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Stellantis N.V. (NYSE: STLA) is a multinational automotive manufacturing corporation formed on January 16, 2021, through a merger between Fiat Chrysler Automobiles and PSA Group. It stands as the world's fifth-largest automaker, known for its diverse and iconic portfolio of 14 brands including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, and mobility brands Free2Move and Leasys.
The company’s mission is to lead the world in sustainable mobility technology, focused on creating value for stakeholders and communities. Stellantis has a strong market presence in Europe, North America, and South America, with 44% of its 2023 sales volume in Europe, 29% in North America, and 15% in South America. Despite challenges like the microchip shortage, the company reported a sales volume of 6.2 million vehicles and EUR 189.5 billion in revenue in 2023.
Stellantis is constantly innovating and expanding its product lineup. Recent highlights include the launch of the Dodge Complete Performance Package, which enhances vehicle protection and includes high-performance driving instruction at Radford Racing School. Additionally, the 2025 Ram 1500 RHO, a powerhouse off-road truck, exemplifies the brand's relentless pursuit of performance and engineering excellence.
In the electric vehicle (EV) sector, Stellantis is making strides with the Fiat 500e, an all-electric version of its legendary 500 model, and the Jeep Wagoneer S, showcasing the flexibility of the STLA Large platform. These innovations underscore Stellantis' commitment to sustainable and high-performance mobility solutions.
The company is also engaging customers through unique marketing initiatives and community events. The Jeep Beach event, for instance, attracted over 40,000 Jeep 4x4s, raising significant funds for local charities. Similarly, Alfa Romeo's limited edition Quadrifoglio Super Sport models highlight the brand’s dedication to performance and exclusivity.
Stellantis continues to leverage its rich heritage and innovative spirit to push the boundaries of the automotive industry, ensuring it remains at the forefront of technological advancements and market trends.
Stellantis has launched the 2021 Drive for Design contest for U.S. high school students in grades 10-12, challenging them to create sketches of an electrified Jeep vehicle.
Entries are due by May 14, 2021, with three winners set to receive mentoring from Stellantis designers, scholarships to the College for Creative Studies, and other prizes.
This initiative, which began nine years ago, aims to inspire and connect young artists with careers in automotive design.
The Jeep brand will showcase its legendary off-road capability at the 2021 Easter Jeep Safari from March 27 to April 4 in Moab, Utah. Custom vehicles featuring electric powertrains will be unveiled, emphasizing both performance and adventure. Design sketches of new concept vehicles provide an early look at what enthusiasts can expect. The Jeep lineup includes models like the Cherokee, Wrangler, and Grand Cherokee, all built to deliver outstanding journeys and versatility. For further updates and images, the company will release more information shortly.
On March 8, 2021, Alfa Romeo celebrated International Women's Day by honoring its pioneering female race drivers, tracing their contributions from Baroness Maria Antonietta d'Avanzo in the early 1900s to Tatiana Calderon, the first Latin American woman to drive in Formula One. The brand highlighted key figures like Odette Siko and Hellè Nice, who broke boundaries in automotive racing. Alfa Romeo's commitment to diversity in motorsports reflects its rich history and innovative approach to vehicle design, exemplified by models like the Stelvio and Giulia.
Stellantis has announced the official debut of the all-new 2022 Wagoneer and Grand Wagoneer, scheduled for March 11, 2021, at noon EST. These models mark a significant return for the Wagoneer as a premium extension of the Jeep brand, emphasizing luxury, comfort, and legendary 4x4 capabilities. The reveal will be streamed live on various social media platforms, showcasing a blend of American craftsmanship and modern technology to appeal to a new demographic of customers.
Stellantis has announced that the 2022 Wagoneer and Grand Wagoneer will be the first vehicles to integrate Amazon's Fire TV for Auto, providing passengers with high-definition streaming, Alexa capabilities, and seamless user experience through the Uconnect 5 platform. This technology allows customers to connect their Amazon accounts, pause viewing at home, and continue in the vehicle. The official debut is set for March 11, 2021, with availability in North America planned for Fall 2021. This move aims to enhance in-car connectivity and set a new standard in the premium SUV segment.
Stellantis' Dodge brand partners with MTN DEW and Speedway for the 'Charge Your Garage' sweepstakes, running from March 1 to May 2, 2021. Participants can enter by scanning a 20-oz. MTN DEW bottle, which also offers chances for instant prizes like gift cards and merchandise. The grand prize features a 2021 Dodge Durango R/T equipped with a 5.7-liter HEMI® V-8. Dodge continues to enhance its brand presence following its successful 'Family Motto' campaign, promising more initiatives for engaged fans.
Alfa Romeo launched an updated certified pre-owned vehicles (CPOV) website, enhancing the buying experience for prospective customers. The site provides an easy platform for locating, researching, and purchasing certified pre-owned Alfa Romeo cars from home. Each CPOV undergoes a stringent 169-point inspection and comes with a factory-backed 5-year/100,000-mile warranty. Additional benefits include roadside assistance, CARFAX vehicle history reports, SiriusXM radio subscriptions, and various financing options. The program ensures customer satisfaction while supporting Stellantis's portfolio.
Stellantis announced a profit-sharing payment of $8,010 for UAW-represented employees, set to be distributed on March 15, 2021, based on compensated hours worked. Approximately 43,000 employees are eligible. This payment reflects a performance-based calculation tied to the 2019 UAW-FCA Collective Bargaining Agreement and Stellantis’ financial results from 2020. Since 2009, U.S. hourly employees have averaged over $44,700 in profit-sharing distributions.
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