Magnite’s CTV Supply Leadership Is Unmatched With 99% Market Coverage, Shows Latest Jounce Report
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, has achieved dominant market position with 99% CTV supply coverage and 96% omnichannel supply coverage, according to the latest Jounce Supply Benchmarking Report. This represents a 24% lead over the next competitor.
The company maintains direct relationships with major media owners including Disney, Netflix, Roku, and Warner Bros. Discovery, with preferred integrations covering 90% of its CTV supply partners. Magnite's key offerings include:
- SpringServe: Built-for-streaming TV ad server
- Magnite Access: Suite of omnichannel audience products
- ClearLine: Self-service solution for premium video inventory access
- Innovative technologies including Live Stream Acceleration and AI-driven wrapper automation
Magnite (NASDAQ: MGNI), la più grande azienda indipendente di pubblicità sell-side, ha raggiunto una posizione di mercato dominante con una copertura del 99% dell'offerta CTV e una copertura del 96% dell'offerta omnichannel, secondo l'ultimo Jounce Supply Benchmarking Report. Questo rappresenta un vantaggio del 24% rispetto al prossimo concorrente.
L'azienda mantiene relazioni dirette con i principali proprietari dei media tra cui Disney, Netflix, Roku e Warner Bros. Discovery, con integrazioni preferite che coprono il 90% dei suoi partner di offerta CTV. Le principali offerte di Magnite includono:
- SpringServe: server pubblicitario progettato per la TV in streaming
- Magnite Access: suite di prodotti per il pubblico omnichannel
- ClearLine: soluzione self-service per l'accesso a inventari video premium
- Tecnologie innovative tra cui Accelerazione dello Streaming Live e automazione del wrapper guidata dall'AI
Magnite (NASDAQ: MGNI), la mayor empresa independiente de publicidad sell-side, ha alcanzado una posición de mercado dominante con una cobertura del 99% en suministro de CTV y una cobertura del 96% en suministro omnicanal, según el último Informe de Benchmarking de Suministro de Jounce. Esto representa una ventaja del 24% sobre el siguiente competidor.
La empresa mantiene relaciones directas con los principales propietarios de medios como Disney, Netflix, Roku y Warner Bros. Discovery, con integraciones preferidas que cubren el 90% de sus socios de suministro de CTV. Las ofertas clave de Magnite incluyen:
- SpringServe: servidor de anuncios diseñado para TV en streaming
- Magnite Access: suite de productos de audiencia omnicanal
- ClearLine: solución de autoservicio para acceso a inventarios de video premium
- Tecnologías innovadoras que incluyen Aceleración de Transmisión en Vivo y automatización de envolturas impulsada por IA
Magnite (NASDAQ: MGNI), 가장 큰 독립적인 셀사이드 광고 회사는 99% CTV 공급 범위와 96% 옴니채널 공급 범위를 기록하며 시장에서 지배적인 위치를 차지하고 있습니다. 이는 다음 경쟁자에 비해 24%의 우위를 나타냅니다.
회사는 Disney, Netflix, Roku 및 Warner Bros. Discovery와 같은 주요 미디어 소유자와 직접적인 관계를 유지하고 있으며, 선호하는 통합으로 CTV 공급 파트너의 90%를 커버하고 있습니다. Magnite의 주요 제공 사항은 다음과 같습니다:
- SpringServe: 스트리밍 TV 광고 서버
- Magnite Access: 옴니채널 청중 제품 모음
- ClearLine: 프리미엄 비디오 인벤토리 접근을 위한 셀프 서비스 솔루션
- 라이브 스트림 가속화 및 AI 기반 래퍼 자동화를 포함한 혁신적인 기술
Magnite (NASDAQ: MGNI), la plus grande entreprise indépendante de publicité sell-side, a atteint une position dominante sur le marché avec une couverture de 99% de l'offre CTV et une couverture de 96% de l'offre omnicanal, selon le dernier rapport Jounce Supply Benchmarking. Cela représente un avantage de 24% par rapport au prochain concurrent.
