Pretty/Dirty! All-new Jeep® Wagoneer S, the Luxury Off-road Capable Electric SUV, Launches 'Beautiful Things Can Still Get Dirty' Marketing Campaign
The Jeep Wagoneer S, launching in January 2025, marks Jeep's first global battery-electric vehicle (BEV) in the U.S. with a starting MSRP of $71,995. The luxury electric SUV delivers impressive specs including 600 horsepower, 617 lb.-ft. torque, and 0-60 mph in 3.4 seconds with up to 300 miles range.
Key features include a Level 2 home charger option or $600 charging credits, 20-80% charging in 23 minutes, and a segment-exclusive 19-speaker McIntosh system. The vehicle qualifies for IRA EV credits and includes Selec-Terrain with five drive modes. Jeep is promoting the launch with their 'Beautiful Things Can Still Get Dirty' campaign across multiple platforms, including Netflix's Christmas Day football games.
La Jeep Wagoneer S, che sarà lanciata a gennaio 2025, segna il primo veicolo elettrico a batteria (BEV) globale di Jeep negli Stati Uniti, con un prezzo di partenza di $71,995. Questo SUV elettrico di lusso offre specifiche impressionanti, tra cui 600 cavalli di potenza, 617 lb-ft di coppia e un'accelerazione da 0 a 60 mph in 3,4 secondi, con un'autonomia fino a 300 miglia.
Tra le caratteristiche principali vi sono un'opzione di caricatore domestico di livello 2 o $600 di crediti per la ricarica, una ricarica dal 20 all'80% in 23 minuti e un sistema esclusivo nel segmento con 19 altoparlanti McIntosh. Il veicolo è idoneo per i crediti IRA EV e include Selec-Terrain con cinque modalità di guida. Jeep sta promuovendo il lancio con la loro campagna 'Le cose belle possono ancora sporcarsi' su più piattaforme, inclusi i giochi di football di Natale su Netflix.
El Jeep Wagoneer S, que se lanzará en enero de 2025, marca el primer vehículo eléctrico de batería (BEV) global de Jeep en los EE. UU., con un precio inicial de $71,995. Este SUV eléctrico de lujo ofrece especificaciones impresionantes, incluyendo 600 caballos de fuerza, 617 lb-ft de torque y una aceleración de 0 a 60 mph en 3.4 segundos, con un alcance de hasta 300 millas.
Las características clave incluyen una opción de cargador doméstico de nivel 2 o $600 en créditos de carga, del 20 al 80% de carga en 23 minutos, y un sistema exclusivo en su segmento con 19 altavoces McIntosh. El vehículo califica para créditos IRA EV e incluye Selec-Terrain con cinco modos de conducción. Jeep está promocionando el lanzamiento con su campaña 'Las cosas bellas pueden ensuciarse' en múltiples plataformas, incluidos los juegos de fútbol del Día de Navidad en Netflix.
지프 와곤너 S는 2025년 1월에 출시되며, 지프의 첫 번째 전 세계 배터리 전기차(BEV)로 미국에서 시작 가격은 $71,995입니다. 이 고급 전기 SUV는 600 마력, 617 lb-ft의 토크, 0-60 mph를 3.4초 만에 가속할 수 있으며 최대 300마일의 주행 거리를 제공합니다.
주요 기능으로는 레벨 2 홈 충전기 옵션 또는 $600 충전 신용, 23분 만에 20-80% 충전, 그리고 세그먼트 독점 19 스피커 맥킨토시 시스템이 포함되어 있습니다. 이 차량은 IRA EV 크레딧 자격이 있으며, 다섯 가지 주행 모드가 포함된 세렉-테레인을 지원합니다. 지프는 '아름다운 것들은 여전히 더러워질 수 있다'는 캠페인을 통해 여러 플랫폼에서 출시를 홍보하고 있으며, 넷플릭스의 크리스마스 날 축구 경기에서도 소개됩니다.
Le Jeep Wagoneer S, qui sera lancé en janvier 2025, marque le premier véhicule électrique à batterie (BEV) mondial de Jeep aux États-Unis avec un prix de départ de 71 995 $. Ce SUV électrique de luxe offre des spécifications impressionnantes, notamment 600 chevaux, 617 lb-ft de couple et un passage de 0 à 60 mph en 3,4 secondes, avec une autonomie allant jusqu'à 300 miles.
Parmi les fonctionnalités clés, on trouve une option de chargeur domestique de niveau 2 ou 600 $ de crédits de charge, une charge de 20 à 80 % en 23 minutes et un système McIntosh exclusif au segment avec 19 haut-parleurs. Le véhicule est éligible aux crédits IRA EV et comprend Selec-Terrain avec cinq modes de conduite. Jeep promeut le lancement avec sa campagne 'Les belles choses peuvent encore se salir' sur plusieurs plateformes, y compris les matchs de football de Noël sur Netflix.
Der Jeep Wagoneer S, der im Januar 2025 auf den Markt kommt, ist das erste globale batterieelektrische Fahrzeug (BEV) von Jeep in den USA mit einem Startpreis von $71,995. Das luxuriöse Elektro-SUV bietet beeindruckende Spezifikationen, darunter 600 PS, 617 lb-ft Drehmoment und eine Beschleunigung von 0-60 mph in 3,4 Sekunden mit einer Reichweite von bis zu 300 Meilen.
