Magnite Strengthens Partnership with Samsung Ads to Power Programmatic Advertising on Samsung TV Plus in Southeast Asia
Magnite (MGNI) has expanded its partnership with Samsung Ads to enable programmatic advertising on Samsung TV Plus in Southeast Asia. The collaboration covers Singapore, the Philippines, and Thailand, where advertisers can now programmatically access premium video inventory on Samsung's free ad-supported streaming TV (FAST) service.
Samsung TV Plus, available on millions of Samsung Smart TVs across these countries, offers free access to live TV channels including entertainment, news, and movies. The service features popular content like MythBusters, Survivor, and Deal or No Deal, with more global and local channels planned for early 2025.
This expansion represents a significant market opportunity, leveraging the growing Smart TV adoption and increased consumption of ad-supported streaming content in Southeast Asia. According to Samsung Ads, seven in ten TV viewers already watch ad-supported streaming content in the region.
Magnite (MGNI) ha ampliato la sua partnership con Samsung Ads per abilitare la pubblicità programmatica su Samsung TV Plus nel Sudest asiatico. La collaborazione copre Singapore, le Filippine e la Thailandia, dove gli inserzionisti possono ora accedere programmaticamente a inventory video premium sul servizio di streaming TV gratuito supportato da pubblicità (FAST) di Samsung.
Samsung TV Plus, disponibile su milioni di Smart TV Samsung in questi paesi, offre accesso gratuito a canali TV in diretta, inclusi intrattenimento, notizie e film. Il servizio presenta contenuti popolari come MythBusters, Survivor e Deal or No Deal, con l'aggiunta di ulteriori canali globali e locali prevista per inizio 2025.
Questa espansione rappresenta un'opportunità di mercato significativa, sfruttando la crescente adozione delle Smart TV e l'aumento del consumo di contenuti in streaming supportati da pubblicità nel Sudest asiatico. Secondo Samsung Ads, sette persone su dieci che guardano la TV nella regione già fruiscono di contenuti in streaming supportati da pubblicità.
Magnite (MGNI) ha expandido su colaboración con Samsung Ads para habilitar la publicidad programática en Samsung TV Plus en el Sudeste Asiático. La colaboración abarca Singapur, Filipinas y Tailandia, donde los anunciantes ahora pueden acceder programáticamente a inventario de video premium en el servicio de streaming de TV gratuito con publicidad (FAST) de Samsung.
Samsung TV Plus, disponible en millones de Smart TVs de Samsung en estos países, ofrece acceso gratuito a canales de TV en vivo, incluyendo entretenimiento, noticias y películas. El servicio presenta contenido popular como MythBusters, Survivor y Deal or No Deal, con más canales globales y locales planeados para principios de 2025.
Esta expansión representa una oportunidad de mercado significativa, aprovechando la creciente adopción de las Smart TVs y el aumento del consumo de contenido de streaming soportado por publicidad en el Sudeste Asiático. Según Samsung Ads, siete de cada diez televidentes ya ven contenido de streaming soportado por publicidad en la región.
Magnite (MGNI)는 동남아시아의 Samsung TV Plus에서 프로그래매틱 광고를 가능하게 하기 위해 Samsung Ads와의 파트너십을 확대했습니다. 이 협업은 싱가포르, 필리핀 및 태국을 포함하며, 광고주들은 이제 삼성의 무료 광고 지원 스트리밍 TV(FAST) 서비스에서 프리미엄 비디오 인벤토리에 프로그래매틱으로 접근할 수 있습니다.
Samsung TV Plus는 이들 국가의 수많은 삼성 스마트 TV에서 이용 가능하며, 엔터테인먼트, 뉴스 및 영화와 같은 생방송 채널에 무료로 접근할 수 있습니다. 이 서비스는 MythBusters, Survivor 및 Deal or No Deal과 같은 인기 콘텐츠를 제공하며, 2025년 초에는 더 많은 글로벌 및 로컬 채널의 추가가 예정되어 있습니다.
