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The Trade Desk, Inc. (symbol: TTD) powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has rapidly emerged as the fastest-growing demand-side platform in the industry. The company offers agencies, aggregators, and their advertisers top-notch technology to manage display, social, and video advertising campaigns efficiently.
The Trade Desk's platform is a self-service interface that enables advertisers and ad agencies to programmatically find and purchase digital ad inventory across various devices, including computers, smartphones, and connected TVs. Leveraging comprehensive data analytics, the platform optimizes the performance of ad impressions purchased, ensuring effective and targeted ad placements.
Headquartered in Ventura, California, The Trade Desk operates from several key locations globally, including New York City, Chicago, San Francisco, Los Angeles, Boulder, Hamburg, London, and Singapore. The company's commitment to maintaining a pure buy-side focus allows it to deliver exceptional branding and performance results for clients worldwide.
The Trade Desk stands out in the market with its expressive bid capabilities, full-funnel attribution, and detailed reporting, which illustrate the consumer journey from initial impression to conversion. These features empower buyers at the campaign level, providing them with actionable insights and a competitive edge in the advertising landscape.
Financially, The Trade Desk generates its revenue through fees based on a percentage of client advertising spend. This model underscores the company's alignment with the success of its clients, fostering a mutually beneficial relationship. For more detailed information, visit their official website at www.thetradedesk.com.
The Trade Desk (Nasdaq: TTD) has appointed Benson Ho as Senior Vice President for North Asia, overseeing business strategy in Greater China, South Korea, and Japan. Previously Chief Data Strategy Officer at Tencent Marketing Solution, Ho brings significant leadership experience from companies like Dentsu Aegis Network and Sizmek. Tim Sims, Chief Revenue Officer, expressed confidence that Ho's expertise in data-driven advertising and regional relationships will accelerate growth in Asia, an area The Trade Desk prioritizes for expansion.
The Trade Desk (Nasdaq: TTD) has appointed JoAnna Foyle as Senior Vice President of Inventory Partnerships, effective immediately. Foyle will manage global partnerships and operations to enhance support for the company's omnichannel supply partners, focusing on the Connected TV (CTV) marketplace. Reporting to Chief Revenue Officer Tim Sims, she brings extensive experience from her previous roles at OpenSlate, AOL, FreeWheel, and Microsoft. Her leadership is expected to drive innovation and global growth within The Trade Desk’s inventory partnerships.
The Trade Desk (Nasdaq: TTD) has appointed Michelle Hulst as Chief Operating Officer, focusing on global operations, data, and client services. Previously, she was Executive Vice President, Global Data and Strategy, significantly contributing to initiatives such as Unified ID 2.0—a third-party cookie alternative. Hulst, with over 15 years of leadership experience in advertising, aims to enhance operational scalability and service quality. CEO Jeff Green emphasizes the need for data-driven strategies in marketing to seize long-term opportunities.
The Trade Desk, Inc. (NASDAQ: TTD) announced the approval of all proposals from its special stockholders meeting on December 22, 2020. The approved proposals pertained to the company’s dual-class structure, including establishing a latest termination date and enhancing corporate governance. A minimum of 66 2/3% of the voting power was required, and the company complied with the “MFW” standard. Lise Buyer, Chair of the Special Committee, expressed gratitude for the substantial support from Class A shareholders, emphasizing that these changes will empower the company to invest and innovate for the long term.
The Trade Desk (NASDAQ: TTD) announced the adjournment of its special stockholders' meeting, now set to reconvene on December 22, 2020, at 12:00 p.m. PT. This decision allows further time to solicit votes on proposals concerning the company's dual-class stock structure and governance enhancements. The record date for eligible stockholders remains October 20, 2020. Proxies submitted before the adjournment will still be valid. Stockholders can attend virtually with a required control number. Detailed information is available in the proxy statement filed on October 27, 2020.
A survey by JWS Research for The Trade Desk reveals that 14% of Australian pay TV users plan to cancel or pause their subscriptions due to the COVID-19 pandemic, surpassing the 11% cancellation rate in the U.S. Among 18-34-year-olds, this figure rises to 23%. Consumer financial constraints, exacerbated by the pandemic, are driving these changes. Additionally, 54% of Australians use free ad-supported streaming services weekly, indicating a preference for ad-supported content. Advertisers must adapt to these evolving consumer habits to maintain engagement in a transforming media landscape.
The Trade Desk, Inc. (NASDAQ: TTD) will announce its financial results for Q3 FY2020 on November 5, 2020, after market close. A conference call is scheduled for 2:00 P.M. Pacific Time. Investors can access the live webcast through the company's Investor Relations website and will also have the opportunity to listen to an audio replay after the call.
The Trade Desk empowers advertising buyers with a self-service technology platform for managing data-driven digital campaigns across various formats and devices.
The Trade Desk (NASDAQ: TTD) has appointed Jay Grant as its new Chief Legal Officer, reporting to CEO Jeff Green. Grant, who brings over 20 years of legal experience from Univision Communications and other media organizations, will be essential as the company navigates complex legal challenges during its global expansion. Green praised Grant’s expertise as a significant asset, while Grant expressed excitement about joining the company at a pivotal moment in the advertising industry.
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