The Trade Desk Appoints Andy Cunningham to Board of Directors

Rhea-AI Summary

Global advertising technology leader The Trade Desk (NASDAQ: TTD) announced the appointment of Andrea "Andy" Cunningham as an Independent Director on its board of directors. With nearly four decades of marketing experience, Cunningham has worked with major tech companies such as Apple, IBM, and Cisco. Her extensive background in high-growth technology firms is expected to enhance The Trade Desk's strategic direction as it continues to scale globally. CEO Jeff Green expressed enthusiasm for Cunningham's innovative marketing insights in the evolving digital landscape.

Positive

• Appointment of Andrea Cunningham, a marketing pioneer, to the board enhances strategic insights.
• Cunningham's experience with leading tech companies may drive innovative strategies for growth.
• Her background in high-growth tech firms aligns with The Trade Desk's goals for global scaling.

Negative

• None.

Cunningham, President of Cunningham Collective, Joins as an Independent Director

VENTURA, Calif.--(BUSINESS WIRE)-- Global advertising technology leader, The Trade Desk (Nasdaq: TTD), today announced that Andrea “Andy” Cunningham has joined its board of directors.

A technology industry marketing pioneer, Cunningham helped launch the Apple Macintosh early in her career, and continued to work closely with Steve Jobs, managing successful marketing campaigns for NeXT and Pixar. Over almost four decades, she has developed marketing, branding and communications strategies for many of the world’s leading technology companies, including IBM, HP and Cisco. She is the founder and president of Cunningham Collective, a marketing strategy firm serving technology companies across a range of industries.

Cunningham currently serves on the boards of a handful of private companies including MixR, Motive Power Systems, Specialized Bicycle Components and Woodward Communications. She is also a trustee of Aspen Institute, Computer History Museum, Menlo College and ZERO1: The Art & Technology Network. She also sits on the advisory board of UNICEF.

“I have known Andy as one of the most influential forces in tech marketing for many years, and I’m thrilled to bring her expertise and experience to The Trade Desk’s board of directors,” said Jeff Green, co-founder, chairman and CEO, The Trade Desk. “Andy’s unique perspective on the evolution of this industry will be valuable as more and more of the world’s leading marketers unleash the power of data-driven precision.”

“I’ve long admired what Jeff and the leadership team have built at The Trade Desk, and how they are driving new thinking in an industry that is digitizing rapidly,” said Cunningham. “I look forward to lending my experience in marketing and high-growth technology as The Trade Desk scales globally.”

A graduate of Northwestern University, Cunningham has taught marketing classes there as well as at Carnegie Mellon University, New York University, Stanford University, the University of Southern California and Menlo College.

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220118005125/en/

Patrick Wentling

Communications

The Trade Desk

PR@thetradedesk.com

Source: The Trade Desk

FAQ

What is the significance of Andrea Cunningham joining The Trade Desk's board of directors?

Andrea Cunningham's addition to the board brings extensive marketing expertise, which could enhance The Trade Desk's strategic direction in the competitive advertising technology sector.

What experience does Andrea Cunningham have relevant to The Trade Desk?

Cunningham has nearly four decades of experience in marketing and branding, having worked with leading technology firms like Apple and Cisco, which can provide valuable insights to The Trade Desk.

When did The Trade Desk announce Andrea Cunningham's appointment?

The Trade Desk announced Andrea Cunningham's appointment as an Independent Director in a recent press release.

How might Cunningham's role impact The Trade Desk's future strategies?

Cunningham's marketing expertise and experience with high-growth companies may help shape innovative strategies and drive growth as The Trade Desk scales globally.