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Way Day Returns April 26-28: Savings to Refresh Every Space

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Wayfair (NYSE:W) has announced the return of Way Day, its biggest annual sale event, running from April 26-28, 2025. The three-day global sale will feature discounts up to 80% off across Wayfair's platforms, including online and in-store locations for Wayfair, AllModern, Birch Lane, and Joss & Main.

The event will showcase deals from major brands like Blackstone, Samsung, Keurig, Serta, and Bissell, with new flash deals dropping every 24 hours. Wayfair Rewards members receive early access starting April 25 and earn 5% back on purchases. The sale includes:

  • Free shipping sitewide
  • 24-hour flash deals throughout the event
  • Special in-store promotions and activities
  • Exclusive deals for Wayfair Professional members
  • Daily deals and doorbusters starting April 17

Wayfair (NYSE:W) ha annunciato il ritorno di Way Day, il suo più grande evento di vendita annuale, che si terrà dal 26 al 28 aprile 2025. Questa vendita globale di tre giorni offrirà sconti fino all'80% su tutte le piattaforme Wayfair, incluse le vendite online e nei negozi fisici di Wayfair, AllModern, Birch Lane e Joss & Main.

L'evento presenterà offerte di grandi marchi come Blackstone, Samsung, Keurig, Serta e Bissell, con nuove offerte lampo ogni 24 ore. I membri di Wayfair Rewards avranno accesso anticipato a partire dal 25 aprile e guadagneranno il 5% di cashback sugli acquisti. La vendita comprende:

  • Spedizione gratuita su tutto il sito
  • Offerte lampo ogni 24 ore durante tutta la durata dell'evento
  • Promozioni e attività speciali nei negozi fisici
  • Offerte esclusive per i membri Wayfair Professional
  • Offerte giornaliere e super sconti a partire dal 17 aprile

Wayfair (NYSE:W) ha anunciado el regreso de Way Day, su mayor evento anual de ventas, que se llevará a cabo del 26 al 28 de abril de 2025. Esta venta global de tres días ofrecerá descuentos de hasta el 80% en todas las plataformas de Wayfair, incluyendo las tiendas en línea y físicas de Wayfair, AllModern, Birch Lane y Joss & Main.

El evento contará con ofertas de grandes marcas como Blackstone, Samsung, Keurig, Serta y Bissell, con nuevas ofertas flash cada 24 horas. Los miembros de Wayfair Rewards tendrán acceso anticipado desde el 25 de abril y ganarán un 5% de reembolso en sus compras. La venta incluye:

  • Envío gratuito en todo el sitio
  • Ofertas flash cada 24 horas durante todo el evento
  • Promociones y actividades especiales en tiendas físicas
  • Ofertas exclusivas para miembros de Wayfair Professional
  • Ofertas diarias y descuentos especiales desde el 17 de abril

Wayfair (NYSE:W)가 최대 연례 세일 이벤트인 Way Day의 복귀를 발표했습니다. 행사는 2025년 4월 26일부터 28일까지 3일간 진행됩니다. 이번 글로벌 세일은 Wayfair, AllModern, Birch Lane, Joss & Main의 온라인 및 오프라인 매장에서 최대 80% 할인 혜택을 제공합니다.

이벤트에서는 Blackstone, Samsung, Keurig, Serta, Bissell 등 주요 브랜드의 상품들을 선보이며, 24시간마다 새로운 플래시 딜이 공개됩니다. Wayfair Rewards 회원은 4월 25일부터 사전 접근 권한을 얻고 구매 시 5% 캐시백을 받습니다. 세일 내용은 다음과 같습니다:

  • 전 사이트 무료 배송
  • 이벤트 기간 내 24시간마다 플래시 딜 제공
  • 오프라인 매장 특별 프로모션 및 이벤트
  • Wayfair Professional 회원 전용 할인
  • 4월 17일부터 매일 진행되는 특가 및 도어버스터

Wayfair (NYSE:W) a annoncé le retour de Way Day, son plus grand événement annuel de soldes, qui se déroulera du 26 au 28 avril 2025. Cette vente mondiale de trois jours proposera des réductions allant jusqu'à 80 % sur toutes les plateformes Wayfair, y compris en ligne et dans les magasins physiques de Wayfair, AllModern, Birch Lane et Joss & Main.

