VIZIO Remixes the Karaoke Experience With MicMe

Rhea-AI Summary

VIZIO (NYSE: VZIO) announces MicMe, a new karaoke experience integrating with VIZIO Soundbars, featuring two wireless LED microphones. Priced at $349.99, the system will be available at major retailers including Walmart, Sam's Club, Best Buy, Amazon, and Target, with shipping starting end of November. The product includes a free MicMe Karaoke App powered by Stingray, offering access to over 85,000 songs. Features include six voice enhancements, nine mic ambient color options, up to eight hours of battery life, and Dolby Atmos and DTS:X technologies. The system includes a compact wireless subwoofer and maintains high-quality sound for regular TV audio use.

Positive

• Product diversification into karaoke entertainment segment
• Integration with existing VIZIO ecosystem enhances product value
• Wide retail distribution through major retailers
• Additional revenue stream through new hardware sales

Negative

• None.

Insights

Product Strategy Analyst

VIZIO's launch of MicMe represents a strategic move into the home entertainment accessories market, targeting a $349.99 price point. The product combines soundbar functionality with karaoke features, potentially opening new revenue streams beyond traditional TV sales. The integration with Stingray's 85,000-song catalog creates a recurring revenue opportunity through the app ecosystem. While innovative, the product enters a competitive market where similar solutions exist. The timing ahead of the holiday season is strategic, but success will heavily depend on consumer adoption and the effectiveness of VIZIO's distribution through major retailers like Walmart, Best Buy and Amazon. The product's dual functionality as both a premium soundbar and karaoke system could help justify its price point, though it's entering a discretionary spending category during uncertain economic conditions.

New karaoke experience allows users to turn their living room into center stage with the power of two wireless LED microphones

IRVINE, Calif.--(BUSINESS WIRE)-- VIZIO (NYSE: VZIO) is redefining the entertainment experience once again – this time transforming the living room into a sold-out arena with MicMe. A customizable karaoke experience that will demand an encore, MicMe continues VIZIO’s history of raising the bar for high-impact, immersive audio technology by inviting users to turn up the volume and take their soundbar experience to the next level. MicMe – which integrates additional technology optimized for karaoke into the VIZIO Soundbar and paired with two wireless microphones – will be available online at retailers including Walmart, Sam’s Club, Best Buy, Amazon and Target for $349.99, with devices beginning to ship at the end of November.

New karaoke experience allows users to turn their living room into center stage with the power of two wireless LED microphones (Photo: Business Wire)

“With the same excellence and innovation that customers have come to expect from VIZIO, MicMe reimagines the way users can experience karaoke, bringing together the entire family and friends through a new approach to entertainment,” said John Schindler, Vice President of Product Management at VIZIO. “We are excited to welcome MicMe to the VIZIO lineup and look forward to seeing users transform the way they host parties and spend time with their loved ones with this new entertainment experience.”

MicMe transitions from a powerful soundbar to a crowd-pleasing karaoke experience as soon as a microphone is picked up, seamlessly blending your voice with your favorite song. Users can fire up their favorite music or karaoke app directly from their Smart TV or stream via Bluetooth to begin their performance set. This includes the all-new MicMe Karaoke App – a free app powered by Stingray, which has access to over 85,000 karaoke songs on iOS and Android devices, available at the end of November.

Users can adjust select settings directly on the mic or control advanced settings in the VIZIO mobile app, which offers six voice enhancements and nine mic ambient color options. With up to eight hours of battery life on the wireless microphones, users can perform their favorite songs until they are content. Once the encore performance is complete, users can place the mics back on the charging dock and MicMe will continue to support TV audio, without any additional steps.

Not only does MicMe pack a powerful punch from an audio experience, the fresh, matte frost white finish with premium gray fabric enhances the design of the soundbar for a sleek new look. Paired with two wireless microphones and a compact wireless subwoofer, MicMe blends handsomely together to create harmony in any home decor setup. In addition to the modern design, the wireless satin-finish microphones feature colorful ambient light that changes according to each user’s voice levels – adding personality to any performance.

When not being utilized for entertaining karaoke performances, MicMe maintains the same level of cinema-inspired sound quality that consumers have grown to expect from VIZIO’s Soundbar lineup. With Dolby Atmos and DTS:X technologies bringing powerful bass and room-filling sound to MicMe, users can transform any living space into their own movie theater, or concert venue.

For more information on MicMe, please visit VIZIO.com.

About VIZIO

Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to connect with the right audience.

For more information, visit VIZIO.com and follow VIZIO on Facebook, Twitter, and Instagram.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241029582462/en/

Press Contact for VIZIO:

Press@vizio.com

Source: VIZIO Holding Corp

FAQ

When will VIZIO (VZIO) MicMe be available for purchase?

VIZIO MicMe will begin shipping at the end of November 2023 and will be available at retailers including Walmart, Sam's Club, Best Buy, Amazon, and Target.

How much does VIZIO (VZIO) MicMe cost?

The VIZIO MicMe karaoke system is priced at $349.99.

What features are included in VIZIO (VZIO) MicMe?

MicMe includes two wireless LED microphones with 8-hour battery life, six voice enhancements, nine mic ambient color options, Dolby Atmos and DTS:X technologies, and access to over 85,000 karaoke songs through the free MicMe Karaoke App.