Samsung Ads and Magnite Deepen Partnership to Enhance Audience Addressability in Streaming TV
Magnite (NASDAQ: MGNI) has expanded its global partnership with Samsung Ads, following double-digit percentage gross revenue growth on the Magnite Streaming SSP from 2023 to 2024. Samsung Ads will now utilize Magnite Access to enhance audience addressability in streaming and manage behavioral audience data across Magnite platforms.
Samsung Ads has established itself as the largest single source of TV data in the US market with user consent. Their streaming service, Samsung TV Plus, boasts 88 million monthly active users and has recently expanded to Singapore, the Philippines, and Thailand, with Magnite facilitating programmatic access to inventory in these regions.
The collaboration has already yielded improvements in genre targeting for contextual advertising, enhanced forecasting capabilities, and reduced timeouts for Samsung TV Plus. The partnership aims to increase targeted impressions and drive higher CPMs and revenue through Magnite's exchanges.
Magnite (NASDAQ: MGNI) ha ampliato la sua partnership globale con Samsung Ads, dopo una crescita a doppia cifra del fatturato lordo sulla Magnite Streaming SSP dal 2023 al 2024. Samsung Ads utilizzerà ora Magnite Access per migliorare la capacità di indirizzamento del pubblico nello streaming e gestire i dati comportamentali del pubblico su tutte le piattaforme Magnite.
Samsung Ads si è affermata come la più grande fonte unica di dati TV nel mercato statunitense con il consenso degli utenti. Il loro servizio di streaming, Samsung TV Plus, vanta 88 milioni di utenti attivi mensili ed è recentemente espanso a Singapore, Filippine e Thailandia, con Magnite che facilita l'accesso programmatico all'inventario in queste regioni.
La collaborazione ha già portato a miglioramenti nel targeting per genere nella pubblicità contestuale, capacità di previsione potenziate e riduzione dei timeout per Samsung TV Plus. L'obiettivo della partnership è aumentare le impressioni mirate e generare CPM più elevati e maggiori entrate attraverso gli scambi di Magnite.
Magnite (NASDAQ: MGNI) ha ampliado su asociación global con Samsung Ads, tras un crecimiento de dos dígitos en los ingresos brutos de Magnite Streaming SSP desde 2023 hasta 2024. Samsung Ads ahora utilizará Magnite Access para mejorar la capacidad de direccionamiento de audiencia en streaming y gestionar los datos de audiencia conductual en las plataformas de Magnite.
Samsung Ads se ha establecido como la fuente única de datos de TV más grande en el mercado estadounidense con el consentimiento del usuario. Su servicio de streaming, Samsung TV Plus, cuenta con 88 millones de usuarios activos mensuales y se ha expandido recientemente a Singapur, Filipinas y Tailandia, con Magnite facilitando el acceso programático al inventario en estas regiones.
La colaboración ya ha dado lugar a mejoras en la segmentación por género para la publicidad contextual, capacidades de previsión mejoradas y reducción de tiempos de espera para Samsung TV Plus. La asociación tiene como objetivo aumentar las impresiones dirigidas y generar CPM más altos y mayores ingresos a través de los intercambios de Magnite.
Magnite (NASDAQ: MGNI)는 2023년부터 2024년까지 Magnite Streaming SSP의 총 수익이 두 자릿수 성장률을 기록한 후 Samsung Ads와의 글로벌 파트너십을 확장했습니다. Samsung Ads는 이제 Magnite Access를 활용하여 스트리밍에서의 청중 주소 지정 능력을 향상하고 Magnite 플랫폼 전반에 걸쳐 행동 청중 데이터를 관리할 것입니다.
Samsung Ads는 사용자 동의를 바탕으로 미국 시장에서 가장 큰 단일 TV 데이터 출처로 자리 잡았습니다. 그들의 스트리밍 서비스인 Samsung TV Plus는 매월 8,800만 명의 활성 사용자를 보유하고 있으며 최근 싱가포르, 필리핀, 태국으로 확장되었으며, Magnite는 이러한 지역에서 프로그램 방식으로 인벤토리에 대한 접근을 용이하게 하고 있습니다.
