Magnite Unveils Next Generation of SpringServe, Combining Its Streaming Ad Server and SSP
Magnite (NASDAQ: MGNI) has unveiled the next generation of its SpringServe video platform, combining its SpringServe ad server with Magnite Streaming SSP capabilities. The platform connects buyers to 99% of US streaming supply, as verified by Jounce Media's March 2025 report.
Major initial clients include Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discovery. The unified platform offers enhanced functionality for CTV/OTT publishers, including intelligent ad decisioning, automated ad routing, centralized deal management, Magnite Access integration, and streamlined reporting.
The platform aims to streamline workflows and optimize yield for media owners while providing buyers with greater transparency, predictability, and control over ad placements. Industry leaders from Disney, LG Ad Solutions, Paramount, Roku, Warner Bros. Discovery, The Trade Desk, GroupM US, and Omnicom Media Group have expressed support for the platform's capabilities in enhancing streaming TV advertising operations.
Magnite (NASDAQ: MGNI) ha presentato la nuova generazione della sua piattaforma video SpringServe, che integra il server pubblicitario SpringServe con le funzionalità SSP di Magnite Streaming. La piattaforma collega gli acquirenti al 99% dell'offerta di streaming negli Stati Uniti, come confermato dal rapporto di Jounce Media di marzo 2025.
I principali clienti iniziali includono Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung e Warner Bros. Discovery. La piattaforma unificata offre funzionalità avanzate per i publisher CTV/OTT, tra cui decisioni intelligenti sugli annunci, instradamento automatico, gestione centralizzata degli accordi, integrazione con Magnite Access e reportistica semplificata.
L'obiettivo della piattaforma è snellire i flussi di lavoro e ottimizzare i ricavi per i proprietari dei media, offrendo agli acquirenti maggiore trasparenza, prevedibilità e controllo sulle posizioni pubblicitarie. Leader del settore come Disney, LG Ad Solutions, Paramount, Roku, Warner Bros. Discovery, The Trade Desk, GroupM US e Omnicom Media Group hanno espresso il loro sostegno alle capacità della piattaforma nel migliorare le operazioni pubblicitarie nel settore dello streaming TV.
Magnite (NASDAQ: MGNI) ha lanzado la próxima generación de su plataforma de video SpringServe, que combina su servidor de anuncios SpringServe con las capacidades SSP de Magnite Streaming. La plataforma conecta a los compradores con el 99% de la oferta de streaming en EE.UU., según el informe de marzo de 2025 de Jounce Media.
Entre los principales clientes iniciales se encuentran Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung y Warner Bros. Discovery. La plataforma unificada ofrece funcionalidades mejoradas para editores CTV/OTT, incluyendo decisiones inteligentes de anuncios, enrutamiento automático, gestión centralizada de acuerdos, integración con Magnite Access y reportes simplificados.
La plataforma busca optimizar los flujos de trabajo y maximizar los ingresos para los propietarios de medios, a la vez que proporciona a los compradores mayor transparencia, previsibilidad y control sobre las ubicaciones de los anuncios. Líderes de la industria como Disney, LG Ad Solutions, Paramount, Roku, Warner Bros. Discovery, The Trade Desk, GroupM US y Omnicom Media Group han manifestado su apoyo a las capacidades de la plataforma para mejorar las operaciones publicitarias en streaming TV.
Magnite (NASDAQ: MGNI)는 SpringServe 광고 서버와 Magnite Streaming SSP 기능을 결합한 차세대 SpringServe 비디오 플랫폼을 공개했습니다. 이 플랫폼은 Jounce Media의 2025년 3월 보고서에 의해 검증된 미국 스트리밍 공급의 99%와 구매자를 연결합니다.
주요 초기 고객으로는 Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, Warner Bros. Discovery가 포함됩니다. 통합 플랫폼은 CTV/OTT 퍼블리셔를 위해 지능형 광고 결정, 자동 광고 라우팅, 중앙 집중식 거래 관리, Magnite Access 통합 및 간소화된 보고 기능을 제공합니다.
이 플랫폼은 미디어 소유자의 워크플로우를 간소화하고 수익을 최적화하는 동시에 구매자에게 광고 게재에 대한 투명성, 예측 가능성 및 제어력을 제공합니다. Disney, LG Ad Solutions, Paramount, Roku, Warner Bros. Discovery, The Trade Desk, GroupM US, Omnicom Media Group 등 업계 리더들이 스트리밍 TV 광고 운영 향상을 위한 플랫폼 기능을 지지하고 있습니다.
Magnite (NASDAQ : MGNI) a dévoilé la nouvelle génération de sa plateforme vidéo SpringServe, qui combine son serveur publicitaire SpringServe avec les capacités SSP de Magnite Streaming. La plateforme connecte les acheteurs à 99 % de l'offre de streaming aux États-Unis, comme le confirme le rapport de mars 2025 de Jounce Media.
