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Taboola.com Ltd. (NASDAQ: TBLA) is a trailblazing technology company renowned for its advanced recommendation platform, which serves over 300 billion recommendations to more than 750 million unique visitors each month. The company’s artificial intelligence-based engine powers content and advertisement recommendations across the Open Web, partnering with influential digital properties such as websites, devices, and mobile apps to enhance user engagement and monetization. Taboola's partnerships include prominent publishers like USA Today, Business Insider, Chicago Tribune, and The Weather Channel.
Headquartered in New York City with R&D operations in Israel, Taboola has additional offices in Pasadena, London, and Bangkok, reflecting its global presence and influence. The company's diverse client base spans across the United States, Israel, the United Kingdom, Germany, France, and beyond, generating a significant portion of its revenue from the U.S.
Taboola's innovative AI technology has led to remarkable advancements, such as the Maximize Conversions feature, which has seen rapid adoption by major brands like Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey, and Opel Turkey. This tool automates cost per click bidding to maximize conversions within a specified budget, significantly enhancing advertising efficiency and effectiveness.
With a robust network of over 18,000 advertisers reaching nearly 600 million daily active users in a secure environment, Taboola has cemented its position as a leader in e-commerce recommendations. The company drives over 1 million monthly transactions for top-tier brands including Walmart, Macy’s, Skechers, and eBay, further bolstering its reputation.
Taboola continues to expand its offerings and partnerships, exemplified by its collaboration with the Associated Press to launch AP Buyline, providing consumers with factual product reviews. This initiative leverages Taboola's editorial expertise to offer independent product recommendations, enhancing the consumer experience and diversifying revenue streams for publishers.
As a forward-looking company, Taboola maintains a strong focus on innovation and growth. The company’s recent financial performance underscores its momentum, with Q1 2024 results surpassing expectations and projecting continued double-digit growth. CEO Adam Singolda emphasizes the company's commitment to advertiser success and the strategic ramp-up of key projects such as the Yahoo migration, positioning Taboola for a record year.
For more information, visit www.taboola.com and follow @taboola on Twitter and Instagram.
Taboola announced its Q1 2024 results surpassing high-end guidance, with revenues reaching $414M and accelerating growth in key metrics. The company reiterated its 2024 guidance, expecting strong growth across all metrics. Notable highlights include revenue growth, new publisher partnerships, and advancements in AI-bidding technology. Taboola also revealed plans for a share buyback program and initiatives to enhance user engagement and premium advertising experiences. The company remains focused on maximizing conversion rates and driving yield in 2024.
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