L'événement mettra en avant des offres de grandes marques telles que Blackstone, Samsung, Keurig, Serta et Bissell, avec de nouvelles offres éclair toutes les 24 heures. Les membres de Wayfair Rewards bénéficieront d'un accès anticipé à partir du 25 avril et gagneront 5 % de remise sur leurs achats. La vente comprend :

  • Livraison gratuite sur tout le site
  • Offres éclair toutes les 24 heures pendant toute la durée de l'événement
  • Promotions et animations spéciales en magasin
  • Offres exclusives pour les membres Wayfair Professional
  • Offres quotidiennes et promotions exceptionnelles à partir du 17 avril

Wayfair (NYSE:W) hat die Rückkehr des Way Day angekündigt, seines größten jährlichen Verkaufs-Events, das vom 26. bis 28. April 2025 stattfindet. Der dreitägige weltweite Verkauf bietet Rabatte von bis zu 80 % auf allen Wayfair-Plattformen, einschließlich der Online- und Filialstandorte von Wayfair, AllModern, Birch Lane und Joss & Main.

Das Event präsentiert Angebote von großen Marken wie Blackstone, Samsung, Keurig, Serta und Bissell, mit neuen Blitzangeboten alle 24 Stunden. Mitglieder von Wayfair Rewards erhalten ab dem 25. April exklusiven Vorabzugang und erhalten 5 % Cashback auf Einkäufe. Der Verkauf beinhaltet:

  • Kostenlosen Versand auf der gesamten Website
  • 24-Stunden-Blitzangebote während des gesamten Events
  • Besondere Aktionen und Veranstaltungen in den Filialen
  • Exklusive Angebote für Wayfair Professional-Mitglieder
  • Tägliche Angebote und Türöffner ab dem 17. April
Positive
  • Major sale event potentially driving significant revenue and customer acquisition
  • Free shipping and assembly services could increase customer conversion rates
  • Multi-channel approach combining online and physical store presence
  • Strategic timing aligned with spring home improvement season
  • Loyalty program integration encouraging customer retention
Negative
  • Deep discounts up to 80% may impact profit margins
  • Free shipping and assembly services could increase operational costs
  • -time flash deals may create inventory management challenges

Wayfair's biggest event of the year delivers unbeatable deals up to 80% off and new deals dropping every 24 hours to help shoppers make the most of every home update

BOSTON, April 17, 2025 /PRNewswire/ -- Wayfair Inc. (NYSE:W), the destination for all things home, today announced that its annual Way Day will kick off on Saturday, April 26 at 12 a.m. ET. The global three-day sale is Wayfair's biggest event of the year. Way Day runs online and in-stores for Wayfair, AllModern, Birch Lane, and Joss & Main, with additional Pro-exclusive deals available for Wayfair Professional members.

As customers look for smart ways to upgrade their homes, Way Day arrives at the perfect time – offering exceptional savings across trusted brands like Blackstone, Samsung, Keurig, Serta and Bissell. New flash deals will drop every 24 hours, and Wayfair customers will find epic savings on thousands of our Verified items – handpicked by our product specialists for their outstanding quality and value. Wayfair Rewards members enjoy early access and earn 5% back on every purchase.

"We know that now, more than ever, customers are looking to make thoughtful choices when it comes to their homes," said Wayfair's President of Commercial and Operations, Jon Blotner. "Way Day is our moment to help them do just that – with unbeatable deals, incredible selection, and the convenience of free and easy delivery. Whether it's tackling spring organization, upgrading an outdoor space, or finding that perfect finishing touch, Way Day helps customers create spaces they love with value they feel good about."

