The Trade Desk Appoints Benson Ho as Senior Vice President, North Asia
The Trade Desk (Nasdaq: TTD) has appointed Benson Ho as Senior Vice President for North Asia, overseeing business strategy in Greater China, South Korea, and Japan. Previously Chief Data Strategy Officer at Tencent Marketing Solution, Ho brings significant leadership experience from companies like Dentsu Aegis Network and Sizmek. Tim Sims, Chief Revenue Officer, expressed confidence that Ho's expertise in data-driven advertising and regional relationships will accelerate growth in Asia, an area The Trade Desk prioritizes for expansion.
- Appointment of Benson Ho seen as beneficial for regional growth strategy.
- Ho's extensive experience in Asian media and strong industry relationships could enhance market penetration.
- Focus on data-driven advertising aligns with current market trends.
- Potential concerns regarding continuity and the transition period with new leadership.
Global advertising technology leader, The Trade Desk (Nasdaq: TTD), today announced the appointment of Benson Ho as Senior Vice President of North Asia. In this role, Ho will lead the company’s business and growth strategy in the North Asia region, covering Greater China, South Korea and Japan. Ho will report to Tim Sims, Chief Revenue Officer.
Ho brings vast leadership experience in the Asian media industry, most recently as Chief Data Strategy Officer at Tencent Marketing Solution, an important early inventory partner of The Trade Desk in China. Prior to that, he served as Amnet’s chief consultant and programmatic expert to Dentsu Aegis Network. He has also served in senior leadership positions at Sizmek, GroupM and Digitas.
“One of The Trade Desk’s biggest priorities is Asia, and with Benson joining our team, we’re confident he will help accelerate our growth strategy in the region,” said Tim Sims, Chief Revenue Officer, The Trade Desk. “Benson brings experience and expertise of data-driven advertising, as well as his invaluable relationships with key partners and advertisers, that are specific and unique to the Asian market. I look forward to partnering with Benson as we execute our next phase of growth in the region.”
“I am delighted to join The Trade Desk and build on the success the company has had in North Asia,” said Ho. “The advertising industry is at a turning point right now, and there’s enormous opportunity for brands to leverage global best practices and connect with consumers in new ways. It’s very exciting to be a part of the team that’s delivering a unique solution and expertise to global advertisers in the region.”
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, and LinkedIn.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210119005377/en/
FAQ
Who is Benson Ho in relation to The Trade Desk (TTD)?
What regions will Benson Ho oversee as part of The Trade Desk (TTD)?
What experience does Benson Ho bring to The Trade Desk (TTD)?
How does Benson Ho's appointment impact The Trade Desk (TTD)?
