Barbara Costello of @BrunchWithBabs Launches Collection of Classic Furniture & Decor with Birch Lane
Barbara "Babs" Costello, known for her viral @BrunchWithBabs social media accounts, has partnered with Birch Lane to launch a curated collection of classic furniture and decor. As Birch Lane's first brand ambassador, Babs has selected over 50 items, including some she has used for years. The Babs x Birch Lane collection aims to help consumers create welcoming, traditional homes with a fresh twist.
Birch Lane, part of the Wayfair family, offers fast and free delivery on their products. The collection features items like the Rosalie extendable dining table and seasonal decor. Babs, with her 7 million+ followers, will provide home and entertaining advice alongside the collection. New pieces will be added seasonally, available exclusively on BirchLane.com and in Birch Lane stores.
Barbara "Babs" Costello, famosa per i suoi account social virali @BrunchWithBabs, ha collaborato con Birch Lane per lanciare una collezione curata di mobili e decorazioni classiche. In qualità di primo ambasciatore del marchio di Birch Lane, Babs ha selezionato oltre 50 articoli, inclusi alcuni che ha utilizzato per anni. La collezione Babs x Birch Lane ha lo scopo di aiutare i consumatori a creare case accoglienti e tradizionali con un tocco fresco.
Birch Lane, parte della famiglia Wayfair, offre spedizioni rapide e gratuite sui loro prodotti. La collezione presenta articoli come il tavolo da pranzo allungabile Rosalie e decorazioni stagionali. Babs, con oltre 7 milioni di follower, fornirà consigli su come arredare e intrattenere insieme alla collezione. Nuovi pezzi saranno aggiunti stagionalmente, disponibili esclusivamente su BirchLane.com e nei negozi Birch Lane.
Barbara "Babs" Costello, conocida por sus cuentas virales en redes sociales @BrunchWithBabs, se ha asociado con Birch Lane para lanzar una colección curada de muebles y decoración clásica. Como la primera embajadora de la marca de Birch Lane, Babs ha seleccionado más de 50 artículos, incluidos algunos que ha utilizado durante años. La colección Babs x Birch Lane tiene como objetivo ayudar a los consumidores a crear hogares acogedores y tradicionales con un giro fresco.
Birch Lane, parte de la familia Wayfair, ofrece entrega rápida y gratuita en sus productos. La colección incluye artículos como la mesa extensible de comedor Rosalie y decoraciones de temporada. Babs, con más de 7 millones de seguidores, proporcionará consejos sobre hogar y entretenimiento junto con la colección. Nuevas piezas se añadirán de forma estacional, disponibles exclusivamente en BirchLane.com y en las tiendas de Birch Lane.
버바라 "밥스" 코스텔로는 그녀의 바이럴 소셜 미디어 계정 @BrunchWithBabs로 알려져 있으며, Birch Lane와 협력하여 클래식 가구 및 장식의 큐레이션된 컬렉션을 출시했습니다. Birch Lane의 첫 번째 브랜드 앰버서더로서, 밥스는 수년 동안 사용해온 아이템을 포함하여 50개 이상의 제품을 선택했습니다. Babs x Birch Lane 컬렉션은 소비자들이 신선한 변화를 더한 따뜻하고 전통적인 집을 만들 수 있도록 돕는 것을 목표로 합니다.
Birch Lane은 Wayfair 가족의 일원으로, 제품에 대해 빠르고 무료 배송을 제공합니다. 이 컬렉션에는 로잘리 확장형 식탁과 계절 장식과 같은 아이템이 포함되어 있습니다. 700만 이상의 팔로워를 가진 밥스는 컬렉션과 함께 홈 및 엔터테인먼트 조언을 제공할 것입니다. 새로운 아이템은 계절별로 추가되며, BirchLane.com 및 Birch Lane 매장에서 독점적으로 제공됩니다.
Barbara "Babs" Costello, connue pour ses comptes de réseaux sociaux viraux @BrunchWithBabs, s'est associée à Birch Lane pour lancer une collection de meubles et de décorations classiques soigneusement sélectionnée. En tant que première ambassadrice de la marque Birch Lane, Babs a choisi plus de 50 articles, y compris certains qu'elle utilise depuis des années. La collection Babs x Birch Lane vise à aider les consommateurs à créer des maisons accueillantes et traditionnelles avec une touche modernisée.
