Magnite’s ClearLine Equips Cross Screen Media with the Tools to Maximize Voter Reach
Magnite (NASDAQ: MGNI) announced an expanded partnership with Cross Screen Media following successful results during the 2024 election cycle. The partnership centers on ClearLine, Magnite's self-service buying solution that helps bypass middlemen and improve media spend efficiency.
In a 2024 statewide race test case, ClearLine demonstrated significant performance, achieving 4% incremental reach beyond other digital and TV components, and 8% incremental reach beyond DSPs alone during a two-week period in October. The solution addresses a critical market need, considering that 40% of swing voters nationwide are unreachable through linear TV.
ClearLine streamlines the buying process by providing direct access to premium inventory and enables quick adjustments to budgets, creatives, and targeting, which is important for fast-paced political advertising campaigns.
Magnite (NASDAQ: MGNI) ha annunciato un ampliamento della partnership con Cross Screen Media dopo risultati positivi durante il ciclo elettorale del 2024. La partnership si concentra su ClearLine, la soluzione di acquisto self-service di Magnite che aiuta a bypassare gli intermediari e a migliorare l'efficienza della spesa pubblicitaria.
In un caso di test per una corsa statale del 2024, ClearLine ha dimostrato prestazioni significative, raggiungendo un 4% di copertura incrementale oltre agli altri componenti digitali e TV, e un 8% di copertura incrementale oltre ai soli DSP durante un periodo di due settimane in ottobre. La soluzione risponde a un'esigenza critica del mercato, considerando che il 40% degli elettori indecisi a livello nazionale non è raggiungibile tramite la TV lineare.
ClearLine semplifica il processo di acquisto fornendo accesso diretto a inventari premium e consente rapide regolazioni a budget, creatività e targeting, il che è importante per le campagne pubblicitarie politiche veloci.
Magnite (NASDAQ: MGNI) anunció una asociación ampliada con Cross Screen Media tras obtener resultados exitosos durante el ciclo electoral de 2024. La asociación se centra en ClearLine, la solución de compra autoservicio de Magnite que ayuda a eludir a los intermediarios y mejorar la eficiencia del gasto en medios.
En un caso de prueba de una carrera estatal de 2024, ClearLine demostró un rendimiento significativo, logrando un 4% de alcance incremental más allá de otros componentes digitales y de televisión, y un 8% de alcance incremental más allá de los DSP por sí solos durante un período de dos semanas en octubre. La solución aborda una necesidad crítica del mercado, considerando que el 40% de los votantes indecisos a nivel nacional no se puede alcanzar a través de la televisión lineal.
ClearLine agiliza el proceso de compra al proporcionar acceso directo a inventarios premium y permite ajustes rápidos en presupuestos, creatividades y segmentación, lo cual es importante para las campañas publicitarias políticas de ritmo rápido.
Magnite (NASDAQ: MGNI)는 2024년 선거 주기 동안 성공적인 결과를 바탕으로 Cross Screen Media와의 파트너십을 확대한다고 발표했습니다. 이 파트너십은 중개인을 우회하고 미디어 지출 효율성을 개선하는 ClearLine, Magnite의 셀프 서비스 구매 솔루션에 중점을 두고 있습니다.
2024년 주 전체 경주 테스트 사례에서 ClearLine은 4%의 추가 도달률을 달성하며 다른 디지털 및 TV 구성 요소를 초과 달성했으며, 10월 2주 동안 DSP만으로는 8%의 추가 도달률을 기록했습니다. 이 솔루션은 전국적으로 40%의 스윙 유권자가 선형 TV를 통해 도달할 수 없다는 점을 고려할 때, 중요한 시장의 필요를 해결합니다.
ClearLine은 프리미엄 인벤토리에 대한 직접적인 접근을 제공하여 구매 프로세스를 간소화하고, 빠른 정치 광고 캠페인에 중요한 예산, 크리에이티브 및 타겟팅에 대한 신속한 조정을 가능하게 합니다.
Magnite (NASDAQ: MGNI) a annoncé un partenariat élargi avec Cross Screen Media suite à des résultats réussis lors du cycle électoral de 2024. Ce partenariat se concentre sur ClearLine, la solution d'achat en libre-service de Magnite qui aide à contourner les intermédiaires et à améliorer l'efficacité des dépenses médiatiques.
