Western Union Media Network Taps Magnite to Expand Advertising Capabilities
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, has announced a strategic partnership with Western Union to enhance their new Media Network business. The collaboration enables Western Union to both purchase media as an advertiser and monetize its owned media properties.
Western Union Media Network becomes the first commerce media company to utilize Magnite's ClearLine solution, which enables direct purchasing of premium streaming inventory from publishers. Magnite's reach extends to 92 million CTV households in the US, covering 90% of ad-supported CTV households.
Through this partnership, Western Union Media Network will monetize its owned media properties across web, mobile, and in-app platforms, reaching over 15 million US customers. The collaboration includes a supply-path optimization (SPO) agreement and utilizes Magnite's Curator Marketplaces for self-serve audience extension, allowing advertisers to leverage anonymized transaction data for precise targeting.
Magnite (NASDAQ: MGNI), la più grande società indipendente di pubblicità sell-side, ha annunciato una partnership strategica con Western Union per potenziare il loro nuovo business Media Network. Questa collaborazione permette a Western Union di acquistare media come inserzionista e monetizzare le proprie proprietà media.
Western Union Media Network diventa la prima società di commerce media a utilizzare la soluzione ClearLine di Magnite, che consente l'acquisto diretto di inventory premium streaming dai publisher. La copertura di Magnite raggiunge 92 milioni di famiglie CTV negli Stati Uniti, coprendo il 90% delle famiglie CTV supportate da pubblicità.
Grazie a questa partnership, Western Union Media Network monetizzerà le proprie proprietà media su web, mobile e app, raggiungendo oltre 15 milioni di clienti negli USA. La collaborazione include un accordo di ottimizzazione del percorso di fornitura (SPO) e sfrutta i Curator Marketplaces di Magnite per l’estensione del pubblico self-service, permettendo agli inserzionisti di utilizzare dati anonimi sulle transazioni per un targeting preciso.
Magnite (NASDAQ: MGNI), la mayor empresa independiente de publicidad sell-side, ha anunciado una alianza estratégica con Western Union para potenciar su nuevo negocio Media Network. Esta colaboración permite a Western Union tanto comprar medios como anunciante como monetizar sus propiedades de medios propias.
Western Union Media Network se convierte en la primera empresa de commerce media en utilizar la solución ClearLine de Magnite, que facilita la compra directa de inventario premium de streaming de los editores. El alcance de Magnite llega a 92 millones de hogares CTV en EE. UU., cubriendo el 90% de los hogares CTV con publicidad.
A través de esta asociación, Western Union Media Network monetizará sus propiedades de medios en web, móvil y aplicaciones, alcanzando a más de 15 millones de clientes en EE. UU. La colaboración incluye un acuerdo de optimización del camino de suministro (SPO) y utiliza los Curator Marketplaces de Magnite para la extensión de audiencia self-service, permitiendo a los anunciantes aprovechar datos anónimos de transacciones para un targeting preciso.
Magnite (NASDAQ: MGNI)는 최대 독립 셀사이드 광고 회사로서, Western Union과 전략적 파트너십을 체결하여 새로운 미디어 네트워크 사업을 강화한다고 발표했습니다. 이번 협업을 통해 Western Union은 광고주로서 미디어를 구매하고 자체 미디어 자산을 수익화할 수 있게 되었습니다.
Western Union Media Network는 Magnite의 ClearLine 솔루션을 활용하는 최초의 커머스 미디어 회사가 되었으며, 이를 통해 퍼블리셔로부터 프리미엄 스트리밍 인벤토리를 직접 구매할 수 있습니다. Magnite의 도달 범위는 미국 내 9,200만 가구의 CTV를 포함하며, 광고 지원 CTV 가구의 90%를 커버합니다.
이 파트너십을 통해 Western Union Media Network는 웹, 모바일, 인앱 플랫폼에서 자체 미디어 자산을 수익화하며, 미국 내 1,500만 명 이상의 고객에게 도달할 예정입니다. 협업에는 공급 경로 최적화(SPO) 계약이 포함되며, Magnite의 Curator Marketplaces를 활용한 셀프 서비스 오디언스 확장 기능을 통해 광고주가 익명화된 거래 데이터를 활용해 정밀 타겟팅을 할 수 있습니다.
Magnite (NASDAQ : MGNI), la plus grande société indépendante de publicité sell-side, a annoncé un partenariat stratégique avec Western Union pour renforcer leur nouvelle activité Media Network. Cette collaboration permet à Western Union d’acheter des médias en tant qu’annonceur et de monétiser ses propres propriétés médias.
Western Union Media Network devient la première entreprise de commerce média à utiliser la solution ClearLine de Magnite, qui permet l’achat direct d’inventaire premium en streaming auprès des éditeurs. La portée de Magnite s’étend à 92 millions de foyers CTV aux États-Unis, couvrant 90 % des foyers CTV financés par la publicité.
Grâce à ce partenariat, Western Union Media Network monétisera ses propriétés médias sur le web, le mobile et les applications, atteignant plus de 15 millions de clients américains. La collaboration inclut un accord d’optimisation du chemin d’approvisionnement (SPO) et utilise les Curator Marketplaces de Magnite pour l’extension d’audience en libre-service, permettant aux annonceurs d’exploiter des données de transaction anonymisées pour un ciblage précis.
Magnite (NASDAQ: MGNI), das größte unabhängige Sell-Side-Werbeunternehmen, hat eine strategische Partnerschaft mit Western Union angekündigt, um ihr neues Media Network-Geschäft zu stärken. Die Zusammenarbeit ermöglicht es Western Union, als Werbetreibender Medien zu kaufen und gleichzeitig eigene Medienbestände zu monetarisieren.