L'entreprise entretient des relations directes avec les principaux propriétaires de médias tels que Disney, Netflix, Roku et Warner Bros. Discovery, avec des intégrations préférées couvrant 90% de ses partenaires d'offre CTV. Les principales offres de Magnite comprennent :
- SpringServe : serveur publicitaire conçu pour la télévision en streaming
- Magnite Access : suite de produits d'audience omnicanal
- ClearLine : solution en libre-service pour l'accès à des inventaires vidéo premium
- Technologies innovantes incluant l'accélération de flux en direct et l'automatisation de wrapper pilotée par l'IA
Magnite (NASDAQ: MGNI), das größte unabhängige Sell-Side-Werbeunternehmen, hat eine dominierende Marktposition mit 99% CTV-Versorgungsabdeckung und 96% Omnichannel-Versorgungsabdeckung erreicht, so der neueste Jounce Supply Benchmarking Report. Dies stellt einen Vorsprung von 24% gegenüber dem nächsten Wettbewerber dar.
Das Unternehmen pflegt direkte Beziehungen zu großen Medieninhabern wie Disney, Netflix, Roku und Warner Bros. Discovery, wobei bevorzugte Integrationen 90% seiner CTV-Versorgungspartner abdecken. Zu den wichtigsten Angeboten von Magnite gehören:
- SpringServe: Werbeserver für Streaming-TV
- Magnite Access: Suite von Omnichannel-Zielgruppenprodukten
- ClearLine: Selbstbedienungslösung für den Zugang zu Premium-Video-Inventar
- Innovative Technologien, einschließlich Live Stream Acceleration und KI-gesteuerte Wrapper-Automatisierung
- Market leader with 99% CTV supply coverage, 24% ahead of next competitor
- Direct partnerships with premium streaming platforms (Disney, Netflix, Roku)
- Preferred integrations with 90% of CTV supply partners
- Comprehensive technology suite including ad server, audience tools, and self-service solutions
- None.
Independent study highlights why top agencies and advertisers choose Magnite to access differentiated inventory and drive performance
NEW YORK, March 05, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, leads the market with
Magnite is the only sell-side advertising company that has direct relationships with leading media owners including Disney and Netflix, in addition to long-standing partnerships with publishers including Roku, Warner Bros. Discovery, and others. Magnite has preferred integrations with over
“Magnite helps us make our advertising business more dynamic, more efficient, and more scalable — they’re a valuable partner,” said Miles Fisher, Senior Director, Strategic Advertising Partnerships at Roku. “Their advanced capabilities and programmatic expertise maximize the value of Roku’s premium inventory, while delivering better outcomes for buyers.”
“Magnite’s unparalleled CTV footprint opens many doors beyond simply having greater access to inventory,” said Dan Fox, Global Chief Investment Officer at IPG Mediabrands. “As a result of Magnite’s direct relationships with media owners, we gain unique supply-side insights that can optimize targeting and improve performance. The transparency and control Magnite offers ensures we can execute high-quality campaigns with confidence, delivering better outcomes for our clients in an increasingly fragmented media landscape.”
To better support media owners and buyers, Magnite offers:
- The built-for-streaming TV ad server SpringServe, that helps media owners meet the challenge of managing high-quality ad experiences across the video landscape.
- Leading audience and identity tools within Magnite Access, a suite of omnichannel audience products that make it easier for display, online video, and streaming media owners–and their advertising partners–to maximize the value of their data assets.
- Flexible and efficient routes to video inventory via ClearLine, a self-service solution that provides agencies direct access to premium video inventory on Magnite’s platforms.
- Award-winning and innovative technology, like Live Stream Acceleration and AI-driven wrapper automation, that solve complex challenges to yield significant benefits for both publishers and advertisers.
“The results of the Jounce study represent the culmination of the years we’ve spent building deep, strategic relationships with media owners and developing the most advanced tools to drive their success,” said Sean Buckley, President, Revenue at Magnite. “We equip sellers with the technology they need to earn the full value of their inventory while providing turn-key ways for buyers to tap into quality supply. Our role helps both sides of the ecosystem thrive.”
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
Media Contact:
Charlstie Veith
cveith@magnite.com
Investor Relations Contact:
Nick Kormeluk
nkormeluk@magnite.com
FAQ
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