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Taboola.com Ltd. (NASDAQ: TBLA) is a trailblazing technology company renowned for its advanced recommendation platform, which serves over 300 billion recommendations to more than 750 million unique visitors each month. The company’s artificial intelligence-based engine powers content and advertisement recommendations across the Open Web, partnering with influential digital properties such as websites, devices, and mobile apps to enhance user engagement and monetization. Taboola's partnerships include prominent publishers like USA Today, Business Insider, Chicago Tribune, and The Weather Channel.
Headquartered in New York City with R&D operations in Israel, Taboola has additional offices in Pasadena, London, and Bangkok, reflecting its global presence and influence. The company's diverse client base spans across the United States, Israel, the United Kingdom, Germany, France, and beyond, generating a significant portion of its revenue from the U.S.
Taboola's innovative AI technology has led to remarkable advancements, such as the Maximize Conversions feature, which has seen rapid adoption by major brands like Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey, and Opel Turkey. This tool automates cost per click bidding to maximize conversions within a specified budget, significantly enhancing advertising efficiency and effectiveness.
With a robust network of over 18,000 advertisers reaching nearly 600 million daily active users in a secure environment, Taboola has cemented its position as a leader in e-commerce recommendations. The company drives over 1 million monthly transactions for top-tier brands including Walmart, Macy’s, Skechers, and eBay, further bolstering its reputation.
Taboola continues to expand its offerings and partnerships, exemplified by its collaboration with the Associated Press to launch AP Buyline, providing consumers with factual product reviews. This initiative leverages Taboola's editorial expertise to offer independent product recommendations, enhancing the consumer experience and diversifying revenue streams for publishers.
As a forward-looking company, Taboola maintains a strong focus on innovation and growth. The company’s recent financial performance underscores its momentum, with Q1 2024 results surpassing expectations and projecting continued double-digit growth. CEO Adam Singolda emphasizes the company's commitment to advertiser success and the strategic ramp-up of key projects such as the Yahoo migration, positioning Taboola for a record year.
For more information, visit www.taboola.com and follow @taboola on Twitter and Instagram.
Taboola (Nasdaq: TBLA) has announced an expanded partnership with Xiaomi's International Internet Business Department. This collaboration will see Xiaomi integrating Taboola News to power recommendations across their devices in multiple global markets.
Taboola News will be incorporated into various touchpoints within Xiaomi's mobile devices, connecting users with relevant content from Taboola's extensive publisher network. This partnership aims to create new engagement and revenue opportunities for mobile carriers, device manufacturers, publishers, and brands.
Song Qiang, GM of International Internet Business at Xiaomi, emphasized the importance of delivering relevant experiences to their device owners. Adam Singolda, CEO at Taboola, highlighted Xiaomi's status as a trusted mobile brand and the potential for their devices to become a medium for content discovery and engagement worldwide.
Taboola (Nasdaq: TBLA) has announced the widespread availability of its AI-powered bidding technology, Maximize Conversions, to all advertisers. This technology automates the bidding process, allowing advertisers to focus on their budget and marketing objectives while the algorithm manages campaigns efficiently. Previously, advertisers using Taboola's conversion tracking methods achieved a 110% increase in conversions.
The update now allows any advertiser to access Max Conversions without requiring Taboola's specific conversion tracking tools. The technology has seen significant adoption, with 70% of advertisers using it, including major brands like Hyundai and Peugeot Turkey. Taboola reported a 100% increase in campaigns launched with Maximize Conversions in Q2 2024 compared to the previous quarter.
Taboola (Nasdaq: TBLA), a global leader in open web recommendations, has announced its management team's participation in three upcoming investor conferences:
- Oppenheimer 27th Annual Technology, Internet & Communications Conference on August 12, 2024, with a presentation at 2:05 p.m. ET
- Benchmark Technology, Media & Telecom Conference on September 5, 2024
- B. Riley Consumer & TMT Conference on September 12, 2024
Live webcasts and replays of the fireside chats will be available on Taboola's investor relations website. These conferences provide opportunities for investors to gain insights into Taboola's operations and future plans.
