VIZIO Launches App Bundle With a Special STARZ and AMC+ Offer

Rhea-AI Summary

VIZIO has announced a new streaming bundle combining STARZ and AMC+ for $13.99 per month, offering customers a significant savings compared to the regular combined price of $20.98. The bundle is available exclusively to VIZIO Account holders and provides access to popular content from both streaming services.

The offering includes access to AMC+ content like the second season of Anne Rice's Mayfair Witches and Dark Winds, plus content from Shudder, Sundance Now, and IFC Films Unlimited. STARZ brings titles like John Wick: Chapter 4, the Jurassic Park collection, and original series including Power Book III: Raising Kanan and Outlander.

Customers can access the bundle through the Apps menu on their VIZIO TV under the 'Bundles' tab. VIZIO is also promoting their V4K65M Smart TV at $379 and SV510M Soundbar at $199 as additional value offerings.

Positive

• New bundle offering represents 33% savings ($7/month) compared to separate subscriptions
• Strategic partnership with major streaming services enhances VIZIO's content ecosystem
• Bundle integration strengthens customer retention through VIZIO Account system

Negative

• None.

Insights

Market Research Analyst

This new app bundle partnership represents a strategic move by VIZIO to strengthen its platform monetization efforts, but offers immediate financial impact. The 33% discount ($13.99 vs. $20.98) on the STARZ and AMC+ bundle could help drive subscriber acquisition and platform engagement, potentially increasing VIZIO's Platform+ segment revenue through revenue sharing agreements. However, the bundle's contribution to VIZIO's $2.3B market cap would likely be minimal in the short term.

The deeper strategy here focuses on expanding VIZIO's ecosystem stickiness through its VIZIO Account system, which could reduce customer churn and increase lifetime value. The mention of promotional hardware pricing ($379 for V4K65M TV, $199 for SV510M Soundbar) suggests VIZIO continues to use its razor-and-blade business model, sacrificing hardware margins to grow its higher-margin platform services.

Streaming Media Expert

The strategic timing of this bundle aligns with the broader streaming industry's pivot toward consolidation and value-focused offerings amidst subscription fatigue. By partnering with STARZ, which has shown "rapid growth" on VIZIO's platform and AMC+, VIZIO is curating a content mix targeting specific demographic segments - particularly women and underrepresented audiences through STARZ's programming strategy.

The bundle's value proposition is straightforward: premium content at a 33% discount. However, the real innovation lies in VIZIO's platform integration, allowing unified subscription management through VIZIO Account. This reduces friction in the user experience while potentially improving customer retention through increased platform dependence.

App bundles are another way VIZIO offers customers more entertainment for less

IRVINE, Calif.--(BUSINESS WIRE)-- Today, VIZIO announced a new bundle available with a VIZIO Account, giving customers access to the vast selection of movies and TV shows in the STARZ and AMC+ libraries. If purchased separately, subscriptions to these two leading streaming services would ordinarily cost $20.98 per month, but customers with a VIZIO Account can access both apps with a single subscription for only $13.99 per month.

VIZIO Launches App Bundle With a Special STARZ and AMC+ Offer (Photo: Business Wire)

This cost-saving offer gives customers access to some of the hottest titles the entertainment world has to offer. On AMC+, fans can binge popular and critically acclaimed programming like the all-new spellbinding second season of Anne Rice’s Mayfair Witches starring Alexandra Daddario and the upcoming third season of hit noir thriller Dark Winds starring Zahn McClarnon, along with full access to targeted streaming services Shudder, Sundance Now and IFC Films Unlimited. With STARZ experiencing rapid growth on VIZIO, viewers can enjoy award-winning movies like John Wick: Chapter 4, Venom: Let There Be Carnage and the Jurassic Park collection, as well as original programming including the hit family crime drama series Power Book III: Raising Kanan, the Season 7 finale of the time-traveling Outlander, and the premiere of the seductive new thriller, The Couple Next Door.

“We are thrilled to offer the incredible entertainment from AMC+ and STARZ at an amazing price with this subscription bundle,” said Katherine Pond, Group Vice President of Platform Content & Partnerships at VIZIO. “Our team is driven by a passion to deliver value for customers, and offering this type of benefit with a VIZIO Account is one more way we do that.”

"We’re excited to partner with VIZIO to provide high-quality, bold programming at exceptional value. Our slate of hit originals targeting women and underrepresented audiences and expansive collection of movies make STARZ an ideal complement to any bundle offering," said Alison Hoffman, President, STARZ Networks. "Bundles like this elevate the streaming experience for customers and enable us to broaden our reach across connected devices."

“We’re excited VIZIO customers will now have even more ways to experience all that AMC+ has to offer, from fan-favorite franchises like The Walking Dead and Anne Rice Immortal Universes to iconic titles from the AMC Networks library like Mad Men, Halt and Catch Fire, Boyhood and more, alongside the compelling programming of STARZ,” said Amy Leasca, AMC Networks EVP, Partner Management & Strategy. “Our focus continues to be on making this great content available to audiences wherever they might choose to watch and partnerships like this one with VIZIO and STARZ are an important part of that strategy.”

To take advantage of the new app bundle, customers can click on the Apps menu item from the left-hand navigation on their VIZIO TV and then select the “Bundles” tab. After they’ve completed the subscription process, customers can view and manage all their subscriptions in one convenient location within VIZIO Account.

The ability to bundle subscriptions is just one more way VIZIO is helping customers to stretch their entertainment dollars. Customers can enjoy even more savings with VIZIO’s current retail prices for their V4K65M Smart TV for $379 and their SV510M Soundbar for $199.

About VIZIO

Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to connect with the right audience.

For more information, visit VIZIO.com and follow VIZIO on Facebook, Twitter, and Instagram.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250113352880/en/

Press Contact for VIZIO:

Press@vizio.com

Source: VIZIO

FAQ

How much does VIZIO's new STARZ and AMC+ bundle cost?

The new VIZIO bundle costs $13.99 per month, compared to $20.98 if subscribed separately.

What content is included in VIZIO's new streaming bundle?

The bundle includes access to STARZ and AMC+ libraries, featuring content like John Wick: Chapter 4, Mayfair Witches, Dark Winds, and additional content from Shudder, Sundance Now, and IFC Films Unlimited.

How can VIZIO users access the new STARZ and AMC+ bundle?

Users can access the bundle through the Apps menu in the left-hand navigation on their VIZIO TV by selecting the 'Bundles' tab and completing the subscription process.

What is the monthly savings for VIZIO users with the new streaming bundle?

VIZIO users save $7 per month with the bundle, as it costs $13.99 compared to $20.98 for separate subscriptions.