Les principaux clients initiaux incluent Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung et Warner Bros. Discovery. La plateforme unifiée offre des fonctionnalités améliorées pour les éditeurs CTV/OTT, notamment une prise de décision publicitaire intelligente, un routage automatique des annonces, une gestion centralisée des accords, une intégration Magnite Access et des rapports simplifiés.
La plateforme vise à simplifier les flux de travail et à optimiser les revenus des propriétaires de médias tout en offrant aux acheteurs plus de transparence, de prévisibilité et de contrôle sur les placements publicitaires. Des leaders du secteur tels que Disney, LG Ad Solutions, Paramount, Roku, Warner Bros. Discovery, The Trade Desk, GroupM US et Omnicom Media Group ont exprimé leur soutien aux capacités de la plateforme pour améliorer les opérations publicitaires en streaming TV.
Magnite (NASDAQ: MGNI) hat die nächste Generation seiner SpringServe Video-Plattform vorgestellt, die den SpringServe Ad-Server mit den Magnite Streaming SSP-Funktionen kombiniert. Die Plattform verbindet Käufer mit 99 % des US-Streaming-Angebots, wie im März 2025 von Jounce Media bestätigt.
Zu den wichtigsten Anfangskunden gehören Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung und Warner Bros. Discovery. Die einheitliche Plattform bietet erweiterte Funktionen für CTV/OTT-Publisher, darunter intelligente Anzeigenentscheidungen, automatisches Anzeigenrouting, zentrale Deal-Verwaltung, Integration von Magnite Access und vereinfachte Berichterstattung.
Ziel der Plattform ist es, Arbeitsabläufe zu optimieren und die Erträge für Medieninhaber zu steigern, während sie Käufern mehr Transparenz, Vorhersehbarkeit und Kontrolle über Werbeplatzierungen bietet. Branchenführer wie Disney, LG Ad Solutions, Paramount, Roku, Warner Bros. Discovery, The Trade Desk, GroupM US und Omnicom Media Group unterstützen die Fähigkeiten der Plattform zur Verbesserung von Streaming-TV-Werbeoperationen.
- Platform reaches 99% of US streaming supply, significantly expanding market access
- Secured partnerships with major streaming companies including Disney, Paramount, Roku, and Warner Bros. Discovery
- Integration of ad server and SSP capabilities streamlines operations and reduces intermediary layers
- Enhanced functionality for automated ad routing and yield optimization
- Platform is still in closed beta phase, limiting immediate market impact
Insights
Magnite's unified SpringServe platform connects buyers to 99% of US streaming inventory, attracting major media companies as early adopters.
Magnite's strategic integration of its SpringServe ad server with its SSP (Supply-Side Platform) represents a significant technical advancement in the CTV advertising ecosystem. The unified platform creates a more direct connection between advertisers and 99% of US streaming supply - a figure independently verified by Jounce Media, adding substantial credibility to this claim.
What's particularly noteworthy is the caliber of initial clients adopting this platform: Disney, Paramount, Roku, Samsung, Warner Bros. Discovery, and LG. This roster encompasses many of the most influential players in the streaming landscape, suggesting strong industry validation of Magnite's approach.
From a technical perspective, the platform addresses several critical pain points in streaming monetization. The intelligent ad decisioning combined with automated ad routing creates dynamic optimization capabilities that should improve fill rates and CPMs. The centralized deal management across both direct and programmatic demand is especially valuable as publishers continue to balance multiple revenue streams.
Client testimonials highlight specific technical benefits: Warner Bros. Discovery specifically mentions faster ad loads and real-time pacing, while Roku emphasizes more direct DSP connections. These performance improvements directly address latency and technical complexity issues that have historically plagued CTV advertising.
While currently in closed beta, this unification represents a logical evolution in ad tech infrastructure - moving from fragmented point solutions toward more cohesive platforms that reduce supply chain complexity. The endorsements from major agency holding companies like GroupM and Omnicom further validate the platform's alignment with buyer-side demands for greater transparency and efficiency.
Magnite's platform consolidation strengthens its competitive position by simplifying access to premium streaming inventory for major advertisers.
The unveiling of Magnite's next-generation SpringServe platform marks a strategic business evolution that consolidates the company's position in the high-value streaming advertising market. By merging its ad server capabilities with its SSP functionality, Magnite is effectively streamlining the advertising supply chain at a time when efficiency and transparency are increasingly prioritized by major advertisers.
The business implications are particularly significant considering the impressive client roster. The platform has secured initial adoption from six major media companies that collectively represent a substantial portion of the premium streaming landscape: Disney, Paramount, Warner Bros. Discovery, Roku, Samsung, and LG. These relationships demonstrate Magnite's strong positioning within the industry's ecosystem.
Susan Schiekofer, Chief Media Officer at GroupM US, highlights a key business advantage by noting the platform "offers significant clarity and cohesion in the streaming TV marketplace" and provides "stronger alignment with premium inventory at scale." This speaks directly to advertiser demands for more transparent and efficient paths to quality inventory.