Dans un cas de test pour une course à l'échelle de l'État en 2024, ClearLine a montré des performances significatives, atteignant 4% de portée incrémentale au-delà des autres composants numériques et TV, et 8% de portée incrémentale au-delà des DSP seuls pendant une période de deux semaines en octobre. La solution répond à un besoin critique du marché, sachant que 40% des électeurs indécis à l'échelle nationale ne sont pas atteignables par la télévision linéaire.
ClearLine simplifie le processus d'achat en fournissant un accès direct à des inventaires premium et permet des ajustements rapides aux budgets, aux créations et au ciblage, ce qui est important pour les campagnes publicitaires politiques rapides.
Magnite (NASDAQ: MGNI) gab eine erweiterte Partnerschaft mit Cross Screen Media bekannt, nachdem während des Wahlzyklus 2024 erfolgreiche Ergebnisse erzielt wurden. Die Partnerschaft konzentriert sich auf ClearLine, Magnites Selbstbedienungslösung für den Einkauf, die hilft, Zwischenhändler zu umgehen und die Effizienz der Medienausgaben zu verbessern.
In einem Testfall für eine landesweite Wahl 2024 zeigte ClearLine eine signifikante Leistung und erzielte 4% zusätzlichen Reichweite über andere digitale und TV-Komponenten hinaus sowie 8% zusätzlichen Reichweite über DSPs allein während eines zweiwöchigen Zeitraums im Oktober. Die Lösung adressiert ein kritisches Marktbedürfnis, da 40% der Schwankungswähler landesweit über lineares Fernsehen nicht erreichbar sind.
ClearLine optimiert den Einkaufsprozess, indem es direkten Zugang zu Premium-Inventar bietet und schnelle Anpassungen an Budgets, Kreativen und Zielgruppen ermöglicht, was für schnelle politische Werbekampagnen wichtig ist.
- Demonstrated 4% incremental reach beyond digital/TV components and 8% beyond DSPs
- Expanded partnership with Cross Screen Media following successful election cycle
- Direct access to premium inventory reduces intermediary costs
- Addresses untapped market of 40% swing voters unreachable via linear TV
- None.
Magnite’s self-service buying solution enabled Cross Screen Media to drive incremental reach during the 2024 election
WASHINGTON, March 19, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, announced an expanded partnership with Cross Screen Media following a successful 2024 election cycle. The adoption of ClearLine, Magnite’s self-service buying solution, helped Cross Screen Media bypass middlemen, put more spend toward working media, and drive incremental voter reach.
In a 2024 statewide race, ClearLine was used in parallel with two DSPs and a linear TV schedule. Cross Screen Media’s measurement solution found that over a two-week period in October, ClearLine drove
“It’s the job of every political advertiser to identify the voters that will swing an election and ensure your message is reaching them,” said Chauncey Southworth, CEO of Cross Screen Media. “Adding ClearLine removes intermediaries, creates a more direct line between campaign ad dollars and voters, and in combination with our cross-screen measurement solution, drives incremental reach that can be the difference in an election.”
Founded in 2017, Cross Screen Media offers advertising technology built for politics, empowering agencies and their campaigns to win elections through data-driven media planning, activation, and measurement. With
“The savviest political advertisers are always seeking innovative, highly efficient, and measurable ways to connect with voters,” said Erik Brydges, Head of Political Demand at Magnite. “ClearLine helps Cross Screen Media and their agency customers accomplish this goal, and represents the future of how we believe CTV will be transacted. As CTV's share of spend continues to grow, executing budgets directly within the supply side tech ecosystem provides immediate advantages to political campaigns.”
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About Cross Screen Media
Cross Screen Media is a leading CTV activation managed service for political and public affairs agencies, built on a proprietary technology platform that enables advertisers to plan and measure local advertising across Connected TV and audience-driven Linear TV. We seamlessly fit into existing workflows to help agencies scale, differentiate and deliver high-impact campaigns for their clients.
Media Contact:
Megan Hughes
mhughes@magnite.com
FAQ
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