Westcon-Comstor Taps TTEC Digital to Lead Global Sales Process Optimization
TTEC Digital has successfully implemented initial phases of a global sales process optimization (SPO) program for Westcon-Comstor, a global technology distributor. The program, active in 62 countries, has achieved notable results including: over 1,700 users with 92% adoption rate for daily sales activities and 158,000 new sales leads. The implementation began with a pilot in 2023 followed by a global rollout in 2024, focusing on streamlining sales processes, unifying data, and empowering teams with modern tools through Microsoft Dynamics 365 Sales platform.
TTEC Digital ha implementato con successo le fasi iniziali di un programma di ottimizzazione del processo di vendita globale (SPO) per Westcon-Comstor, un distributore tecnologico globale. Il programma, attivo in 62 paesi, ha ottenuto risultati notevoli, tra cui: oltre 1.700 utenti con un tasso di adozione del 92% per le attività di vendita quotidiane e 158.000 nuovi lead di vendita. L'implementazione è iniziata con un progetto pilota nel 2023, seguito da un lancio globale nel 2024, concentrandosi sulla semplificazione dei processi di vendita, sull'unificazione dei dati e sul potenziamento dei team con strumenti moderni tramite la piattaforma Microsoft Dynamics 365 Sales.
TTEC Digital ha implementado con éxito las fases iniciales de un programa de optimización del proceso de ventas global (SPO) para Westcon-Comstor, un distribuidor tecnológico global. El programa, activo en 62 países, ha logrado resultados notables, incluyendo: más de 1.700 usuarios con una tasa de adopción del 92% para actividades de ventas diarias y 158.000 nuevos leads de ventas. La implementación comenzó con un piloto en 2023, seguido de un lanzamiento global en 2024, enfocándose en la simplificación de procesos de ventas, unificación de datos y empoderamiento de equipos con herramientas modernas a través de la plataforma Microsoft Dynamics 365 Sales.
TTEC Digital는 글로벌 기술 유통업체인 Westcon-Comstor를 위해 글로벌 판매 프로세스 최적화(SPO) 프로그램의 초기 단계를 성공적으로 구현했습니다. 62개국에서 활동 중인 이 프로그램은 1,700명 이상의 사용자와 92%의 채택률을 달성하였고, 158,000개의 신규 판매 리드를 생성했습니다. 이 시행은 2023년에 파일럿으로 시작되어 2024년에 전 세계적으로 롤아웃되었으며, 판매 프로세스의 간소화, 데이터 통합 및 Microsoft Dynamics 365 Sales 플랫폼을 통해 현대적인 도구로 팀을 지원하는 데 중점을 두었습니다.
TTEC Digital a mis en œuvre avec succès les premières phases d'un programme d'optimisation du processus de vente global (SPO) pour Westcon-Comstor, un distributeur technologique mondial. Le programme, actif dans 62 pays, a obtenu des résultats notables, notamment : plus de 1 700 utilisateurs avec un taux d'adoption de 92% pour les activités de vente quotidiennes et 158 000 nouveaux prospects de vente. La mise en œuvre a commencé par un projet pilote en 2023, suivi d'un déploiement mondial en 2024, en se concentrant sur la rationalisation des processus de vente, l'unification des données et l'autonomisation des équipes avec des outils modernes via la plateforme Microsoft Dynamics 365 Sales.
TTEC Digital hat erfolgreich die ersten Phasen eines globalen Programms zur Optimierung des Verkaufsprozesses (SPO) für Westcon-Comstor, einen globalen Technologiedistributor, umgesetzt. Das Programm, das in 62 Ländern aktiv ist, hat bemerkenswerte Ergebnisse erzielt, darunter: über 1.700 Benutzer mit einer Adoptionsrate von 92% für tägliche Verkaufsaktivitäten und 158.000 neue Verkaufsleiter. Die Implementierung begann 2023 mit einem Pilotprojekt und wurde 2024 global ausgerollt, wobei der Schwerpunkt auf der Rationalisierung der Verkaufsprozesse, der Vereinheitlichung von Daten und der Unterstützung von Teams mit modernen Werkzeugen über die Microsoft Dynamics 365 Sales-Plattform lag.
