VIZIO and Dolby Usher in Premium Sound Era For All

Rhea-AI Summary

VIZIO (NYSE: VZIO) and Dolby Laboratories (NYSE: DLB) have announced the integration of Dolby Atmos across VIZIO's entire 2024 soundbar lineup. This collaboration aims to provide immersive audio experiences at affordable prices, with soundbars starting at $99. The soundbars are available at major retailers including Best Buy, Amazon, Walmart, and Sam's Club. This initiative makes VIZIO one of the first manufacturers to offer Dolby Atmos in all its soundbars, enhancing the audio experience for movies, music, games, and sports. The partnership continues a long-standing relationship between VIZIO and Dolby, aimed at making high-quality sound and visual experiences accessible to a wider audience.

Positive

• VIZIO integrates Dolby Atmos across its entire 2024 soundbar lineup.
• Soundbars starting at $99, making advanced audio technology affordable.
• Available at major retailers including Best Buy, Amazon, Walmart, and Sam's Club.
• Continues a longstanding partnership between VIZIO and Dolby.
• Enhances audio for movies, music, games, and sports, offering a richer entertainment experience.
• Customizable sound settings via the VIZIO Mobile App.
• Supports Dolby Vision for superior visual quality in VIZIO’s 4K TV lineup.

Negative

• No specific financial data provided to measure the impact of this launch on VIZIO's revenue.
• Does not address potential competition and market saturation in the soundbar segment.
• Lack of information on long-term support and updates for the new soundbar lineup.

Insights

Tech Analyst

VIZIO's integration of Dolby Atmos across its entire 2024 soundbar lineup is a significant move in the consumer electronics market. By offering this premium audio technology at a starting price of 99, VIZIO is democratizing access to high-quality sound, which can potentially disrupt the market. This strategy could widen their customer base significantly, as more consumers may be inclined to upgrade their home audio systems. The tech industry has long seen Dolby Atmos as a benchmark for immersive sound, particularly in high-end products. By making it more accessible, VIZIO could see an increase in market share and customer loyalty.

From a technological standpoint, the inclusion of Dolby Atmos means these soundbars can deliver multi-dimensional audio, enhancing the user experience for movies, music and gaming. This differentiation can attract tech-savvy consumers who prioritize superior audio quality. Additionally, the seamless integration with VIZIO's 4K TVs featuring Dolby Vision creates a compelling ecosystem for consumers looking for an all-inclusive home entertainment setup.

In the short term, this move could lead to increased sales and revenue, as well as positive reception from tech reviewers and consumers alike. However, in the long term, VIZIO will need to maintain this technological edge and continue innovating to keep pace with competitors who may also look to lower the barriers to entry for premium audio technology.

Market Research Analyst

The decision to incorporate Dolby Atmos into all of VIZIO’s new soundbars indicates a strategic effort to enhance their competitive positioning in a crowded market. By doing so at a low starting price of 99, they are likely targeting a broad consumer demographic, from budget-conscious buyers to tech enthusiasts. This move aligns with broader market trends where consumers are seeking higher quality, immersive home entertainment experiences as an alternative to cinema and live events, especially post-pandemic.

Moreover, availability through major retailers like Best Buy, Amazon, Walmart and Sam's Club ensures that these products have substantial market reach. This broad distribution network can facilitate higher sales volumes and enhance brand visibility. The collaboration with Dolby also strengthens VIZIO's market credibility, as Dolby is a recognized leader in audio technology.

However, it's important to consider potential challenges. The aggressive pricing strategy might compress profit margins unless offset by large sales volumes. Additionally, the reliance on Dolby's technology means that any shifts or advancements in audio tech standards could impact VIZIO's market position if they do not adapt swiftly.

In summary, this market expansion strategy could be highly beneficial if executed well, driving both short-term sales and long-term brand loyalty.

With Dolby Atmos across its entire 2024 soundbar lineup, VIZIO and Dolby are leading the way consumers experience astonishing immersive audio

IRVINE, Calif. & SAN FRANCISCO--(BUSINESS WIRE)-- VIZIO (NYSE: VZIO) and Dolby Laboratories, Inc. (NYSE: DLB) are teaming up to make Dolby Atmos^® available to even more consumers, integrating best-in-class immersive sound across VIZIO’s entire 2024 soundbar lineup – available now at Best Buy as well as Amazon, Walmart and Sam's Club. As one of the world’s first manufacturers to support Dolby Atmos across its full soundbar lineup, VIZIO and Dolby are pioneering multi-dimensional sound experiences to consumers for as low as $99, making it more accessible no matter where they are in their soundbar journey.