이 확장은 스마트 TV 채택이 증가하고 광고 지원 스트리밍 콘텐츠 소비가 늘어나는 동남아시아에서 중요한 시장 기회를 나타냅니다. Samsung Ads에 따르면, 해당 지역의 TV 시청자 중 10명 중 7명이 이미 광고 지원 스트리밍 콘텐츠를 시청하고 있습니다.
Magnite (MGNI) a élargi son partenariat avec Samsung Ads pour permettre la publicité programmatique sur Samsung TV Plus en Asie du Sud-Est. La collaboration couvre Singapour, les Philippines et la Thaïlande, où les annonceurs peuvent désormais accéder de manière programmatique à un inventaire vidéo premium sur le service de streaming TV gratuit soutenu par la publicité (FAST) de Samsung.
Samsung TV Plus, disponible sur des millions de Smart TVs Samsung dans ces pays, offre un accès gratuit à des chaînes de télévision en direct, y compris des divertissements, des actualités et des films. Le service propose des contenus populaires tels que MythBusters, Survivor et Deal or No Deal, avec davantage de chaînes locales et globales prévues pour début 2025.
Cette expansion représente une opportunité de marché significative, tirant parti de l'adoption croissante des Smart TVs et de l'augmentation de la consommation de contenus en streaming soutenus par la publicité en Asie du Sud-Est. Selon Samsung Ads, sept téléviseurs sur dix dans la région regardent déjà des contenus en streaming soutenus par la publicité.
Magnite (MGNI) hat seine Partnerschaft mit Samsung Ads erweitert, um programmatic Advertising auf Samsung TV Plus in Südostasien zu ermöglichen. Die Zusammenarbeit umfasst Singapur, die Philippinen und Thailand, wo Werbetreibende nun programmatisch auf Premium-Videoinventar im kostenlosen, von Werbung unterstützten Streaming-TV-Service (FAST) von Samsung zugreifen können.
Samsung TV Plus, das auf Millionen von Samsung Smart TVs in diesen Ländern verfügbar ist, bietet kostenlosen Zugang zu Live-TV-Kanälen, darunter Unterhaltung, Nachrichten und Filme. Der Service bietet beliebte Inhalte wie MythBusters, Survivor und Deal or No Deal, mit weiteren globalen und lokalen Kanälen, die für Anfang 2025 geplant sind.
Diese Expansion stellt eine bedeutende Marktmöglichkeit dar, indem die wachsende Akzeptanz von Smart TVs und der steigende Konsum von werbeunterstützten Streaming-Inhalten in Südostasien genutzt wird. Laut Samsung Ads schauen sieben von zehn Fernsehzuschauern in der Region bereits Inhalte, die durch Werbung unterstützt werden.
- Expansion into three new Southeast Asian markets increases Magnite's market reach
- Partnership with Samsung, the #1 TV manufacturer globally, strengthens market position
- Access to millions of Samsung Smart TV users across the region
- Growth opportunity in ad-supported streaming content with 70% of TV viewers already watching such content
- None.
Insights
This partnership marks a strategic expansion into Southeast Asia's rapidly growing CTV market. The deal enables Magnite to tap into Samsung's substantial Smart TV market share in key Southeast Asian countries, providing advertisers with programmatic access to premium FAST (Free Ad-Supported Television) inventory. The timing is particularly opportune as 70% of TV viewers in the region already consume ad-supported streaming content.
The partnership's value proposition lies in its ability to offer advertisers programmatic access to high-quality, brand-safe inventory on Samsung TV Plus, which operates on a massive installed base of Samsung Smart TVs. This creates a significant revenue opportunity for Magnite as the exclusive programmatic partner, especially considering the region's accelerating shift toward CTV consumption. The expansion into Singapore, Philippines and Thailand represents access to markets with a combined population exceeding 190 million, providing substantial scaling potential for Magnite's ad tech infrastructure.
Think of this as setting up a premium digital billboard network in prime locations - but instead of physical billboards, it's premium ad space on millions of Smart TVs in affluent Southeast Asian households. For investors, this translates to potential revenue growth through increased programmatic transaction volumes and market share expansion in one of the world's fastest-growing digital advertising regions.
