Wayfair's Physical Retail Expansion Continues: New Atlanta Store Coming in 2026
Wayfair (NYSE: W) has announced plans to open its second large-format store in Atlanta, Georgia in 2026. The new 150,000-square-foot location will be situated at 1801 Howell Mill Rd NW within The District at Howell Mill, offering furniture, home decor, housewares, appliances, and home improvement items.
Following the successful launch of their first store in Wilmette, IL in May 2024, which helped drive Illinois sales growth 15% above the U.S. average, the Atlanta location aims to provide a seamless shopping experience. The store's proximity to Wayfair's McDonough fulfillment center will enable fast delivery for larger items, while many products will be available for immediate purchase.
The new location, positioned along I-75, will serve customers from Buckhead, Midtown, and downtown Atlanta areas. The property is owned by JLL Income Property Trust and Selig Enterprises, with the lease transaction handled by Retail Planning representatives.
Wayfair (NYSE: W) ha annunciato piani per aprire il suo secondo negozio di grandi dimensioni ad Atlanta, Georgia, nel 2026. La nuova sede di 150.000 piedi quadrati sarà situata al 1801 Howell Mill Rd NW all'interno di The District at Howell Mill, offrendo mobili, decorazioni per la casa, articoli per la casa, elettrodomestici e articoli per il miglioramento della casa.
Dopo il lancio di successo del loro primo negozio a Wilmette, IL, nel maggio 2024, che ha contribuito a far crescere le vendite in Illinois del 15% sopra la media nazionale, la sede di Atlanta mira a fornire un'esperienza di acquisto senza soluzione di continuità. La vicinanza del negozio al centro di distribuzione di Wayfair a McDonough consentirà consegne rapide per articoli di grandi dimensioni, mentre molti prodotti saranno disponibili per acquisti immediati.
La nuova sede, posizionata lungo l'I-75, servirà i clienti delle aree di Buckhead, Midtown e del centro di Atlanta. La proprietà è di proprietà di JLL Income Property Trust e Selig Enterprises, con la transazione di locazione gestita dai rappresentanti di Retail Planning.
Wayfair (NYSE: W) ha anunciado planes para abrir su segunda tienda de gran formato en Atlanta, Georgia, en 2026. La nueva ubicación de 150,000 pies cuadrados estará situada en 1801 Howell Mill Rd NW dentro de The District at Howell Mill, ofreciendo muebles, decoración para el hogar, artículos para el hogar, electrodomésticos y artículos de mejora del hogar.
Tras el exitoso lanzamiento de su primera tienda en Wilmette, IL, en mayo de 2024, que ayudó a impulsar el crecimiento de las ventas en Illinois un 15% por encima del promedio nacional, la ubicación de Atlanta tiene como objetivo proporcionar una experiencia de compra fluida. La proximidad de la tienda al centro de distribución de Wayfair en McDonough permitirá entregas rápidas para artículos más grandes, mientras que muchos productos estarán disponibles para compra inmediata.
La nueva ubicación, situada a lo largo de la I-75, servirá a clientes de las áreas de Buckhead, Midtown y el centro de Atlanta. La propiedad es propiedad de JLL Income Property Trust y Selig Enterprises, con la transacción de arrendamiento gestionada por representantes de Retail Planning.
Wayfair (NYSE: W)는 2026년 조지아주 애틀랜타에 두 번째 대형 매장을 열 계획을 발표했습니다. 새로운 150,000평방피트 매장은 The District at Howell Mill 내 1801 Howell Mill Rd NW에 위치하며, 가구, 홈 데코, 주방용품, 가전제품 및 주택 개선 품목을 제공합니다.
2024년 5월 일리노이주 윌멧에서 첫 매장을 성공적으로 오픈한 후, 이는 일리노이의 매출 성장을 미국 평균보다 15% 높이는 데 기여했습니다. 애틀랜타 매장은 원활한 쇼핑 경험을 제공하는 것을 목표로 하고 있습니다. 매장이 Wayfair의 맥도너 물류센터와 가까워 대형 품목에 대한 빠른 배송이 가능하며, 많은 제품이 즉시 구매 가능합니다.
새로운 매장은 I-75를 따라 위치하며, 벅헤드, 미드타운, 애틀랜타 도심 지역의 고객들에게 서비스를 제공합니다. 이 부동산은 JLL Income Property Trust와 Selig Enterprises가 소유하고 있으며, 임대 거래는 Retail Planning의 대표들이 처리합니다.