From a market positioning perspective, Magnite appears to be addressing a critical industry need by simplifying the connection between demand and supply. The integration creates a more efficient pathway that benefits both sides of the transaction - advertisers gain more direct access and transparency, while publishers receive enhanced yield optimization tools.
While still in closed beta stage, the platform's development aligns with broader industry trends toward supply path optimization and consolidated tech stacks. The strategic value lies in Magnite strengthening its position as an essential infrastructure provider connecting premium streaming publishers with advertising demand, potentially increasing its value proposition in the competitive ad tech landscape.
Entering Closed Beta, the New SpringServe Platform Reduces Layers Between Buyers and
NEW YORK, April 23, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled the next generation of its SpringServe video platform, a CTV/OTT solution combining its award-winning SpringServe ad server with the advanced programmatic capabilities of the Magnite Streaming SSP. Initial clients to include Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discovery.
Developed for the needs of the world’s most advanced streaming clients, the unified platform streamlines buyers’ connection to
“As the CTV space matures, there's a significant opportunity to enhance the advertising process for media owners and buyers,” said Sean Buckley, President, Revenue at Magnite. “We’re building this next generation of SpringServe specifically to help our clients and partners stay ahead of these emerging opportunities. By unifying the programmatic layer as a complementary step in the buying process, not only does it give buyers greater transparency, predictability, and control over their ad placements, but it lays the foundation for more effective monetization and yield management for media owners.”
“Disney continues to expand our global streaming footprint in collaboration with Magnite—unlocking more premium inventory and making it even easier for advertisers to access our portfolio at scale,” said Jamie Power, SVP, Addressable Sales at Disney. “Together, we’re advancing a shared vision for innovation—one that prioritizes automation, flexibility, and smarter tools to help our partners drive meaningful impact in the live streaming space.”
“Controlling demand sources and optimizing ad placements in real time is essential to our strategy,” said Kelly McMahon, SVP of Operations at LG Ad Solutions. “SpringServe gives us the power to orchestrate everything in one platform—balancing programmatic demand and direct deals more effectively, without compromising the viewer experience.”
“Working with valuable partners like Magnite has enabled Paramount to further optimize our programmatic demand sources, driving greater efficiency and performance while preserving a seamless viewing experience for our audiences,” said Christopher Owen, SVP, Partnerships at Paramount. “Continued advancements in programmatic play a meaningful role in our ongoing success both as a company and as part of the broader industry.”
“Together with Magnite, we can create more opportunities for advertisers that offer platform transparency and flexibility across monetization, demand access, and user experience optimization,” said Jay Askinasi, SVP of Global Media Revenue and Growth at Roku. “SpringServe connects us more directly with DSPs, streamlining operations and augmenting revenue potential. This is an approach we believe will help attract greater advertising investment into the CTV ecosystem.”
“Our long-standing partnership with Magnite has been instrumental in shaping our video monetization strategy, and we're excited to partner with Magnite as they advance the SpringServe video platform,” said Jill Steinhauser, SVP Revenue Strategy and Operations, Warner Bros. Discovery. “We're particularly looking forward to benefiting from the performance enhancements that enable faster ad loads and real-time pacing.”
“Magnite helps fuel the premium, open internet,” said Will Doherty, SVP of Inventory Development, The Trade Desk. “Combined with tools like OpenPath, the next generation of SpringServe is accretive to advertisers and publishers and most importantly – so consumers can continue to enjoy the content we all love like CTV, journalism and more.”
“Magnite’s unified SpringServe platform offers significant clarity and cohesion in the streaming TV marketplace,” said Susan Schiekofer, Chief Media Officer, GroupM US. “By providing deeper insight into the supply path and stronger alignment with premium inventory at scale, it empowers us to make smarter, faster buying decisions and ultimately deliver better outcomes for our clients.”
“At OMG, we believe it's a core right for advertisers to control and know where their ads deliver," said Ryan Eusanio, SVP of Video and Programmatic at Omnicom Media Group. "Magnite's SpringServe video platform helps us give our clients more control of their premium video strategy and enables better curation and targeting for campaigns."
The SpringServe video platform provides CTV and OTT publishers with improved functionality including:
- Intelligent ad decisioning and dynamic mediation.
- Automated ad routing that dynamically directs ad traffic to the highest-performing channels to ensure efficient ad delivery.
- Centralized deal management to facilitate better visibility across direct and programmatic demand, including ClearLine deals.
- Integration of Magnite Access for easy access to first- and third-party data.
- A streamlined user interface and reporting for ad operations.
For more information about the new SpringServe video platform, please visit magnite.com.
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
| Media Contact: | Investor Relations Contact: |
| Charlstie Veith | Nick Kormeluk |
| Magnite | Magnite |
| cveith@magnite.com | nkormeluk@magnite.com |
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