This Way Day, customers will find a number of ways to save:

  • Deals on Deals: Starting April 17 and running through April 28, we're dropping can't-miss daily deals and Way Day doorbusters. Check back often for fresh savings from top brands like Hamilton Beach, Kelly Clarkson Home, Viking, Blackstone, Keurig, Bissell, and our exclusive Wayfair Sleep and Wayfair Basics—while supplies last!
  • Exclusive Wayfair Rewards Perks: New members who sign up between April 17-28 can enjoy 50% off their first year of Wayfair Rewards membership (with code; restrictions apply), unlocking 5% back in rewards on all merchandise, free shipping on all items, priority customer service, and more. Plus, members will get 24-hour early access to Way Day deals starting April 25.
  • 24-Hour Flash Deals: Thousands of limited-time, 24-hour deals will be available throughout all three days of Way Day. Act fast – once they're gone, they're gone!
  • Free & Easy Delivery: Wayfair will offer free shipping sitewide throughout all three days of Way Day*, with many items available for free full service delivery – fully assembled and delivered to your room of choice. Thousands of in-stock items are ready to ship fast, so your finds arrive right on time.
  • Save In-Store: Enjoy exclusive in-store savings with doorbusters, register-to-win prizes, and family-friendly fun at the Wayfair store in the Chicago area. Stop by for an appearance from Benny The Bull on Saturday, April 19 from 10:00-10:45 a.m. CT as part of Wayfair's official partnership with the Chicago Bulls, plus live DJs, balloon artists, magicians, and more. In-store offers will also be available at all AllModern, Birch Lane, and Joss & Main locations.

About Wayfair

Wayfair is the destination for all things home, and we make it easy to create a home that is just right for you. Whether you're looking for that perfect piece or redesigning your entire space, Wayfair offers quality finds for every style and budget, and a seamless experience from inspiration to installation.

Wayfair's family of brands includes:

  • Wayfair: Every style. Every home.
  • AllModern: Modern made simple.
  • Birch Lane: Classic style for joyful living.
  • Joss & Main: The ultimate style edit for home.
  • Perigold: The destination for luxury home.
  • Wayfair Professional: A one-stop Pro shop.

Wayfair generated $11.9 billion in net revenue for the year ended December 31, 2024 and is headquartered in Boston, Massachusetts with global operations.

Wayfair Media Relations:
PR@wayfair.com

OR

wayfair@praytellagency.com

Wayfair Investor Relations:
IR@wayfair.com 

*Additional shipping charges may apply for Alaska, Hawaii, and U.S. Territories. Due to shipping constraints, non-standard items such as flooring or specific large fixtures might not be eligible for free shipping.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/way-day-returns-april-26-28-savings-to-refresh-every-space-302430792.html

SOURCE Wayfair Inc.

FAQ

When is Wayfair's Way Day 2025 and how long does it last?

Way Day 2025 starts on April 26 at 12 a.m. ET and runs for three days through April 28, featuring deals up to 80% off.

What are the maximum discounts available during Wayfair's Way Day 2025?

Wayfair (W) is offering discounts of up to 80% off during Way Day 2025, with new flash deals dropping every 24 hours.

Do Wayfair Rewards members get special benefits during Way Day 2025?

Yes, members get 24-hour early access starting April 25, earn 5% back on purchases, and new members can get 50% off their first year membership between April 17-28.

Which major brands are participating in Wayfair's Way Day 2025 sale?

The sale includes deals from brands like Blackstone, Samsung, Keurig, Serta, Bissell, Hamilton Beach, Kelly Clarkson Home, and Viking.

Is free shipping available during Wayfair's Way Day 2025?

Yes, Wayfair offers free shipping sitewide during all three days of Way Day, with many items eligible for free full-service delivery including assembly.
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