Laliga North America And Verizon Create First-Of-Its-Kind Gaming Platform
On May 5, 2021, LaLiga North America partnered with Verizon to launch the LaLiga All-Star Gaming Challenge, a unique gaming platform for amateur FIFA gamers. Running from May 1 to November 30, the program allows participants nationwide to engage with LaLiga players and influencers through gaming challenges and tutorials. Winners may earn a trip to Spain for an immersive LaLiga experience. This initiative aims to connect LaLiga fans across major U.S. cities, enhancing community engagement through gaming.
- Launch of an innovative gaming platform for amateur gamers to improve FIFA skills and engage with LaLiga players.
- Winners have the chance to win a trip to Spain, enhancing brand loyalty and community.
- Increased visibility for Verizon through exclusive customer experiences.
- None.
NEW YORK, May 5, 2021 /PRNewswire/ -- LaLiga North America and Verizon announced today that it will launch an always-on gaming platform for amateur gamers, featuring the EA Sports FIFA video game. The free online program called, LaLiga All-Star Gaming Challenge presented by Verizon, will be operated by Boom.TV and runs from May 1 through November 30. Verizon customers will receive exclusive plus-up experiences by joining the program.
The gaming program is a first-of-its-kind for amateur gamers of all levels to gain experience, meet their idols, and improve their FIFA skills. It will be hosted by Olympian and former Colombia Women's National Team Player Melissa Ortiz, media personality Mando Fresko, and FIFA streamer RatedHugo.
The program will be available for participants across the country with showcases in Chicago, Dallas, Houston, Los Angeles, Miami, New York, San Antonio, and San Diego. Each region will feature a team captain—either a LaLiga player, LaLiga Ambassador or gaming influencer—who will engage with participants through meet-and-greet and masterclass gaming tutorials. Participants will be assigned to compete in the nearest regions.
Former FC Barcelona and Altético Madrid player and LaLiga Ambassador Luis Garcia is the captain of the San Diego region, which begins its programming today. Other captains include FC Barcelona and U.S. Men's National Team player Sergiño Dest, and Mexico National Team players Diego Lainez (Real Betis) and Hector Herrera (Atlético Madrid). More captains will be announced in the coming weeks.
Winners will be selected through participation and engagement meaning players don't necessarily have to be the best to win. Eight participants will have the opportunity to win an all-expenses paid trip to Spain for an immersive gaming and LaLiga experience for them and a guest.
"LaLiga North America and Verizon are harnessing the power of gaming to build a community of fans from all over the country who share a common love of FIFA," said Patrick Lowe, Head of Partnerships for LaLiga North America. "From California to Texas, Florida and New York, LaLiga fans will be connected in new ways, all with the chance for the ultimate prize: a free trip to experience LaLiga with a friend in Spain."
About LaLiga North America
LaLiga North America is a joint venture between LaLiga and Relevent Sports Group, which serves as the exclusive representation of LaLiga in the U.S. and Canada for all business and development activities. The operation supports the league's growth in the region through consumer-related activities including content development, events and activations, marketing agreements, youth academies, development of youth soccer coaches, exhibition matches and plans to have an official LaLiga Santander match played in the U.S.
About Verizon
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on June 30, 2000 and is one of the world's leading providers of technology, communications, information and entertainment products and services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of
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SOURCE LaLiga North America
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