Taboola.com Ltd. reports developments in performance advertising technology for advertisers, publishers, original equipment manufacturers and apps across the open web. Its recurring news includes financial results, guidance commentary, share repurchase activity, investor conference participation and product updates for Realize, the company’s advertising platform for performance campaigns beyond search and social.
Company updates also cover AI-driven advertising and publisher tools, including Realize+ and DeeperDive, a generative AI answer engine embedded on publisher websites. Taboola’s announcements frequently reference publisher and OEM relationships, audience and monetization tools, first-party data, specialized algorithms and advertiser outcomes across digital media properties.
Taboola (TBLA), a global leader in performance advertising, has announced its management team's participation in four upcoming investor conferences in May 2025:
- Needham Technology, Internet & Telecom Conference on May 13 at 2:15 p.m. ET
- Seaport Growth Conference on May 15 at 1:00 p.m. ET
- B. Riley Institutional Investors Conference on May 21
- TD Cowen Technology, Media & Telecom Conference on May 28 at 1:50 p.m. ET
Live webcasts and replays of the fireside chats will be accessible through Taboola's investor relations website at investors.taboola.com.
Taboola has announced an expanded partnership with Samsung to provide news recommendations on Samsung devices globally. The multi-year agreement will see Taboola powering content recommendations on Samsung News, a widely-used news application available on millions of Samsung mobile devices, focusing on markets across Europe and India.
This collaboration builds upon an existing relationship between the two companies, enhancing Samsung users' access to content from Taboola's extensive publisher network. The partnership aims to increase publisher traffic while delivering personalized news recommendations to Samsung device users.
CEO Adam Singolda emphasized the significance of deepening ties with Samsung, highlighting the partnership's focus on delivering relevant and engaging news content while improving mobile user experiences.
Taboola (TBLA) has announced an expansion of its long-term partnership with Gannett, enhancing its Realize offering for performance advertisers. The partnership, which began in 2013, now enables advertisers to access display inventory across Gannett's digital properties, including USA TODAY and over 200 local publications in the USA TODAY Network.
The expanded partnership introduces Realize, a new AI-powered performance engine that optimizes ad campaigns across Taboola's publisher network. The system leverages unique data from Taboola's code-on-page integrations with publishers to enhance ad placement and optimization.
Taboola (TBLA), a global leader in performance advertising, has scheduled its First Quarter 2025 Financial Results announcement for Wednesday, May 7, 2025. The company will host a conference call and webcast with senior management at 8:30 a.m. ET to discuss the quarterly results.
The earnings call will be accessible via webcast through the company's investor relations website. Interested participants can register for dial-in details through a provided registration link. The webcast recording will remain available for replay until May 7, 2026.
Taboola (TBLA) has released a new study conducted with Qualtrics revealing significant challenges in social media advertising performance. The research shows that nearly 75% of performance marketers are experiencing diminishing returns on their social media ad investments, with most reporting that these diminishing returns affect over 30% of their spend.
Despite projections that social media ad spend will reach $239 billion in 2025 and $273 billion in 2026, marketers are facing obstacles due to audience saturation, rising costs, and ad fatigue. The study, which surveyed over 300 US advertisers from brands and agencies, found that over 80% of performance marketers are implementing multiple tactics to combat these challenges, with more than half expanding into additional digital channels beyond social media.
Taboola (TBLA) has announced that its Q1 2025 performance is tracking toward the high end of previously disclosed guidance ranges across all key metrics, including Revenues, Gross profit, ex-TAC Gross Profit, and Adjusted EBITDA. The company will report its complete Q1 2025 results before market opening on May 7, 2025.
The company notes that these preliminary indicators are unaudited and subject to change. Additionally, Taboola is hosting an Investor Day on March 26, 2025 at 10:00 a.m. ET, which will be accessible via webcast through their investor relations website.
Taboola (TBLA) has successfully secured a new $270 million revolving credit facility, using the proceeds to fully repay its existing term loan balance of $123.2 million. The refinancing is expected to generate annual interest savings of $3 to $5 million at current rates.
Key benefits of the new facility include increased financial flexibility through lower average debt balance potential, extended debt maturities to 2030, and approximately $180 million in additional debt capacity. The transaction was facilitated by Bank of America, Citibank, and Valley National Bank acting as key financial partners.
Taboola (TBLA) has achieved a significant milestone, marking 10 years of advertising partnership with Microsoft. The company has been serving ads on major Microsoft properties including MSN, Microsoft Edge browser, and Windows experiences. In a notable expansion, Taboola has now extended its reach to include advertising across Microsoft's productivity suite, specifically Outlook Mail and Office 365.
Through this partnership, Taboola's AI-powered technology enables advertisers to connect with nearly 600 million daily active users in brand-safe environments. The collaboration leverages Taboola's advertising capabilities across Microsoft's digital properties and apps, focusing on driving monetization and user engagement.
Taboola (TBLA) has announced a significant expansion of its share repurchase program, with its Board of Directors approving an additional $200 million authorization for buying back outstanding shares. This expansion brings the total current authorization to approximately $240 million.
The company's CFO, Steve Walker, expressed confidence in the business and its ability to generate strong free cash flow, while indicating plans to build upon their 2024 performance and strategically invest in future growth. The share buybacks will be conducted through various means, including open market purchases and trading plans under Rule 10b5-1, with timing and amount subject to market conditions.
Additionally, Taboola will host an Investor Day on March 26, 2025, in New York City, where management will present the company's strategy, market opportunity, and financial outlook.