Despite Economic Uncertainty, New ServiceTitan Data Finds 76% of Exterior Contractors Seek Revenue Growth and Profitability in 2025
ServiceTitan (TTAN) has released its second annual Exterior Services Report, surveying over 1,000 contractors in the roofing, gutters, siding, and windows industries. The study reveals that 76% of exterior contractors aim to grow revenue in 2025, though only 56% expect this growth to materialize. Major challenges include increasing material prices (64%), labor shortage (58%), and rising labor and overhead costs (53%).
To counter these challenges, contractors are focusing on optimization strategies: 62% aim to optimize overhead costs, 56% target labor costs, and 37% seek better marketing efficiency. Growth initiatives include expansion into metal roofing (23%), adding new locations (21%), and business acquisitions (6%). The industry shows interest in diversification, with contractors considering siding (40%), roofing insurance claims (22%), doors (11%), and solar (11%) as new trade opportunities.
ServiceTitan (TTAN) ha pubblicato il suo secondo Rapporto annuale sui Servizi Esterni, intervistando oltre 1.000 appaltatori nei settori di coperture, grondaie, rivestimenti e finestre. Lo studio evidenzia che il 76% degli appaltatori esterni punta a incrementare i ricavi nel 2025, anche se solo il 56% si aspetta che questa crescita si concretizzi. Le principali sfide includono l'aumento dei prezzi dei materiali (64%), la carenza di manodopera (58%) e l'incremento dei costi di lavoro e spese generali (53%).
Per affrontare queste difficoltà, gli appaltatori stanno puntando su strategie di ottimizzazione: il 62% mira a ottimizzare i costi generali, il 56% quelli della manodopera e il 37% cerca una maggiore efficienza nel marketing. Le iniziative di crescita comprendono l'espansione nel settore delle coperture metalliche (23%), l'apertura di nuove sedi (21%) e acquisizioni aziendali (6%). Il settore mostra interesse per la diversificazione, con gli appaltatori che considerano come nuove opportunità di lavoro i rivestimenti (40%), le richieste di risarcimento assicurativo per coperture (22%), le porte (11%) e il solare (11%).
ServiceTitan (TTAN) ha publicado su segundo Informe anual de Servicios Exteriores, encuestando a más de 1,000 contratistas en los sectores de techos, canaletas, revestimientos y ventanas. El estudio revela que el 76% de los contratistas exteriores busca aumentar sus ingresos en 2025, aunque solo el 56% espera que este crecimiento se materialice. Los principales desafíos incluyen el aumento de los precios de los materiales (64%), la escasez de mano de obra (58%) y el incremento de los costos laborales y gastos generales (53%).
Para enfrentar estos retos, los contratistas se están enfocando en estrategias de optimización: el 62% busca optimizar los costos generales, el 56% apunta a los costos laborales y el 37% busca una mayor eficiencia en el marketing. Las iniciativas de crecimiento incluyen la expansión en techos metálicos (23%), la apertura de nuevas ubicaciones (21%) y adquisiciones empresariales (6%). La industria muestra interés en la diversificación, con contratistas que consideran nuevas oportunidades en revestimientos (40%), reclamaciones de seguros para techos (22%), puertas (11%) y energía solar (11%).
ServiceTitan (TTAN)은 지붕, 홈통, 외벽 마감재, 창호 산업에 종사하는 1,000명 이상의 계약자를 대상으로 두 번째 연례 외부 서비스 보고서를 발표했습니다. 조사에 따르면 외부 계약자의 76%가 2025년에 매출 성장을 목표로 하고 있으나, 실제 성장을 기대하는 비율은 56%에 불과합니다. 주요 과제로는 자재 가격 상승(64%), 인력 부족(58%), 인건비 및 일반 관리비 증가(53%)가 꼽혔습니다.
이러한 과제를 극복하기 위해 계약자들은 최적화 전략에 집중하고 있습니다: 62%는 일반 관리비 최적화를, 56%는 인건비 절감을, 37%는 마케팅 효율성 향상을 목표로 합니다. 성장 전략으로는 금속 지붕 시장 확대(23%), 신규 지점 추가(21%), 기업 인수(6%) 등이 있습니다. 업계는 다양화에 관심을 보이며, 계약자들은 외벽 마감재(40%), 지붕 보험 청구(22%), 문(11%), 태양광(11%)을 새로운 사업 기회로 고려하고 있습니다.
ServiceTitan (TTAN) a publié son deuxième rapport annuel sur les services extérieurs, sondant plus de 1 000 entrepreneurs dans les secteurs de la toiture, des gouttières, des revêtements et des fenêtres. L'étude révèle que 76 % des entrepreneurs extérieurs visent une croissance du chiffre d'affaires en 2025, bien que seulement 56 % s'attendent à ce que cette croissance se réalise. Les principaux défis incluent la hausse des prix des matériaux (64 %), la pénurie de main-d'œuvre (58 %) et l'augmentation des coûts de main-d'œuvre et des frais généraux (53 %).
