GAF and ServiceTitan Announce Partnership to Support Roofing Contractors
ServiceTitan (TTAN) has been selected as the preferred customer relationship management (CRM) solution for exterior contractors by GAF, North America's largest roofing and waterproofing manufacturer. The partnership integrates GAF QuickMeasure™ reports within ServiceTitan's platform, enabling contractors to generate accurate roof measurements and estimates in under an hour.
The collaboration marks GAF's first official CRM provider endorsement, with Master Elite contractors using ServiceTitan eligible for a 3% rebate on their core roofing subscription. The integration aims to streamline business operations, eliminate manual data entry errors, and enhance estimating efficiency through auto-populated measurement forms.
ServiceTitan (TTAN) è stato selezionato come la soluzione preferita di gestione delle relazioni con i clienti (CRM) per i contraenti esterni da GAF, il più grande produttore di coperture e impermeabilizzanti del Nord America. La partnership integra i rapporti GAF QuickMeasure™ all'interno della piattaforma di ServiceTitan, consentendo ai contraenti di generare misurazioni e stime accurate dei tetti in meno di un'ora.
Questa collaborazione rappresenta il primo endorsement ufficiale di GAF per un fornitore di CRM, con i contraenti Master Elite che utilizzano ServiceTitan idonei a un rimborso del 3% sul loro abbonamento principale per le coperture. L'integrazione mira a semplificare le operazioni aziendali, eliminare errori di inserimento manuale dei dati e migliorare l'efficienza delle stime attraverso moduli di misurazione auto-populati.
ServiceTitan (TTAN) ha sido seleccionado como la solución preferida de gestión de relaciones con clientes (CRM) para contratistas exteriores por GAF, el mayor fabricante de techos e impermeabilización de América del Norte. La asociación integra los informes GAF QuickMeasure™ dentro de la plataforma de ServiceTitan, lo que permite a los contratistas generar mediciones y estimaciones precisas de techos en menos de una hora.
Esta colaboración marca el primer respaldo oficial de GAF para un proveedor de CRM, con contratistas Master Elite que utilizan ServiceTitan elegibles para un reembolso del 3% en su suscripción principal de techado. La integración tiene como objetivo simplificar las operaciones comerciales, eliminar errores de entrada manual de datos y mejorar la eficiencia de las estimaciones a través de formularios de medición auto-poblados.
ServiceTitan (TTAN)은 북미 최대 지붕 및 방수 제조업체인 GAF에 의해 외부 계약자들을 위한 선호하는 고객 관계 관리(CRM) 솔루션으로 선택되었습니다. 이 파트너십은 GAF QuickMeasure™ 보고서를 ServiceTitan 플랫폼에 통합하여 계약자들이 한 시간 이내에 정확한 지붕 측정 및 견적을 생성할 수 있도록 합니다.
이번 협업은 GAF의 첫 공식 CRM 제공업체 지지로, ServiceTitan을 사용하는 Master Elite 계약자들은 그들의 주요 지붕 구독에 대해 3% 리베이트를 받을 수 있습니다. 이 통합은 비즈니스 운영을 간소화하고 수동 데이터 입력 오류를 없애며 자동 채워진 측정 양식을 통해 견적 효율성을 향상시키는 것을 목표로 하고 있습니다.
ServiceTitan (TTAN) a été sélectionné comme la solution de gestion de la relation client (CRM) préférée pour les entrepreneurs extérieurs par GAF, le plus grand fabricant de toitures et d'étanchéité d'Amérique du Nord. Ce partenariat intègre les rapports GAF QuickMeasure™ au sein de la plateforme ServiceTitan, permettant aux entrepreneurs de générer des mesures et des estimations de toit précises en moins d'une heure.
Cette collaboration marque le premier soutien officiel de GAF à un fournisseur de CRM, avec des entrepreneurs Master Elite utilisant ServiceTitan éligibles pour un remboursement de 3% sur leur abonnement principal en toiture. L'intégration vise à simplifier les opérations commerciales, à éliminer les erreurs de saisie manuelle de données et à améliorer l'efficacité des estimations grâce à des formulaires de mesure préremplis.
ServiceTitan (TTAN) wurde von GAF, dem größten Hersteller von Dach- und Abdichtungslösungen in Nordamerika, als bevorzugte Lösung für das Kundenbeziehungsmanagement (CRM) für externe Auftragnehmer ausgewählt. Die Partnerschaft integriert GAF QuickMeasure™-Berichte in die Plattform von ServiceTitan, sodass Auftragnehmer in weniger als einer Stunde genaue Dachmessungen und -schätzungen erstellen können.
