Taboola Announces Partnership with a360media to Increase User Engagement and Monetization Opportunities Across Multiple Top Digital Properties Including Us Weekly, Life & Style, In Touch, Soap Opera Digest, First For Women, and More
Taboola (Nasdaq: TBLA) has partnered with a360media, a top media company with 74 million monthly pageviews, to enhance user engagement and monetization across popular digital properties like Us Weekly, Life & Style, and Soap Opera Digest. The collaboration involves integrating Taboola’s personalized content recommendation tools, including Taboola Feed, into a360media's websites. This integration aims to optimize user experience and drive revenue growth. Key figures from both companies highlighted the strategic importance of this partnership in expanding their audience and improving content engagement.
- Partnership with a360media targets 74 million monthly pageviews.
- Integration of Taboola Feed aims to enhance user engagement.
- Expected revenue growth through optimized content recommendations.
- Expansion into lifestyle and entertainment verticals.
- Positive industry recognition from key figures in both companies.
- No detailed financial projections disclosed.
- Dependence on partnership success for revenue growth.
- Potential risks if user engagement strategies fail.
Partnership Marks Taboola’s Continued Expansion Into Lifestyle and Entertainment Verticals
NEW YORK, May 15, 2024 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a partnership with a360media, a leading multi-platform media company, garnering around 74 million pageviews per month.
a360media will utilize Taboola’s suite of products to grow its audience, optimize user engagement, and drive revenue. Taboola will be implemented into various a360media sites including Us Weekly, Life & Style, InTouch, Soap Opera Digest, and First For Women, among others. a360media will incorporate Taboola Feed, a seamlessly integrated feed that provides readers with personalized multi-format content recommendations for an engaging experience into the publisher’s family of news websites, on homepages and article pages. Taboola allows a360media to provide personalized user experiences across these touchpoints, optimizing content recommendations to improve user engagement.
“As our audience expands, it was crucial for us to discover a partner who can facilitate our growth in all aspects. We chose to go with Taboola because of their comprehensive offerings that keep readers engaged, and open new avenues to grow our business," said Paul Likins, VP, Operations Revenue at a360media. “We're thrilled to work together as part of our ongoing strategy to enhance entertainment news and elevate audience engagement across our digital platforms.”
“a360media’s brands represent must-read destinations for millions of consumers who are passionate about the latest in entertainment and lifestyle news. They have a comprehensive vision that considers growth from all perspectives, and we're grateful to be contributing to various aspects of it—from audience engagement to monetization,” said Adam Singolda, CEO and Founder at Taboola.
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers and eBay among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
Disclaimer - Forward-Looking Statements
Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023 under Part 1, Item 1A “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.
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