The Southeast Asian CTV market presents a compelling growth opportunity, driven by three key factors: rising disposable incomes, increasing Smart TV penetration and growing acceptance of ad-supported streaming models. Samsung's dominant position in the regional Smart TV market, combined with Magnite's programmatic expertise, creates a powerful synergy for capturing this market opportunity.
The strategic significance of this deal is amplified by current market dynamics: FAST services are experiencing rapid adoption in Southeast Asia, particularly among younger, digital-native consumers. The partnership's ability to offer programmatic access to premium content like MythBusters and Survivor through Samsung TV Plus positions Magnite advantageously in this high-growth market segment.
For context, imagine a massive wave of consumers transitioning from traditional TV to streaming - this partnership essentially positions Magnite as a key toll collector on this new digital highway. The company's first-mover advantage in these markets could establish strong barriers to entry and create sustainable competitive advantages in the regional CTV advertising ecosystem.
Advertisers can now buy Samsung TV Plus inventory programmatically in Singapore, the Philippines, and Thailand through Magnite
SINGAPORE, Jan. 15, 2025 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the largest independent sell side advertising company, announced it has strengthened its partnership with Samsung Ads to power programmatic advertising on Samsung TV Plus inventory in Singapore, the Philippines and Thailand for the first time. Advertisers now have programmatic access to premium video inventory on Samsung’s free ad-supported streaming TV (FAST) service, Samsung TV Plus, which went live across the Southeast Asia region late last year.
Samsung TV Plus is now available on millions of Samsung Smart TVs across Singapore, the Philippines, and Thailand. The built-in streaming service delivers free, instant access to a wide range of live TV channels spanning entertainment, news, movies and more. Fan-favourites including MythBusters, Survivor, Deal or No Deal and Red Bull TV are just a few of the first channels to arrive on the new platform, with more global and local channels launching in early 2025. Through this new partnership, advertisers will be able to programmatically access Samsung TV Plus’ premium, and growing, in-stream inventory for the first time.
Gavin Buxton, Managing Director, Asia at Magnite, said: “The powerful combination of Smart TV adoption and increased consumption of ad-supported streaming content in Southeast Asia represents a significant market opportunity. Samsung is uniquely positioned to capitalise upon this transformation, and we are excited to expand our relationship with them. We look forward to working with Samsung to drive results as they leverage our leading streaming technology to help streamline programmatic activation of premium inventory on Samsung TV Plus.”
Alex Spurzem, Managing Director, Samsung Ads Southeast Asia and Oceania (SEAO), added: “Launching our FAST service, as well as native and in-stream ads, in just 12 months reflects the huge opportunity we see in the region. Seven in ten TV viewers already watch ad-supported streaming content and our FAST service gives advertisers a new way to reach this audience. As we scale Samsung TV Plus, Magnite will play a pivotal role by making it programmatically available to brands and agencies across multiple Southeast Asia countries.”
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About Samsung Ads
Samsung Ads delivers Advanced TV advertising at scale on the world’s smartest connected audience platform. Our smart TV advertising solutions are built on a unique source of TV data from millions of Smart TVs across several countries in Southeast Asia. Samsung Ads provides the holistic view advertisers need, connecting linear, OTT, and gaming to help brands see the total advanced TV picture. Brands turn to our managed service and programmatic offerings to achieve incremental reach, complement linear TV campaigns, manage frequency, find difficult-to-reach audiences and most importantly, measure outcomes. Launched in the US in 2015, Samsung Ads now operates in North and Latin America, Europe, South Korea, ANZ, South East Asia and India. Samsung Ads is a division of Samsung Electronics which is the #1 TV manufacturer globally.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
Media Contact:
Megan Hughes
mhughes@magnite.com
FAQ
What markets does Magnite's (MGNI) Samsung TV Plus partnership cover in Southeast Asia?
When will Magnite (MGNI) launch additional channels on Samsung TV Plus in Southeast Asia?
What content is available through Magnite's (MGNI) Samsung TV Plus partnership?
What percentage of TV viewers in Southeast Asia watch ad-supported streaming content according to the MGNI announcement?
How can advertisers access Samsung TV Plus inventory through Magnite (MGNI)?
