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The Trade Desk, Inc. (symbol: TTD) powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has rapidly emerged as the fastest-growing demand-side platform in the industry. The company offers agencies, aggregators, and their advertisers top-notch technology to manage display, social, and video advertising campaigns efficiently.
The Trade Desk's platform is a self-service interface that enables advertisers and ad agencies to programmatically find and purchase digital ad inventory across various devices, including computers, smartphones, and connected TVs. Leveraging comprehensive data analytics, the platform optimizes the performance of ad impressions purchased, ensuring effective and targeted ad placements.
Headquartered in Ventura, California, The Trade Desk operates from several key locations globally, including New York City, Chicago, San Francisco, Los Angeles, Boulder, Hamburg, London, and Singapore. The company's commitment to maintaining a pure buy-side focus allows it to deliver exceptional branding and performance results for clients worldwide.
The Trade Desk stands out in the market with its expressive bid capabilities, full-funnel attribution, and detailed reporting, which illustrate the consumer journey from initial impression to conversion. These features empower buyers at the campaign level, providing them with actionable insights and a competitive edge in the advertising landscape.
Financially, The Trade Desk generates its revenue through fees based on a percentage of client advertising spend. This model underscores the company's alignment with the success of its clients, fostering a mutually beneficial relationship. For more detailed information, visit their official website at www.thetradedesk.com.
The Trade Desk (NASDAQ:TTD) has announced key leadership appointments to drive growth and innovation in digital advertising. Michelle Hulst is appointed Chief Data Officer, overseeing data strategy; Samantha Jacobson becomes Chief Strategy Officer, focusing on strategic investments; Jed Dederick takes the role of Chief Client Officer, managing important brand relationships; and Ian Colley is now Chief Marketing Officer, leading global marketing efforts. These strategic hires come as the advertising market approaches a $1 trillion size, reinforcing The Trade Desk's aim to capture significant marketing demand.
Global advertising technology leader The Trade Desk (NASDAQ: TTD) announced the appointment of Andrea "Andy" Cunningham as an Independent Director on its board of directors. With nearly four decades of marketing experience, Cunningham has worked with major tech companies such as Apple, IBM, and Cisco. Her extensive background in high-growth technology firms is expected to enhance The Trade Desk's strategic direction as it continues to scale globally. CEO Jeff Green expressed enthusiasm for Cunningham's innovative marketing insights in the evolving digital landscape.
Global advertising leader The Trade Desk (NASDAQ: TTD) has announced the expansion of its Unified ID 2.0 initiative into the Southeast Asia market, supported by major over-the-top (OTT) platforms. This new privacy-conscious identifier enhances consumer control over advertising while preserving relevant marketing strategies. Key regional players like iQiyi and WeTV have embraced the initiative, which enables publishers to manage first-party data without reliance on third-party cookies. The initiative aims to foster trust and improve overall consumer experience.
True Influence has partnered with The Trade Desk (NASDAQ: TTD) to enhance its programmatic advertising campaigns. The Trade Desk will act as the primary media buying platform for True Influence's DisplayBase® product, combining advanced targeting and optimization technologies. This partnership enables better utilization of intent and Account-Based Marketing (ABM) data, improving campaign reporting and setup times. True Influence focuses on delivering high-impact marketing campaigns, leveraging data-driven insights and expertise to maximize advertising effectiveness.
The Trade Desk (NASDAQ: TTD) has expanded its partnership with NBCUniversal by adding Peacock to its CTV platform. Advertisers can now access premium Peacock video on-demand inventory, including content from NBC Sports, NBC, and various Peacock originals. This move responds to the growing demand for streaming content as viewers shift away from traditional TV. Tim Sims, Chief Revenue Officer, highlighted that this addition meets client demands for premium content and enables data-driven advertising. The announcement reflects the industry's transition from linear to digital television.
The Trade Desk (NASDAQ: TTD) CEO Jeff Green has officially signed the Giving Pledge, committing to donate at least 90% of his wealth during his lifetime or upon his death. His philanthropic efforts will be managed by Dataphilanthropy, focusing on data-driven initiatives aimed at improving educational access and support. Initial investments include scholarships for students at California State University and support for children battling cancer through the Ruth Cheatham Foundation.
The Trade Desk reported robust financial results for Q3 2021, achieving revenue of $301.1 million, a 39% increase year-over-year. Net income reached $59.4 million, with diluted EPS of $0.12. Adjusted EBITDA stood at $122.7 million, reflecting a 41% margin. Strong customer retention over 95% persists, aided by the launch of the Solimar trading platform. Despite a strong performance, the company acknowledged potential impacts on future results due to COVID-19 uncertainties, forecasting Q4 revenue of at least $388 million.
The Trade Desk, Inc. (NASDAQ: TTD) will release its third quarter financial results for fiscal year 2021 on November 8, 2021, before market opening. The results pertain to the period ending September 30, 2021. A webcast and conference call discussing the results will take place at 8:30 A.M. Pacific Time. Investors can access the live webcast via the Investor Relations section of The Trade Desk's website. Dial-in options are available for participants, and an audio replay will be accessible shortly after the call.
The Trade Desk has announced a pioneering global partnership with Xiaomi, enhancing advertising access to Xiaomi's massive audience through The Trade Desk platform. This collaboration enables advertisers to reach 454 million monthly active users globally outside of China. Marketers can now effectively measure and compare their advertising campaign performance across various digital channels, including connected TV and mobile apps. This development positions The Trade Desk favorably as it capitalizes on the growing mobile ad market, especially in regions like Indonesia, projected to reach $858 million by 2025.
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