The Jeep® Grand Cherokee L 'Wildly Civilized' Marketing Campaign Launches Across Television, Social and Digital Channels

Rhea-AI Summary

The Jeep brand has launched its new marketing campaign, “Wildly Civilized”, to promote the 2021 Jeep Grand Cherokee L, showcasing its combination of luxury and ruggedness. The campaign will run across broadcast, social, and digital platforms, including dedicated TV spots during major sports events.

Notable features of the new Grand Cherokee L include seven-passenger seating, advanced safety technologies, and a legacy of over 7 million sales. This SUV aims to redefine the full-size segment with enhanced 4x4 capability and premium craftsmanship.

Positive

• Launch of the new marketing campaign 'Wildly Civilized' across multiple platforms.
• Introduction of the 2021 Jeep Grand Cherokee L with seven-passenger seating.
• The new model enhances the brand's legacy, having sold over 7 million units globally.

Negative

• None.

AUBURN HILLS, Mich., July 12, 2021 /PRNewswire/ --

• "Wildly Civilized" campaign launches across broadcast, social and digital platforms, including a dedicated television spot during high-profile sports coverage through July and August
• Rooted in a legacy of Jeep® 4x4 capability, luxury and advanced technologies, and loaded with Grand Cherokee firsts, the all-new 2021 Jeep Grand Cherokee L, now with seven-passenger seating, delivers an exceptional customer experience
• The all-new 2021 Jeep Grand Cherokee L is arriving in dealerships across the country now

The Jeep® brand is launching its new marketing campaign "Wildly Civilized" for the all-new 2021 Jeep Grand Cherokee L. The "Wildly Civilized" campaign will run across television, social media channels and digital platforms.

"This 'Wildly Civilized' campaign for the all-new 2021 Jeep Grand Cherokee L encapsulates the perfect center of gravity of the upscale SUV," said Olivier Francois, Chief Marketing Officer, Stellantis. "It reflects the balance of sophistication and ruggedness, of craftsmanship and capabilities, that only the Jeep brand can own. With the Grand Cherokee L, you don't have to pick one over the other, you have the freedom to choose both."

The "Wildly Civilized" spot, which can be viewed on the brand's YouTube channel, speaks to how the all-new 2021 Grand Cherokee L bridges refinement and adventure for its drivers: 

Nearly 30 years ago, the Jeep Grand Cherokee began its legacy as the most awarded SUV in history. Following four groundbreaking generations of the vehicle, countless industry accolades and more than 7 million in global sales, the Jeep brand continues to shatter expectations of the full-size SUV segment with the all-new 2021 Jeep Grand Cherokee L. The newest iteration is designed and engineered to deliver an unmatched combination of even more legendary 4x4 capability, superior on-road refinement, premium styling and craftsmanship inside and out, and a host of advanced safety and technology features. The result is the all-new 2021 Jeep Grand Cherokee L, for the first time ever with seating for six or seven.

A second, dedicated, 30-second "Wildly Civilized" spot will run during high-profile sports coverage during July and August.

The Jeep brand's "Wildly Civilized" campaign was created in partnership with Chicago-based Highdive agency.

Jeep Brand
Built on 80 years of legendary heritage, Jeep is the authentic SUV with capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep lineup, is filled with benefits and exclusive perks to deliver Jeep owners the utmost care and dedicated 24/7 support.

The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left- and right-hand drive configurations and with gasoline and diesel powertrain options. Jeep is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep 
Instagram: www.instagram.com/jeep 
Twitter: www.twitter.com/jeep
YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA

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SOURCE Stellantis

FAQ

What is the 'Wildly Civilized' campaign for the 2021 Jeep Grand Cherokee L?

The 'Wildly Civilized' campaign is a marketing initiative launched by Jeep to promote the 2021 Grand Cherokee L, highlighting its luxury and rugged capabilities across television, social media, and digital platforms.

When did the 'Wildly Civilized' campaign launch for the 2021 Jeep Grand Cherokee L?

The campaign launched in July 2021 and will continue through the summer.

What notable features does the 2021 Jeep Grand Cherokee L offer?

The 2021 Jeep Grand Cherokee L offers seven-passenger seating, advanced safety features, and a blend of luxury and rugged capability.

How many Jeep Grand Cherokees have been sold globally?

Over 7 million Jeep Grand Cherokees have been sold globally, making it one of the most awarded SUVs in history.

Who is the Chief Marketing Officer of Stellantis?

Olivier Francois is the Chief Marketing Officer of Stellantis.