- High adoption rate of 92% for daily sales activities across 1,700 users
- Generated 158,000 new sales leads
- Successfully expanded to 62 countries
- Reported substantial increases in data accuracy and win rates
- None.
Insights
The successful implementation of a global sales process optimization (SPO) program by TTEC Digital for Westcon-Comstor demonstrates significant operational value. The 92% adoption rate across 1,700 users and generation of 158,000 new sales leads indicates strong execution and potential revenue growth. The global scale of implementation across 62 countries showcases TTEC's capability to handle large-scale digital transformation projects.
The Microsoft Dynamics 365 Sales integration and unified data approach positions TTEC well in the growing CX technology market. The project's success with a major technology distributor like Westcon-Comstor could lead to additional enterprise contracts. However, while operational metrics are impressive, the announcement lacks specific financial impact details, making it difficult to quantify the direct revenue contribution to TTEC.
Westcon-Comstor operates across EMEA and APAC, connecting the world's leading IT vendors with a channel of technology resellers, systems integrators and service providers. It goes to market through two lines of business: Westcon and Comstor.
While embarking on a business-wide digital transformation, the company saw an opportunity to optimize its selling activities and data systems by streamlining its sales process, unifying its data, and empowering its teams with modern, data-driven tools. Through a rigorous request for proposals (RFP) process, Westcon-Comstor sought a partner with deep expertise in Microsoft Dynamics 365 Sales and proven ability to execute complex projects on a global scale. Ultimately, Westcon-Comstor selected TTEC Digital to execute a full sales process optimization (SPO) program.
"As a global firm, we wanted a partner who understood our culture and could work on a global basis," said Dwight Pitter, Chief Information Officer, Westcon-Comstor. "We recognized that TTEC Digital could take a multi-pronged approach by levering its teams in
The SPO program is active in 62 countries, and has achieved impressive results to date, including:
- more than 1,700 users with a
92% adoption rate for daily sales activities - 158,000 new sales leads
- substantial increases in data accuracy and win rates.
"Westcon-Comstor recognizes the important role that a consistently excellent sales process plays within the customer experience. Often a customer's first meaningful interaction with a brand, the sales engagement sets the tone for how the customer perceives the brand and ultimately whether they decide to become a repeat customer," said Dave Seybold, CEO, TTEC Digital. "As a leading global CX consulting and technology services firm, TTEC Digital has helped many clients through similar transformations, and we are proud help Westcon-Comstor improve their CX through sales process optimization."
Through deep-dive workshops with Westcon-Comstor, TTEC Digital was able to understand the firm's challenges and requirements, identify key metrics for measuring progress, ensure end user buy-in, and establish a transformation plan. Work on the project has advanced in two phases, beginning with a pilot in 2023 and continuing with a global rollout in 2024 across more than 60 countries. Work to further optimize the SPO program is ongoing.
For more information about TTEC Digital's work with Westcon-Comstor, please visit https://ttecdigital.com/case-studies/westcon-comstor.
About TTEC
TTEC (pronounced T-TEC) Holdings, Inc. (NASDAQ: TTEC) is a leading global CX (customer experience) technology and services innovator for AI-enabled digital CX solutions. Serving iconic and disruptive brands, TTEC's outcome-based solutions span the entire enterprise, touch every virtual interaction channel, and improve each step of the customer journey. Leveraging next-gen digital technology, the Company's TTEC Digital business designs, builds, and operates omnichannel contact center technology, CRM, AI and analytics solutions. The Company's TTEC Engage business delivers AI-enhanced customer engagement, customer acquisition and growth, tech support, back office, and fraud prevention services. Founded in 1982, the Company's singular obsession with CX excellence has earned it leading client, customer, and employee satisfaction scores across the globe. The Company's employees operate on six continents and bring technology and humanity together to deliver happy customers and differentiated business results. To learn more visit us at https://www.ttec.com.
Media Contact:
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SOURCE TTEC Holdings, Inc.
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