이번 협업은 이미 맥락 광고를 위한 장르 타겟팅 개선, 예측 능력 향상, Samsung TV Plus의 타임아웃 감소 등의 성과를 거두었습니다. 파트너십의 목표는 타겟팅된 인상 수를 늘리고 Magnite의 거래소를 통해 더 높은 CPM과 수익을 창출하는 것입니다.
Magnite (NASDAQ: MGNI) a élargi son partenariat mondial avec Samsung Ads, suite à une croissance à deux chiffres du chiffre d'affaires brut de la Magnite Streaming SSP entre 2023 et 2024. Samsung Ads utilisera désormais Magnite Access pour améliorer l'adressabilité de l'audience en streaming et gérer les données comportementales de l'audience sur les plateformes Magnite.
Samsung Ads s'est établie comme la plus grande source unique de données TV sur le marché américain avec le consentement des utilisateurs. Son service de streaming, Samsung TV Plus, compte 88 millions d'utilisateurs actifs mensuels et s'est récemment étendu à Singapour, aux Philippines et en Thaïlande, Magnite facilitant l'accès programmatique à l'inventaire dans ces régions.
La collaboration a déjà permis d'améliorer le ciblage par genre pour la publicité contextuelle, d'améliorer les capacités de prévision et de réduire les délais d'attente pour Samsung TV Plus. L'objectif du partenariat est d'augmenter les impressions ciblées et de générer des CPM plus élevés et des revenus accrus via les échanges de Magnite.
Magnite (NASDAQ: MGNI) hat seine globale Partnerschaft mit Samsung Ads erweitert, nachdem das Bruttoeinkommen der Magnite Streaming SSP von 2023 bis 2024 um zweistellige Prozentzahlen gewachsen ist. Samsung Ads wird nun Magnite Access nutzen, um die Adressierbarkeit des Publikums im Streaming zu verbessern und Verhaltensdaten des Publikums über die Magnite-Plattformen zu verwalten.
Samsung Ads hat sich als die größte einzelne Quelle für TV-Daten auf dem US-Markt mit Zustimmung der Nutzer etabliert. Ihr Streaming-Dienst, Samsung TV Plus, hat 88 Millionen monatlich aktive Nutzer und hat sich kürzlich auf Singapur, die Philippinen und Thailand ausgeweitet, wobei Magnite den programmatischen Zugang zu Beständen in diesen Regionen erleichtert.
Die Zusammenarbeit hat bereits Verbesserungen im Genre-Targeting für kontextuelle Werbung, verbesserte Prognosefähigkeiten und reduzierte Timeouts für Samsung TV Plus gebracht. Das Ziel der Partnerschaft ist es, die gezielten Impressionen zu erhöhen und höhere CPMs und Einnahmen über die Exchanges von Magnite zu erzielen.
- Double-digit percentage revenue growth achieved on Magnite's SSP (2023-2024)
- Expansion into new Asian markets (Singapore, Philippines, Thailand)
- Large user base of 88 million monthly active users on Samsung TV Plus
- Enhanced monetization capabilities through Magnite Access implementation
- None.
Insights
This expanded partnership between Magnite and Samsung Ads represents a significant strategic advancement in the connected TV advertising ecosystem. The implementation of Magnite Access for Samsung Ads is particularly noteworthy as it addresses a critical challenge in streaming TV - audience addressability at scale.
Samsung's position as the largest single source of TV data in the US market provides Magnite with exceptional inventory quality. With 88 million monthly active users on Samsung TV Plus, this partnership gives Magnite access to one of the largest FAST/AVOD platforms globally. The double-digit percentage revenue growth already demonstrated validates the technical integration's effectiveness.
The expanded collaboration includes several technical improvements that solve key CTV advertising challenges: improved genre targeting for contextual advertising (crucial as cookies deprecate), enhanced forecasting capabilities (addressing inventory predictability issues), and reduced timeouts (improving technical performance). These improvements directly address efficiency gaps that have historically hindered CTV advertising.
Samsung's expansion into Singapore, Philippines, and Thailand is particularly strategic as these markets represent high-growth potential for FAST services with less entrenched competition than established markets. By securing programmatic access to this inventory, Magnite positions itself at the forefront of CTV monetization in emerging Asian markets where digital video consumption is accelerating rapidly.