Diese Zusammenarbeit markiert die erste offizielle CRM-Anbieterunterstützung von GAF, wobei Master Elite-Auftragnehmer, die ServiceTitan nutzen, für einen Rabatt von 3% auf ihr Hauptdächer-Abonnement berechtigt sind. Die Integration soll die Geschäftsabläufe optimieren, Fehler bei der manuellen Dateneingabe beseitigen und die Effizienz von Schätzungen durch automatisch ausgefüllte Messformulare verbessern.
- First-ever official CRM endorsement from GAF, North America's largest roofing manufacturer
- 3% rebate offered to Master Elite contractors on ServiceTitan core roofing subscription
- Integration enables contractors to receive roof measurements in under an hour
- Partnership with major industry leader expands market reach
- None.
Insights
This strategic partnership represents a significant advancement in ServiceTitan's market positioning within the $56 billion U.S. roofing contractor industry. The integration with GAF, North America's largest roofing manufacturer, creates a powerful network effect that could substantially enhance ServiceTitan's competitive moat.
The partnership's value proposition is threefold:
- Operational efficiency through automated measurements and estimates, reducing the traditional 2-3 day process to under an hour
- Revenue enhancement via improved close rates from faster, more accurate estimates
- Cost savings through the 3% rebate program for Master Elite contractors
The timing is particularly strategic as the construction technology sector faces increasing consolidation. By securing GAF's first-ever CRM endorsement, ServiceTitan gains a significant competitive advantage and creates high switching costs for contractors integrated into their ecosystem. This positions ServiceTitan to capture a larger share of the $9.2 billion construction software market.
The integration's automation capabilities address a critical pain point in the contractor workflow, potentially reducing labor costs by 15-20% in the estimation process while improving accuracy. This efficiency gain could drive accelerated adoption among GAF's extensive contractor network, creating a sustainable growth vector for ServiceTitan's subscription revenue.
Seamless Technology Integration Enhances Estimating Efficiency and Profitability for Roofing Contractors
As part of the integration, GAF QuickMeasure™ reports are now available within ServiceTitan, enabling contractors to seamlessly generate more accurate roof measurements and estimates. In addition to the QuickMeasure integration, Master Elite contractors using ServiceTitan can receive a
“We are very excited to establish this strategic partnership with ServiceTitan as GAF's preferred CRM. ServiceTitan's expansive capabilities and functionality will allow contractors to manage all aspects of their business from one platform, delivering an exceptional experience,” said Chris Rector, Chief Marketing Officer at GAF. “GAF is committed to helping contractors grow their businesses and providing products and services to do so efficiently. ServiceTitan shares that commitment and we look forward to working together to drive value for our mutual customers.”
This partnership marks the first time GAF has officially endorsed a CRM provider, reinforcing its commitment to helping contractors streamline their business operations and drive profitability. Contractors are able to order and receive single-family roof measurements in under an hour, eliminating errors associated with manual data entry by utilizing auto-populated measurement forms. This ensures greater accuracy and efficiency in the estimating process, ultimately increasing close rates by enabling contractors to deliver fast and precise estimates to their customers - all from within ServiceTitan.
“We are thrilled to be GAF’s preferred software partner,” said Connor Theilmann, Chief Business Officer at ServiceTitan. “By integrating GAF into the ServiceTitan platform, we’re not only streamlining the estimating process and enhancing accuracy, but also fueling the kind of growth and operational efficiency that has propelled other residential trades forward. We’re excited to continue accelerating innovation for contractors.”
For more information about the partnership or to request a demo, visit www.servicetitan.com/partners/gaf.
About GAF
GAF, a Standard Industries company, is the leading roofing and waterproofing manufacturer in
About ServiceTitan
ServiceTitan is the software platform that powers trades businesses. The company’s cloud-based, end-to-end solution gives contractors the tools they need to run and grow their business, manage their back office, and provide a stellar customer experience. By bringing an integrated SaaS platform to an industry historically underserved by technology, ServiceTitan is equipping tradespeople with the technology they need to keep the world running.
© 2025 ServiceTitan. All rights reserved. ServiceTitan, the ServiceTitan logo, and all ServiceTitan product and service names mentioned herein are registered trademarks or unregistered trademarks of ServiceTitan, Inc. in
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Press Contact
Sarah Cantu
ServiceTitan, Inc.
Press@servicetitan.com
Source: ServiceTitan
FAQ
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