specialist team.
Pottery Barn Kids, un marchio di Williams-Sonoma (NYSE: WSM), ha annunciato una significativa espansione della sua collezione Modern Baby con 14 nuovi stili di design all'avanguardia. La collezione ampliata presenta mobili per la nursery e soluzioni che combinano elementi di design moderno con calore e funzionalità, mantenendo l'impegno del marchio per la qualità e la sicurezza.
La collezione include mobili per bambini con finiture calde e dettagli morbidi, oltre a stili eleganti e ad alto contrasto con linee pulite. Tutti i pezzi di arredamento sono certificati 100% GREENGUARD GOLD, a supporto di una qualità dell'aria interna più sana. La collezione è disponibile esclusivamente da Pottery Barn Kids, dove i clienti possono aggiungere articoli alle registrazioni per il bambino e ricevere una consulenza di design gratuita tramite il team di specialisti Design Crew.
Pottery Barn Kids, una marca de Williams-Sonoma (NYSE: WSM), ha anunciado una expansión significativa de su colección Modern Baby con 14 nuevos estilos de diseño innovadores. La colección ampliada presenta muebles y soluciones para la habitación del bebé que combinan elementos de diseño moderno con calidez y funcionalidad, manteniendo el compromiso de la marca con la calidad y la seguridad.
La colección incluye muebles para bebés con acabados cálidos y detalles suaves, así como estilos elegantes y de alto contraste con líneas limpias. Todas las piezas de mobiliario están certificadas 100% GREENGUARD GOLD, apoyando una mejor calidad del aire interior. La colección está disponible exclusivamente en Pottery Barn Kids, donde los clientes pueden agregar artículos a los registros de bebés y recibir consultas de diseño gratuitas a través del equipo de especialistas Design Crew.
Pottery Barn Kids는 Williams-Sonoma (NYSE: WSM) 브랜드로, Modern Baby 컬렉션을 14개의 새로운 디자인 중심 라이프스타일로 대폭 확장한다고 발표했습니다. 확장된 컬렉션은 현대적인 디자인 요소와 따뜻함, 기능성을 결합한 유아용 가구 및 솔루션을 특징으로 하며, 브랜드의 품질과 안전성에 대한 헌신을 유지합니다.
이 컬렉션에는 따뜻한 마감과 부드러운 디테일을 가진 유아용 가구와 깔끔한 라인의 세련되고 높은 대비 스타일이 포함되어 있습니다. 모든 가구는 100% GREENGUARD GOLD 인증을 받아 실내 공기질을 개선하는 데 기여합니다. 이 컬렉션은 Pottery Barn Kids에서 독점적으로 제공되며, 고객은 아기 등록부에 항목을 추가하고 Design Crew 전문 팀을 통해 무료 디자인 상담을 받을 수 있습니다.
Pottery Barn Kids, une marque de Williams-Sonoma (NYSE: WSM), a annoncé une expansion significative de sa collection Modern Baby avec 14 nouveaux styles de vie axés sur le design. La collection élargie propose des meubles et des solutions pour la chambre de bébé qui allient éléments de design moderne, chaleur et fonctionnalité, tout en maintenant l'engagement de la marque en matière de qualité et de sécurité.
La collection comprend des meubles pour bébés avec des finitions chaleureuses et des détails doux, ainsi que des styles élégants à contraste élevé avec des lignes épurées. Tous les meubles sont certifiés 100% GREENGUARD GOLD, soutenant une qualité de l'air intérieur plus saine. La collection est disponible exclusivement chez Pottery Barn Kids, où les clients peuvent ajouter des articles à leurs listes de naissance et bénéficier de consultations de design gratuites grâce à l'équipe spécialisée Design Crew.
Pottery Barn Kids, eine Marke von Williams-Sonoma (NYSE: WSM), hat eine signifikante Erweiterung ihrer Modern Baby Kollektion mit 14 neuen designorientierten Lebensstilen angekündigt. Die erweiterte Kollektion umfasst Möbel und Lösungen für das Kinderzimmer, die moderne Designelemente mit Wärme und Funktionalität kombinieren und dabei das Engagement der Marke für Qualität und Sicherheit aufrechterhalten.
Die Kollektion umfasst Babymöbel mit warmen Oberflächen und weichen Details sowie elegante, kontrastreiche Stile mit klaren Linien. Alle Möbelstücke sind 100% GREENGUARD GOLD zertifiziert und unterstützen eine gesündere Innenraumluftqualität. Die Kollektion ist exklusiv bei Pottery Barn Kids erhältlich, wo Kunden Artikel zu Babypartys hinzufügen und eine kostenlose Designberatung durch das Design Crew Spezialistenteam erhalten können.
- Expansion into 14 new design lifestyles indicates market growth and product diversification
- 100% GREENGUARD GOLD certification strengthens environmental credentials
- Exclusive distribution maintains brand control and pricing power
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The Robust Assortment Features New Lifestyles at the Heart of Modern Design

(Photo: Pottery Barn Kids)
The 14 lifestyles span the full range of modern design for nursery solutions that suit a wide variety of styles. From baby furniture in warm finishes with soft, rounded details to sleek, high contrast style with clean lines, there is something for every modern design lover. Building on the brand’s commitment to sustainability, furniture in the Modern Baby collection is
“The expansion of our Modern Baby collections is rooted in the principles of modern design,” said Allison Spampanato, Senior Vice President of Product Development, Pottery Barn Kids. “Each piece thoughtfully reflects a contemporary lifestyle, while focusing on comfort and creating a nurturing environment for little ones.”
For more information and to shop the complete Modern Baby collection, please visit: potterybarnkids.com/modernbaby.
Follow along on social for styling tips and inspiration at @potterybarnkids.
ABOUT POTTERY BARN KIDS
Introduced in 1999, Pottery Barn Kids offers exclusive home furnishings available online and in stores globally to create kid-friendly, eco-conscious, stylish, and innovative spaces. Pottery Barn Kids’ mission is to bring the utmost in quality design, sustainability, and safety into every family’s home. Products are rigorously tested to meet the highest child safety standards and are expertly crafted from the best materials to last beyond the childhood years. Pottery Barn Kids is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.
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Source: Pottery Barn
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