Birch Lane, faisant partie de la famille Wayfair, propose une livraison rapide et gratuite de ses produits. La collection comprend des articles tels que la table de salle à manger extensible Rosalie et des décorations saisonnières. Babs, avec plus de 7 millions de followers, donnera des conseils sur la maison et l'organisation d'événements en complément de la collection. De nouveaux articles seront ajoutés chaque saison, disponibles exclusivement sur BirchLane.com et dans les magasins Birch Lane.
Barbara "Babs" Costello, die für ihre viralen Social-Media-Accounts @BrunchWithBabs bekannt ist, hat sich mit Birch Lane zusammengeschlossen, um eine kuratierte Kollektion klassischer Möbel und Dekorationen zu starten. Als erste Markenbotschafterin von Birch Lane hat Babs über 50 Artikel ausgewählt, darunter einige, die sie seit Jahren verwendet. Die Babs x Birch Lane-Kollektion zielt darauf ab, Verbrauchern zu helfen, einladende, traditionelle Häuser mit einem frischen Twist zu schaffen.
Birch Lane, Teil der Wayfair-Familie, bietet schnelle und kostenlose Lieferung für ihre Produkte an. Die Kollektion umfasst Artikel wie den ausziehbaren Esstisch Rosalie und saisonale Dekorationen. Babs, mit über 7 Millionen Followern, wird Ratschläge zu Wohn- und Unterhaltungsideen neben der Kollektion geben. Saisonale neue Teile werden hinzugefügt und sind exklusiv auf BirchLane.com und in den Birch Lane-Geschäften erhältlich.
- Partnership with popular social media influencer Barbara "Babs" Costello, potentially expanding Birch Lane's customer base
- Launch of a new curated collection, potentially driving sales and brand engagement
- Birch Lane's first-ever brand ambassador, potentially increasing brand visibility and credibility
- Seasonal additions to the collection, potentially encouraging repeat purchases
- None.
The Babs x Birch Lane collection features Babs' favorite Birch Lane pieces and home decorating advice from the "internet's favorite grandma."
Birch Lane, part of the Wayfair family of brands, is known for their fresh take on classic style and Wayfair-backed benefits, like fast and free delivery. Their new Babs x Birch Lane collection of classic furniture & decor is focused on reimagining tradition for the present day – something Babs is also known for. With four children, nine grandchildren, and over 7 million followers on TikTok and Instagram, Babs is an adopted grandmother to her followers, with whom she shares classic recipes and time-honored family traditions, helping them replicate her hosting and entertaining skills.
"There's nothing I love more than getting the whole family together at my house – it's our home base, so it's important to me that it feels warm and welcoming, but also beautiful," said Costello. "I've been using some Birch Lane pieces for over 30 years, and through my collection, I hope to help my audience, who come to me for home and entertaining advice, create a home that feels authentic to them and invites togetherness, celebration and tradition for years to come."
"At Birch Lane, we're all about celebrating everyday moments, honoring traditions, and fostering community and togetherness, values that we know Babs shares as well," said Taylor Fitzpatrick, Head of Birch Lane. "Through this curated collection, we want to help like minded consumers who want fresh-feeling traditional homes, but aren't sure where to start. We're proud of this collection of quality and beautiful pieces that Babs has curated with her strong eye for design and style."
This curated collection of well made, traditional pieces includes 50+ items, from the Rosalie extendable dining table to trending, cabbage-shaped dinner plates to the best wreath to transition from fall into the holiday season. Plus, consumers can expect new pieces added to the collection every season, as well as tips and tricks from Babs herself.
Babs x Birch Lane is available exclusively online at BirchLane.com (https://www.birchlane.com/f/shop-brunchwithbabs) and at Birch Lane stores.
About Barbara "Babs" Costello:
Barbara Costello, known as @BrunchWithBabs on Instagram and Tiktok, is a mother of four, grandmother of nine and adopted grandmother to her millions of followers on social media. She's the
About Birch Lane:
Founded in 2014, Birch Lane offers a fresh take on classic style backed by the benefits of Wayfair - including fast and free shipping on thousands of items. Birch Lane offers classic, high-quality furniture and decor that is hand-vetted by a dedicated team of merchants. Birch Lane is headquartered in
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SOURCE Birch Lane
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