Dolby Atmos is an immersive audio experience that enables consumers to feel sound all around them, revealing more depth, clarity, and details than ever before. With more layers and sharper details, Dolby Atmos invites users into a richer audio experience that connects them more deeply with their favorite movies, music, games, sports, and more. 2024 VIZIO Soundbar users, as a result, can feel a part of the action from the moment they power on the soundbar, with Dolby Atmos content placing them at the center of their favorite entertainment.

“VIZIO and Dolby share a longstanding partnership that has brought extraordinary sound and visual experiences into millions of homes across North America. This includes the launch of the world’s first TVs with Dolby Vision, introducing Dolby Vision to VIZIO’s entire 4K TV lineup, and most recently, the launch of Dolby Atmos across all of VIZIO’s new soundbars,” said John Couling, Senior Vice President of Entertainment at Dolby. “With its latest lineup of products powered by Dolby, VIZIO is leading the industry by making transformative immersive entertainment more accessible to all consumers.”

The introduction of Dolby Atmos across VIZIO’s full 2024 soundbar lineup couldn’t come at a better time, with more content than ever in Dolby Atmos available for consumers to enjoy. From the biggest Hollywood blockbusters to the most binge-worthy shows, live sports and music, games, and beyond, Dolby Atmos is powering the audio behind today’s most enjoyed entertainment. When playing content through a 2024 VIZIO Soundbar, users not only unlock Dolby Atmos sound, but they can also tailor the sound to their preferences for a fully customizable setup in the VIZIO Mobile App.

“From the sleek and sophisticated design down to the customizable sound functions, we’ve never been more excited for customers to experience a VIZIO soundbar lineup quite like this one,” said Mike O’Donnell, Chief Revenue and Strategic Growth Officer at VIZIO. “Through our collaboration with Dolby, our customers can now experience next-level sound with Dolby Atmos available on our entire lineup, beginning as low as $99. There’s has never been a better time to consider upgrading your home entertainment setup with a soundbar than now.”

Joining Dolby Atmos, VIZIO’s full lineup of 4K TVs are packed with incredible visuals with Dolby Vision^®. Dolby Vision allows consumers to enjoy their favorite entertainment with richer colors, incredible detail, and brighter contrasts. With VIZIO 4K, Quantum and Quantum Pro Smart TV models with Dolby Vision, consumers can unlock the ultimate Dolby experience when combining the latest VIZIO TVs and Soundbars.

For more information about Dolby Atmos and Dolby Vision, please visit dolby.com. For more on VIZIO Soundbars and Televisions, please visit vizio.com.

About VIZIO

Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to connect with the right audience.

For more information, visit VIZIO.com and follow VIZIO on Facebook, Twitter, and Instagram.

About Dolby

Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices around the globe. From movies and TV shows, to apps, music, sports, and gaming, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide. We partner with artists, storytellers, developers, and businesses to revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240529050875/en/

Press@vizio.com

Media@dolby.com

Source: VIZIO Holding Corp

FAQ

What is the price range of VIZIO's 2024 soundbar lineup featuring Dolby Atmos?

VIZIO's 2024 soundbar lineup featuring Dolby Atmos starts at $99.

Where can I purchase the new VIZIO soundbars with Dolby Atmos?

The VIZIO soundbars are available at Best Buy, Amazon, Walmart, and Sam's Club.

What features do VIZIO's 2024 soundbars offer?

VIZIO's 2024 soundbars offer Dolby Atmos for immersive audio, customizable sound settings via the VIZIO Mobile App, and start at $99.

How does Dolby Atmos enhance the audio experience in VIZIO's soundbars?

Dolby Atmos provides multi-dimensional sound, enhancing depth, clarity, and detail, making the audio experience more immersive.

Is Dolby Vision supported in VIZIO's 2024 product lineup?

Yes, VIZIO’s full lineup of 4K TVs supports Dolby Vision for enhanced visual quality.

What are the benefits of using VIZIO 4K TVs with Dolby Vision along with the new soundbars?

Combining VIZIO 4K TVs with Dolby Vision and the new soundbars provides the ultimate Dolby experience, with superior audio and visual quality.