Western Union Media Network wird das erste Commerce-Media-Unternehmen, das die ClearLine-Lösung von Magnite nutzt, welche den direkten Einkauf von Premium-Streaming-Inventar von Publishern ermöglicht. Magnites Reichweite erstreckt sich auf 92 Millionen CTV-Haushalte in den USA und deckt 90 % der werbefinanzierten CTV-Haushalte ab.
Durch diese Partnerschaft wird Western Union Media Network seine eigenen Medienbestände über Web-, Mobil- und In-App-Plattformen monetarisieren und dabei über 15 Millionen US-Kunden erreichen. Die Zusammenarbeit beinhaltet eine Supply-Path-Optimierung (SPO) und nutzt Magnites Curator Marketplaces für die Self-Service-Zielgruppenerweiterung, wodurch Werbetreibende anonymisierte Transaktionsdaten für präzises Targeting einsetzen können.
- Expansion into new market segment with major financial services partner Western Union
- Access to 15 million US customers through Western Union's media properties
- Strategic positioning in commerce media space with first ClearLine implementation
- Strengthened market presence with 92 million CTV household reach (90% of US ad-supported CTV)
- None.
Insights
Magnite's deal with Western Union represents a strategic expansion of their client portfolio into financial services, demonstrating the versatility of their advertising technology platform. This partnership validates Magnite's dominant position in the connected TV space, where they reach
The partnership has multiple revenue angles: 1) enabling Western Union to purchase premium streaming inventory directly through ClearLine, 2) monetizing Western Union's owned media properties across web and mobile platforms with 15 million US customers, and 3) facilitating audience extension through Curator Marketplaces. The supply-path optimization agreement further cements a long-term business relationship.
While financial terms weren't disclosed, this deal positions Magnite to capture additional revenue from both the buy and sell sides of Western Union's advertising operations. As the largest independent sell-side ad platform, Magnite continues to demonstrate its ability to win significant clients and expand its technological footprint across the digital advertising ecosystem. The partnership highlights Magnite's unique value proposition in providing end-to-end advertising solutions that connect premium publishers with advertisers seeking quality inventory and data-driven targeting capabilities.
This partnership showcases Magnite's technical versatility as they're supporting Western Union on both sides of the advertising equation - as a buyer and seller of media. The implementation of ClearLine for Western Union is particularly significant as it marks the first commerce media company to leverage this solution, which allows direct purchasing of premium streaming inventory from publishers while maximizing working media budgets.
The technology stack deployment spans multiple environments - web, mobile, and in-app - enabling Western Union to monetize diverse touchpoints including westernunion.com and mobile applications. Most valuable is how Magnite is enabling Western Union to activate their first-party transaction data against Magnite's inventory, creating a compelling offering for advertisers seeking multicultural audiences.
The supply-path optimization agreement further streamlines Western Union's access to premium inventory across channels. This comprehensive partnership demonstrates Magnite's ability to provide technology solutions that address the entire advertising value chain, from inventory access to audience targeting and monetization. By bringing buyers and sellers closer together and helping commerce media brands integrate into the advertising landscape, Magnite is strengthening its position as an essential infrastructure provider in the programmatic ecosystem.
NEW YORK, April 16, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced an agreement with Western Union to support growth of the financial services company’s new Media Network business. In doing so, Magnite will provide Western Union with technology to buy media as an advertiser and monetize its owned media.
To further increase direct access to streaming inventory, Western Union Media Network is the first commerce media company to leverage Magnite’s ClearLine solution. ClearLine puts clients in control of the ad buying process by allowing them to purchase premium streaming inventory directly from publishers, maximizing Western Union’s working media budget. Magnite reaches 92 million CTV households in the US, accounting for 9 out of 10 ad-supported CTV households in the country.
Magnite enables advertisers to tap into Western Union Media Network’s owned media properties and first-party insights. With Magnite’s technology, Western Union Media Network is monetizing its owned media properties spanning web, mobile, and in-app environments, including westernunion.com and its iOS and Android applications, which reach over 15 million US customers.
Using Magnite's Curator Marketplaces for self-serve audience extension, Western Union Media Network is providing its customers access to a multicultural audience leveraging anonymized transaction data against Magnite inventory. As a result, advertisers and agencies can access Western Union's unique data and Magnite’s premium inventory, benefiting from precise targeting and streamlined programmatic workflows.
Additionally, Western Union and Magnite have signed a supply-path optimization (SPO) agreement to streamline Western Union's access to curated, premium omnichannel inventory.
“Magnite’s expansive technology and service offerings make them a versatile partner that can help address our desire to grow our business,” said Chris Hammer, Senior Vice President, Western Union. “We are excited to see this collaboration continue to grow as we scale our Media Network business.”
“We’re proud to support Western Union Media Network’s entry into advertising by helping them activate efficiently on all fronts,” said Stephanie Reustle, Head of Commerce Media at Magnite. “It’s great to see the advanced technology we’ve built for publishers and advertisers providing value to clients in new fields. We’ve seen the firsthand benefits of bringing sellers and buyers closer together and helping commerce media brands integrate into the landscape will bring additional advantages for all.”
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About Western Union
The Western Union Company (NYSE: WU) is committed to helping people around the world who aspire to build financial futures for themselves, their loved ones, and their communities. Our leading cross-border, cross-currency money movement, payments, and digital financial services empower consumers, businesses, financial institutions, and governments—across more than 200 countries and territories and over 130 currencies—to connect with billions of bank accounts, millions of digital wallets and cards, and a global footprint of hundreds of thousands of retail locations. Our goal is to offer accessible financial services that help people and communities prosper. For more information, visit www.westernunion.com.
Media Contact:
Kar Yi Lim
klim@magnite.com
Investor Relations Contact:
Nick Kormeluk
nkormeluk@magnite.com
949-500-0003
FAQ
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