This partnership expansion demonstrates Magnite's ability to deepen relationships with premium clients while expanding its product footprint. The double-digit percentage gross revenue growth from 2023-2024 on Magnite's SSP indicates the partnership is already delivering meaningful financial results.
The integration of Magnite Access into Samsung's strategy represents successful product expansion and upselling. This is crucial for Magnite's growth strategy as it moves beyond basic SSP functionality into higher-value data enablement services that typically command premium pricing.
Samsung TV Plus's 88 million monthly active users represents significant scale, creating a substantial monetization opportunity. The expansion into three new Asian markets opens additional revenue streams in high-growth regions where digital advertising spending is accelerating.
The enhanced capabilities in contextual advertising position Magnite favorably amid privacy changes affecting targeted advertising. By enabling Samsung to increase targeted impressions and drive higher CPMs, Magnite directly contributes to revenue growth for both parties while strengthening its competitive moat.
This partnership reinforces Magnite's position as the infrastructure layer for major streaming platforms. By powering monetization for one of the world's largest TV manufacturers, Magnite secures its place in the rapidly growing FAST/AVOD ecosystem, which continues to gain market share from traditional TV. The technical improvements cited suggest tangible ROI for Samsung, increasing the likelihood of continued partnership expansion.
Global TV OEM leader will leverage Magnite Access to monetize and activate data
NEW YORK, April 09, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced an expanded global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. From 2023 to 2024, Samsung Ads saw double-digit percentage gross revenue growth on the Magnite Streaming SSP as a result of their successful collaboration.
To bolster audience addressability in streaming, Samsung Ads will leverage the Magnite Access product to better manage behavioral audience data across Magnite platforms. Magnite Access helps media owners like Samsung Ads increase the volume of targeted impressions in Magnite's exchanges and drive higher CPMs and revenue.
The partnership expansion follows closely on the heels of Samsung’s continued success in the US and globally. Samsung Ads has cultivated the largest single source of TV data in the US market attained with user consent. Samsung TV Plus, Samsung’s free ad-supported TV (FAST) and on-demand (AVOD) service, has 88 million monthly active users and recently launched in Singapore, the Philippines, and Thailand, with Magnite facilitating programmatic access to this inventory for the first time in the region.
“Alongside the rapid growth of our ads business, Magnite has been an instrumental partner helping us build custom technology to improve our programmatic monetization,” said Joe Melaragno, Head of Channel Sales at Samsung Ads. “Our collaboration with Magnite has led to a number of breakthroughs including simplified genre targeting to support contextual advertising, improved forecasting capabilities, and a significant reduction in timeouts to complement our rapid viewership growth on Samsung TV Plus. We’re very excited to see how Magnite Storefront within the Magnite Access suite can bring additional value to our data capabilities and further empower our sales team to deliver best-in-class solutions for advertisers.”
“As ad-supported streaming continues to rise in popularity, Samsung Ads is at the forefront of delivering best-in-class experiences to viewers worldwide,” said Ryan Kenney, SVP, Streaming Platform at Magnite. “We’re pleased to continue our collaboration with Samsung Ads to bring high-quality streaming TV advertising to more programmatic buyers and to make audience-based buying more prevalent and effective in this environment.”
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About Samsung Ads
Samsung Ads puts the power of the world’s #1 Smart TV and mobile device brand to work for businesses of all shapes and sizes. With unrivaled reach across hundreds of millions of smart devices, Samsung Ads unlocks audiences at scale, helping advertisers break through to valuable opted-in consumers in the moments that matter most. Samsung Ads offers innovative ad formats in brand-safe ad environments with full-funnel performance solutions that drive measurable outcomes –from awareness, to consideration, to conversion.
Today, Samsung Ads serves over 25 countries around the globe, bringing brands new ways to engage their audience across Samsung’s portfolio of premium entertainment services, including Samsung TV Plus –the #1 FAST service on hundreds of millions of TVs globally, Samsung Gaming Hub, Samsung Galaxy mobile apps, and beyond.
Media Contact:
Charlstie Veith
cveith@magnite.com
Investor Contact:
Nick Kormeluk
nkormeluk@magnite.com
FAQ
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