The Metropolitan Museum of Art and Verizon launch interactive virtual art experience
The Met Unframed is a groundbreaking virtual experience launched by The Metropolitan Museum of Art and Verizon on January 12, 2021. This platform allows users to access immersive digital galleries and augmented reality (AR) versions of nearly 50 iconic artworks via Verizon's 5G Ultra Wideband. Available for free for five weeks, it features enhanced interactivity through games and AR technology. Max Hollein, the Museum's Director, emphasized the importance of connecting people with art, while Verizon's Andrew McKechnie highlighted the initiative's potential to democratize art access, fostering education and engagement.
- Launch of The Met Unframed enhances digital engagement with art.
- Partnership with Verizon utilizes 5G technology for an immersive experience.
- Free access for five weeks encourages broader participation.
- Interactive features promote education and engagement with the artworks.
- None.
The Met Unframed opens virtual doors to the Museum offering access to immersive digital galleries and augmented reality versions of iconic Met masterpieces
Select works of art come to life utilizing Verizon 5G Ultra Wideband
NEW YORK, Jan. 12, 2021 (GLOBE NEWSWIRE) -- The Metropolitan Museum of Art and Verizon today launched The Met Unframed, an immersive virtual art and gaming experience, with enhancements powered by Verizon 5G Ultra Wideband, that features more than a dozen one-of-a-kind digitally rendered galleries and nearly 50 works of art from across The Met's vast collection. At a time when access to one of the world’s greatest art collections is limited, The Met Unframed brings a creatively reimagined Met experience to people wherever they are.
TheMetUnframed.com invites online visitors to explore digital galleries and play games that unlock augmented reality (AR) versions of the art on view that can then be displayed virtually at home. The Met Unframed is accessible from any 4G or 5G smart device, and is available for free for a limited five-week run.
Within the experience, four of the AR works of art are enhanced with activations accessible to users on Verizon 5G Ultra Wideband. These users can watch the objects come alive in AR by utilizing high-speed responsiveness and ultra low lag.
Max Hollein, Director of The Metropolitan Museum of Art commented, “Our mission since The Met’s founding 150 years ago has been to connect people to art and ideas, and to one another — something we’ve found to be more powerful than ever over these last months of isolation and uncertainty. The Met Unframed brings the Museum to audiences wherever they are in an innovative viewing experience, in which users can virtually visit iconic spaces and engage with The Met’s masterpieces, learn more about the works in a playful way and through AR, and enjoy bringing the art into one’s own surroundings. The Met Unframed expands the ways in which we can understand, experience, and appreciate art.”
Andrew McKechnie, Chief Creative Officer, Verizon added, “The Met Unframed enhances digital inclusivity for an audience that may have never experienced art in such a personal way. We’re utilizing the power of technology and enhancements enabled by Verizon 5G, to provide extensive access, in-depth education, and opportunities for interactivity and sharing, for beloved works of art from one of the world’s most renowned museums.”
The custom-designed digital galleries were rendered exclusively for The Met Unframed and evoke or nearly replicate spaces from across the Museum. The virtual layout creatively arranges a sampling of galleries that display art from across millennia and from around the world, allowing the Museum—and the collection—to be experienced like never before.
Visitors to The Met Unframed are first welcomed into an intricately detailed rendering of the Museum’s iconic Great Hall, where Kent Monkman’s monumental diptych mistikôsiwak: Wooden Boat People (2019) hangs, and from there banners offer broad thematic concepts—Power, Home, Nature, and Journey—that visitors can take up while exploring the galleries.
Highlights from The Met's collection include works by the contemporary artists El Anatsui, Mark Bradford, Ibrahim El-Salahi, Sam Gilliam, and Carmen Herrera; all of The Met’s five paintings by American modernist Jacob Lawrence; and massive works like the Egyptian Wing's magnificent Temple of Dendur (completed by 10 B.C.) in the Egyptian wing and a stunning 14th century Chinese mural depicting the Buddha of Medicine. Visitor favorites also abound, like The Unicorn Rests in a Garden (1495-1505) from The Met Cloisters’ Unicorn Tapestries; Jackson Pollock's Autumn Rhythm (Number 30) (1950), Vincent Van Gogh’s Wheatfield with Cypresses (1889), Emanuel Leutze’s Washington Crossing the Delaware (1851), and Rembrandt van Rijn’s Self Portrait (1660); along with important works like Lee Krasner's Rising Green (1972), Standing Bear’s The Battle of Little Bighorn (ca. 1920), and Margareta Haverman’s Vase of Flowers (1716).
The Met Unframed was designed in partnership with multidisciplinary production company Unit9, and developed using the latest in web AR and emerging mobile technology combined with The Met's rich digital, educational, and curatorial teams providing rich content and expertise. The high-fidelity gallery and art renderings in this experience were modeled by 3D artists based on the Met’s extensive collection of images — many within its Open Access program — created by the Museum’s staff photographers and post-production team. Games in the experience—such as trivia questions, riddles, and a “Zoom and Spot” challenge—encourage close observation of the works of art and accompanying descriptions and content, while a game called “Analysis” uses The Met's infrared and XRF conservation documentation scans of paintings to give users a glimpse of underdrawings and other hidden details of well-known Met paintings that would go unseen in an in-person visit to the Museum.
About The Met
The Metropolitan Museum of Art was founded in 1870 by a group of American citizens—businessmen and financiers as well as leading artists and thinkers of the day—who wanted to create a museum to bring art and art education to the American people. Today, The Met displays tens of thousands of objects covering 5,000 years of art from around the world for everyone to experience and enjoy. The Museum lives in two iconic sites in New York City—The Met Fifth Avenueand The Met Cloisters. Millions of people also take part in The Met experience online. Since its founding, The Met has always aspired to be more than a treasury of rare and beautiful objects. Every day, art comes alive in the Museum's galleries and through its exhibitions and events, revealing both new ideas and unexpected connections across time and across cultures. metmuseum.org
About Verizon
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on June 30, 2000 and is celebrating its 20th year as one of the world’s leading providers of technology, communications, information and entertainment products and services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of
VERIZON’S ONLINE MEDIA CENTER: News releases, stories, media contacts and other resources are available at https://www.verizon.com/about/media-center. News releases are also available through an RSS feed. To subscribe, visit www.verizon.com/about/rss-feeds/.
Verizon Contact:
Katie Magnotta
katie.magnotta@verizon.com
The Met Contact:
Miki Spinazzi
Micol.Spinazzi@metmuseum.org
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