Taboola (TBLA) reported strong Q2 2024 results, beating expectations on revenues, ex-TAC, and Adjusted EBITDA. Key highlights include:
- Q2 revenues of $428M (+29% YoY)
- ex-TAC Gross Profit of $150M (+21% YoY)
- Adjusted EBITDA of $37M (+138% YoY)
- Free Cash Flow of $26M (+237% YoY)
Taboola reiterated its 2024 guidance for ex-TAC, Adjusted EBITDA, and Free Cash Flow, with growth rates accelerating across all metrics. The company completed the Yahoo advertiser migration, launched new products like 'Audience Solution', and saw strong eCommerce performance. Taboola also bought back $27M in shares during Q2.
Taboola (Nasdaq: TBLA) has integrated DoubleVerify's DV Authentic Marketplace solution, expanding their partnership to enhance brand safety for advertisers. This integration allows Taboola advertisers to:
- Import custom brand safety settings from other media campaigns
- Go beyond standard categories and keyword blocklists
- Customize protection against unsafe and unsuitable content before bidding
This move follows Taboola's recertification for the Brand Safety Certified Seal from Trustworthy Accountability Group (TAG). The partnership aims to provide advertisers with more confidence in their ad placements and enhance overall campaign performance on Taboola's platform.
Taboola (Nasdaq: TBLA) has introduced Taboola for Audience, an AI-powered technology designed to help publishers increase traffic and navigate changes in search and social media referrals. This new offering has driven nearly 10% more traffic to select publisher sites, becoming a top referral source after social media and search.
Taboola for Audience combines AI-powered personalization capabilities into a unified platform, offering exclusive acquisition channels, reader experience personalization, and actionable audience insights. The technology leverages Taboola's network of nearly 600 million daily active users and distribution across top mobile device manufacturers.
This initiative aims to help publishers adapt to challenges posed by Big Tech changes and evolving consumer behavior, including the impact of Generative AI on search traffic and the closure of dedicated news portals on social platforms.
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, has announced the release of its second quarter 2024 financial results on Wednesday, August 7, 2024, before market open. The company will host a conference call and webcast at 8:30 a.m. ET on the same day to discuss the results.
Investors and interested parties can access the call via webcast at https://investors.taboola.com. To join by phone, registration is required at a provided link. The webcast will be available for replay for one year, until August 7, 2025.
Taboola (Nasdaq: TBLA), a leader in powering recommendations on the open web, has been named one of the 2024 Best Workplaces in New York by Great Place to Work® and Fortune. This marks the first time Taboola has achieved this accolade. The recognition is based on rigorous benchmarks and employee feedback collected through the Trust Index™ Survey, which included responses from nearly 140,000 employees. In 2023, 92% of Taboola employees rated the company as a great place to work, far above the 57% average for U.S. companies. This award adds to Taboola's previous honors, including ten placements on Built In's 2024 Best Places to Work Awards and being named a Best Place to Work by Campaign.
Taboola (Nasdaq: TBLA) announced the results of a YouGov study focusing on advertiser reactions to cookie deprecation. Conducted online among 202 advertising and marketing decision-makers, the study reveals that only 25% of advertisers are fully prepared for the cookieless future. Despite Google's decision to delay the cookie phaseout, 46% support the delay. In response to the phaseout, 44% of advertisers plan to shift their ad spending to different channels, with search and native advertising expected to perform best. The study highlights the imminent changes and challenges advertisers face in a post-cookie world.
Taboola (Nasdaq: TBLA) has announced an exclusive partnership with Foundry, the media division of IDG, aimed at enhancing content recommendations across Foundry's network, which includes popular tech sites like Macworld and PCWorld. This collaboration will leverage Taboola's suite of products, such as Taboola Feed and Explore More, to boost user engagement, audience development, and monetization opportunities. Foundry reaches 28 million monthly visitors, and this partnership is expected to optimize user experience and drive revenue growth. Foundry's Managing Director, Christian Löbering, and Taboola's CEO, Adam Singolda, expressed enthusiasm about the partnership's potential to strengthen Foundry's digital properties.
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