Wayfair (NYSE: W) a annoncé des projets d'ouverture de son deuxième magasin de grande taille à Atlanta, en Géorgie, en 2026. Le nouvel emplacement de 150 000 pieds carrés sera situé au 1801 Howell Mill Rd NW dans le District de Howell Mill, offrant des meubles, des décorations pour la maison, des articles ménagers, des appareils électroménagers et des articles de rénovation.
Après le lancement réussi de leur premier magasin à Wilmette, IL, en mai 2024, qui a contribué à faire croître les ventes dans l'Illinois de 15 % au-dessus de la moyenne nationale, l'emplacement d'Atlanta vise à offrir une expérience d'achat fluide. La proximité du magasin avec le centre de distribution de Wayfair à McDonough permettra une livraison rapide pour les articles plus volumineux, tandis que de nombreux produits seront disponibles à l'achat immédiat.
Le nouvel emplacement, situé le long de l'I-75, servira des clients des zones de Buckhead, Midtown et du centre-ville d'Atlanta. La propriété appartient à JLL Income Property Trust et Selig Enterprises, avec la transaction de location gérée par des représentants de Retail Planning.
Wayfair (NYSE: W) hat Pläne angekündigt, 2026 in Atlanta, Georgia, sein zweites Großformatgeschäft zu eröffnen. Der neue Standort mit 150.000 Quadratfuß wird sich in der 1801 Howell Mill Rd NW innerhalb des The District at Howell Mill befinden und Möbel, Wohnaccessoires, Haushaltswaren, Elektrogeräte und Heimwerkerartikel anbieten.
Nach dem erfolgreichen Start ihres ersten Geschäfts in Wilmette, IL, im Mai 2024, das dazu beitrug, das Umsatzwachstum in Illinois um 15 % über dem US-Durchschnitt zu steigern, zielt der Standort in Atlanta darauf ab, ein nahtloses Einkaufserlebnis zu bieten. Die Nähe des Geschäfts zum Verteilungszentrum von Wayfair in McDonough ermöglicht eine schnelle Lieferung für größere Artikel, während viele Produkte sofort verfügbar sein werden.
Der neue Standort, der entlang der I-75 liegt, wird Kunden aus den Bereichen Buckhead, Midtown und der Innenstadt von Atlanta bedienen. Die Immobilie gehört JLL Income Property Trust und Selig Enterprises, während die Miettransaktion von Vertretern von Retail Planning abgewickelt wird.
- Second physical store expansion demonstrates successful retail strategy
- First store in Wilmette drove 15% higher sales growth vs. U.S. average
- Strategic location near fulfillment center enables fast delivery capabilities
- Prime retail location with access to multiple Atlanta metropolitan areas
- Long wait until store opening (2026) may delay physical retail revenue potential
"At the heart of our retail strategy is our commitment to providing customers with a seamless shopping experience, whether online or in-store," said Liza Lefkowski, vice president of merchandising and stores at Wayfair. "We are thrilled to bring this one-of-a-kind shopping experience to the
The
"The excitement around our first store in
Bridging the gap between online and in-store convenience, many items are available to purchase and take home that day, and for bigger items like sofas, the store's proximity to Wayfair's fulfillment center in
The lease transaction was represented by Fraser Gough and Benton Green of Retail Planning Corporation. The property is owned by JLL Income Property Trust, a division of LaSalle Investment Management, a global real estate investment firm, along with Selig Enterprises, a 108-year-old, family-owned and operated real estate development company based in
About Wayfair:
Wayfair is the destination for all things home, and we make it easy to create a home that is just right for you. Whether you're looking for that perfect piece or redesigning your entire space, Wayfair offers quality finds for every style and budget, and a seamless experience from inspiration to installation.
Wayfair's family of brands includes:
- Wayfair: Every style. Every home.
- AllModern: Modern made simple.
- Birch Lane: Classic style for joyful living.
- Joss & Main: The ultimate style edit for home.
- Perigold: The destination for luxury home.
- Wayfair Professional: A one-stop Pro shop.
Wayfair generated
Contacts:
Wayfair PR
Karoline Etter
pr@wayfair.com
Wayfair IR
James Lamb
ir@wayfair.com
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SOURCE Wayfair Inc.
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