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Stellantis N.V. (NYSE: STLA) is a multinational automotive manufacturing corporation formed on January 16, 2021, through a merger between Fiat Chrysler Automobiles and PSA Group. It stands as the world's fifth-largest automaker, known for its diverse and iconic portfolio of 14 brands including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, and mobility brands Free2Move and Leasys.
The company’s mission is to lead the world in sustainable mobility technology, focused on creating value for stakeholders and communities. Stellantis has a strong market presence in Europe, North America, and South America, with 44% of its 2023 sales volume in Europe, 29% in North America, and 15% in South America. Despite challenges like the microchip shortage, the company reported a sales volume of 6.2 million vehicles and EUR 189.5 billion in revenue in 2023.
Stellantis is constantly innovating and expanding its product lineup. Recent highlights include the launch of the Dodge Complete Performance Package, which enhances vehicle protection and includes high-performance driving instruction at Radford Racing School. Additionally, the 2025 Ram 1500 RHO, a powerhouse off-road truck, exemplifies the brand's relentless pursuit of performance and engineering excellence.
In the electric vehicle (EV) sector, Stellantis is making strides with the Fiat 500e, an all-electric version of its legendary 500 model, and the Jeep Wagoneer S, showcasing the flexibility of the STLA Large platform. These innovations underscore Stellantis' commitment to sustainable and high-performance mobility solutions.
The company is also engaging customers through unique marketing initiatives and community events. The Jeep Beach event, for instance, attracted over 40,000 Jeep 4x4s, raising significant funds for local charities. Similarly, Alfa Romeo's limited edition Quadrifoglio Super Sport models highlight the brand’s dedication to performance and exclusivity.
Stellantis continues to leverage its rich heritage and innovative spirit to push the boundaries of the automotive industry, ensuring it remains at the forefront of technological advancements and market trends.
FCA US LLC reported a 32% increase in total sales for Q2 2021, driven by significant consumer demand across its brands. Retail sales rose 27%, with notable performances from Jeep, Ram, Dodge, Chrysler, and Alfa Romeo. The Jeep Wrangler achieved its best quarter ever in retail sales, while Ram total sales rose 47% year-over-year. Dodge also saw a 42% increase in total sales. The company continues to address supply chain challenges to maintain robust sales growth.
Stellantis has announced the launch of the Jeep Wrangler Xtreme Recon Package, enhancing the vehicle's off-road capabilities. The package features 35-inch BF Goodrich KO2 all-terrain tires and starts production at the Toledo Assembly Plant in August. The Xtreme Recon includes a 100:1 crawl ratio available later this year, boosting off-road control. Key specifications include approach angle of 47.4 degrees and ground clearance of 12.9 inches. This move marks Jeep's effort to sustain its legacy as a leading 4x4 brand while fulfilling customer demand for enhanced vehicle features.
Stellantis announced the launch of the all-new 2021 Jeep Grand Cherokee L, now featuring three rows of seats, which began shipping to dealers nationwide on June 21, 2021. Manufactured at the Detroit Assembly Complex - Mack plant, this model is positioned to enhance Jeep's offerings in the full-size SUV market. The launch is supported by a $1.6 billion investment aimed at creating 3,850 new jobs, with 2,100 filled by Detroit residents. The Grand Cherokee L boasts advanced 4x4 capabilities, improved safety features, and next-gen technologies, highlighting Stellantis's commitment to innovation and local employment.
On June 17, 2021, Stellantis announced a partnership with DSR Performance to distribute officially licensed engine parts for the Dodge Challenger Mopar Drag Pak. This initiative enhances the existing collaboration dating back to 2003, providing a comprehensive catalog of over 20 specialty parts for grassroots and professional drag racers. The Drag Pak, known for its high-performance capabilities, recently showcased a 7-second quarter-mile run at the NHRA Gatornationals. DSR Performance will also offer on-site support at NHRA events, further integrating their offerings into the racing community.
Stellantis has partnered with the National Business League to establish a National Black Supplier Development Program aimed at enhancing opportunities for Black businesses. This initiative seeks to develop over 2.9 million Black suppliers for future contracting and procurement opportunities, emphasizing racial equity in the marketplace. A virtual training portal will facilitate qualification and training, providing resources for entrepreneurship. This program comes in light of the challenges faced by Black businesses during the COVID-19 pandemic, with up to 40% closing permanently in 2020.
Dodge has announced a promotional partnership with Universal Pictures for the upcoming film "F9," launching a multi-tier marketing campaign, including the "Superpower" spot. This campaign, starting June 11, features Dodge vehicles prominently across various media platforms and in an Atlantic Records music video. "F9" is the ninth installment of the franchise, which has grossed over $5 billion globally. Dodge vehicles like the Charger SRT Hellcat are highlighted in the film, reinforcing the brand's legacy within the franchise.
The MotorTrend Presents Roadkill Nights Powered by Dodge returns on August 14, 2021, in Pontiac, Michigan, celebrating American car culture. This event features legal street racing on historic Woodward Avenue, interactive experiences, and showcases from popular automotive influencers.
Participants can enjoy Dodge thrill rides in Challenger and Charger SRT Hellcats, a muscle car show, and a new celebrity racing format. The event will livestream for fans unable to attend, ensuring widespread engagement with the automotive community.
Volta Industries is partnering with Jeep to promote the launch of the new Wrangler 4xe through a unique advertising campaign on Volta's EV charging stations. Launching in July 2021, the campaign features dynamic weather-based ads displayed on large digital screens, highlighting the vehicle's versatility. As the first brand to use this technology, Jeep aims to engage drivers at key moments during their daily commutes. Volta Charging's network reaches over 70 million consumers, enhancing consumer awareness and encouraging EV adoption.
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