The Trade Desk Appoints Naseem Tuffaha as Chief Growth Officer

Rhea-AI Summary

The Trade Desk (TTD) has appointed Naseem Tuffaha as Chief Growth Officer, a newly created position aimed at driving global operations and growth initiatives. Tuffaha, formerly at Microsoft, will report to CEO Jeff Green and work from the Seattle office. With nearly 30 years of leadership experience, Tuffaha's role will include workforce expansion and scaling the company's international presence. Green praised Tuffaha's proven track record in managing teams and driving growth. The appointment is seen as a strategic move to leverage Tuffaha's expertise for further advancement in the digital advertising sector.

Positive

• Naseem Tuffaha brings nearly 30 years of leadership experience, which may enhance The Trade Desk's growth potential.
• The newly created role reflects the company's commitment to scaling operations and expanding globally.

Negative

• New leadership change may raise concerns regarding continuity and possible experience gaps in the company's strategic initiatives.

VENTURA, Calif.--(BUSINESS WIRE)-- Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced the appointment of Naseem Tuffaha as Chief Growth Officer. In this newly created role, Tuffaha will be responsible for scaling operations and growth initiatives across the company, including long-term workforce expansion and scaling the company’s global presence. Tuffaha will report to Jeff Green, The Trade Desk’s Co-founder and CEO, and will be based in the company’s Seattle office.

Tuffaha brings almost 30 years of business leadership experience to The Trade Desk, most recently as General Manager, Worldwide Sales & Go-To-Market at Microsoft, where he was responsible for global sales strategy and field operations across the Microsoft 365 and Surface businesses. Prior to that, Tuffaha was the Chief of Staff for the EVP of Microsoft’s Worldwide Commercial Business, where he led cross-organizational growth initiatives. In addition, he served as COO and CMO for Microsoft’s Middle East and Africa region, helping grow a multibillion-dollar business across 25 countries. In addition to his experience at Microsoft, Tuffaha was also CEO and Chief Revenue Officer of Fidesic Corporation, a venture-backed start-up that automates financial processes for midsize organizations.

“Whether it is managing small, agile teams, or large organizations with thousands of professionals, Naseem is a proven leader with a successful track record of high growth and operational excellence, all while developing exceptional teams,” said Green. “In 12 years, we have quickly established The Trade Desk as the default demand-side advertising platform for the open internet, but we have only scratched the surface of our growth potential. Naseem’s expertise and experience will be valuable as we strive to scale our company and deliver more value to our advertising clients around the world.”

“The Trade Desk and its clients are helping redefine an industry, and as a result, the company has achieved exceptional growth in a short time,” said Tuffaha. “I could not be more excited to join Jeff and the leadership team at this stage in the company’s journey and bring my knowledge and skills to the table to drive global expansion and growth in the years ahead.”

Tuffaha holds a bachelor’s degree in economics from Harvard University.

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220328005110/en/

Melinda Zurich

The Trade Desk

melinda.zurich@thetradedesk.com

201-320-9398

Source: The Trade Desk

FAQ

What is the significance of Naseem Tuffaha's appointment as Chief Growth Officer at TTD?

Naseem Tuffaha's appointment is significant as it aims to drive global growth and operational scaling, leveraging his extensive experience.

What is Tuffaha's background before joining TTD?

Before joining The Trade Desk, Naseem Tuffaha served as General Manager at Microsoft, overseeing global sales strategy for Microsoft 365 and Surface.

How does Tuffaha's experience benefit TTD?

Tuffaha's extensive business leadership experience and track record of growth initiatives can help enhance TTD's market position and operational effectiveness.

Where will Naseem Tuffaha be based in his new role at TTD?

Naseem Tuffaha will be based in The Trade Desk's Seattle office.

Who does Naseem Tuffaha report to at TTD?

Naseem Tuffaha will report directly to Jeff Green, the Co-founder and CEO of The Trade Desk.