Pour relever ces défis, les entrepreneurs se concentrent sur des stratégies d'optimisation : 62 % cherchent à optimiser les frais généraux, 56 % ciblent les coûts de main-d'œuvre et 37 % visent une meilleure efficacité marketing. Les initiatives de croissance comprennent l'expansion dans la toiture métallique (23 %), l'ouverture de nouveaux sites (21 %) et les acquisitions d'entreprises (6 %). Le secteur montre un intérêt pour la diversification, les entrepreneurs envisageant comme nouvelles opportunités les revêtements (40 %), les sinistres d'assurance toiture (22 %), les portes (11 %) et le solaire (11 %).
ServiceTitan (TTAN) hat seinen zweiten jährlichen Bericht zu Außendienstleistungen veröffentlicht und dabei über 1.000 Auftragnehmer aus den Bereichen Dachdeckerei, Dachrinnen, Fassadenverkleidung und Fenster befragt. Die Studie zeigt, dass 76 % der Außendienstunternehmer für 2025 ein Umsatzwachstum anstreben, jedoch nur 56 % erwarten, dass dieses Wachstum tatsächlich eintritt. Hauptprobleme sind steigende Materialpreise (64 %), Arbeitskräftemangel (58 %) sowie steigende Arbeits- und Gemeinkosten (53 %).
Um diesen Herausforderungen zu begegnen, konzentrieren sich die Auftragnehmer auf Optimierungsstrategien: 62 % wollen die Gemeinkosten optimieren, 56 % die Arbeitskosten senken und 37 % streben eine effizientere Marketingstrategie an. Wachstumsinitiativen umfassen die Expansion im Bereich Metalldächer (23 %), die Eröffnung neuer Standorte (21 %) und Unternehmensübernahmen (6 %). Die Branche zeigt Interesse an Diversifikation, wobei Auftragnehmer neue Geschäftsfelder wie Fassadenverkleidungen (40 %), Dachversicherungsansprüche (22 %), Türen (11 %) und Solarenergie (11 %) in Betracht ziehen.
- 76% of contractors focusing on revenue growth indicates strong market demand
- Diversification into new trades and business lines shows growth potential
- 52% of contractors prioritizing customer experience modernization suggests potential for increased customer retention
- 18% planning to invest in additional software indicates technology adoption for efficiency
- Only 56% expect actual revenue growth in 2025, showing significant market uncertainty
- 64% facing pressure from increasing material prices impacts profitability
- 58% experiencing labor shortage challenges operations
- 35% not planning price increases despite rising costs could squeeze margins
Tech Takes Center Stage with Contractors Targeting Optimizing Overhead Costs, Labor Costs, and Better Marketing Efficiency to Increase Margins
LOS ANGELES, April 16, 2025 (GLOBE NEWSWIRE) -- ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, today released its second annual Exterior Services Report, a study of more than 1,000 contractors around the U.S., primarily in the roofing industry, as well as gutters, siding, and windows. The report reveals that exterior contractors seek to grow revenue (
“Economic uncertainty continues to test the agility of the exterior services industry, while reaffirming its resilience. Businesses wanting to improve revenue growth and profitability in this environment can’t assume what's worked in the past will carry their business forward; instead, they need to equip themselves with the tools necessary to handle whatever new challenges emerge,” said Chris Petros, GM of Residential at ServiceTitan. "Real-time insights to help spot issues and opportunities, tools that allow for business changes to be implemented seamlessly and at scale, and a continued focus on a customer-first approach, should work in concert to give businesses a competitive advantage and drive continued improvement in business outcomes."
Exterior contractors optimize operations to boost profitability
The pressures facing exterior contractors haven’t disappeared – they’ve followed the industry into 2025. Roofing contractors, in particular, are contending with the impact of increased prices on critical materials like metal. While over three-quarters of respondents say they’re focused on growing revenue, only
In light of these challenges, exterior services businesses are prioritizing optimization efforts —
New business lines are fueling momentum
To fuel their growth trajectory, roofing and exterior contractors report that they are expanding into metal roofing (
Personalizing and modernizing CX are rising in importance
Modernizing and digitizing the customer experience (
To get the results they want for their business,
To view the full findings and key takeaways, download ServiceTitan’s second annual Exterior Service Report here.
About the research
The survey was conducted on behalf of ServiceTitan by Thrive Analytics, an independent third-party research provider and a leading digital marketing research firm, polling more than 1,000 owners and executives of primary exterior services. For the purposes of this survey, an “exterior business” is defined as roofing, gutters, siding, solar, windows, skylights, decks, doors, and insulation companies with more than
About ServiceTitan
ServiceTitan is the software platform that powers trades businesses. The company’s cloud-based, end-to-end solution gives contractors the tools they need to run and grow their business, manage their back office, and provide a stellar customer experience. By bringing an integrated SaaS platform to an industry historically underserved by technology, ServiceTitan is equipping tradespeople with the technology they need to keep the world running.
© 2025 ServiceTitan. All rights reserved. ServiceTitan, the ServiceTitan logo, and all ServiceTitan product and service names mentioned herein are registered trademarks or unregistered trademarks of ServiceTitan, Inc. in the United States and other countries. Other brand names and marks mentioned herein are for identification purposes only and may be the trademarks of their respective holder(s).
Press Contact
Max Wertheimer
ServiceTitan, Inc.
Press@servicetitan.com
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