Zu den wichtigsten Merkmalen gehören eine Level-2-Heimladeoption oder $600 Ladecredits, eine 20-80% Ladung in 23 Minuten und ein segmentexklusives 19-Lautsprecher-McIntosh-System. Das Fahrzeug qualifiziert sich für IRA EV Credits und beinhaltet Selec-Terrain mit fünf Fahrmodi. Jeep bewirbt den Launch mit der Kampagne 'Schöne Dinge können immer noch schmutzig werden' auf mehreren Plattformen, einschließlich der Fußballspiele an Weihnachten auf Netflix.
- Powerful performance specs: 600hp, 617 lb.-ft. torque, 0-60 mph in 3.4 seconds
- Competitive 300-mile range on single charge
- Qualifies for IRA EV tax credits
- Fast charging capability: 20-80% in 23 minutes
- Includes choice of Level 2 home charger or $600 charging credits
- High entry price point at $71,995
- initial availability to EV-certified dealers only
Insights
The launch of the Jeep Wagoneer S represents a pivotal moment in Stellantis' EV strategy, marking their first global BEV in the U.S. market. The $71,995 price point, combined with IRA tax credit eligibility, positions it competitively in the premium electric SUV segment against rivals like Tesla Model X and BMW iX.
The technical specifications are particularly impressive - 600 horsepower and 617 lb-ft of torque with a 3.4-second 0-60 time puts it in supercar territory. The 300-mile range and 20-80% charging in 23 minutes address key EV adoption barriers. The inclusion of a Level 2 charger or charging credits demonstrates strategic thinking about the ownership experience.
Most critically, this launch represents Jeep's ability to maintain brand DNA while transitioning to electrification. The focus on off-road capability through the Selec-Terrain system while offering premium features like the McIntosh sound system shows market positioning sophistication.
This product launch is strategically timed and positioned. The marketing campaign launching during Netflix's Christmas Day football games targets high-value demographics, while the "Beautiful Things Can Still Get Dirty" messaging cleverly bridges the gap between luxury and Jeep's rugged heritage.
The dealer preparation strategy, including specialized BEV training and infrastructure improvements, indicates a comprehensive approach to the EV transition. This investment in the dealer network is important for successful EV adoption in the American market.
The January 2025 launch timing aligns with increasing EV market maturity and growing consumer acceptance. The commitment to electrify their entire North American lineup by 2025 signals strong corporate confidence in the EV transition, potentially positively impacting STLA's market position in the expanding premium EV segment.
AUBURN HILLS, Mich., Dec. 23, 2024 /PRNewswire/ --
- All-new Jeep® Wagoneer S is the brand's first global battery-electric vehicle (BEV) in the
U.S. - With the launch of the Jeep Wagoneer S, the iconic off-road adventure brand reminds consumers that they don't have to sacrifice beauty for capability
- Fifty-second film, "Beautiful Things Can Still Get Dirty," launches on YouTube today
- A 30-second version of the spot will launch on television during Netflix's Christmas Day football games
- "Beautiful Things Can Still Get Dirty" campaign will run across television, the brand's social media channels, including Instagram and Facebook, and digital channels
- The all-new Jeep Wagoneer S boasts an exhilarating performance with 600 horsepower, 617 lb.-ft. of immediate torque for a lightning-quick 0-60 mph acceleration time of 3.4 seconds
- Every Jeep Wagoneer S includes the choice of a 48-amp Level 2 home charger or
$600 - Offers segment-exclusive 19-speaker, 1,200-watt McIntosh Premium Entertainment System
- Wagoneer S has a starting
U.S. MSRP of$71,995 $1,795 - Jeep Wagoneer S will arrive to Jeep EV certified dealers in the
U.S. in January 2025
Jeep®, the iconic off-road adventure brand, is launching its marketing campaign for the all-new Jeep Wagoneer S, the brand's first global battery-electric vehicle (BEV) arriving first in
"As we launch our first marketing campaign for the all-new Jeep Wagoneer S, we're telling consumers that luxury and capability do not have to be mutually exclusive when considering their first, or even second, electric vehicle," said Raj Register, chief marketing officer, Stellantis North America. "It's a powerful reminder how Jeep stands out from every other brand. 'Beautiful Things Can Still Get Dirty' lets our Jeep enthusiasts and potential buyers know that they can have both. The Jeep Wagoneer S will turn heads both on the road and off, in a way that only the Jeep brand can do."
"The Jeep Wagoneer S isn't limited to just being beautiful, it breaks free from the confines of luxury stereotypes into the great outdoors, pushing the boundaries of electric capability in new and thrilling ways only possible in a Jeep 4x4," said Bob Broderdorf, senior vice president of Jeep brand
The Jeep Wagoneer S delivers 4xe capability, impressive performance credentials, a sleek aerodynamic design and state-of-the-art technology. It boasts an exhilarating performance, delivering 600 horsepower, 617 lb.-ft. of immediate torque for a lightning-quick 0-60 mph acceleration time of 3.4 seconds and up to 300 miles of range on a single charge. It also features the Jeep brand-exclusive Selec-Terrain traction management system with five distinct drive modes: Auto, Sport, Eco, Snow and Sand, for all weather and road conditions, and comes standard with dual pane sunroof.
The Jeep Wagoneer S features elegant black cues, a reimagined seven-slot illuminated grille, 20-inch wheels and a standard dual-pane panoramic sunroof. It boasts a tech-integrated interior with best-in-class 45 inches of total display screen among EVs, with a segment-exclusive interactive front passenger screen, premium heated and ventilated front and rear seats, and segment-exclusive 19-speaker, 1,200-watt McIntosh Premium Entertainment System.
Every Jeep Wagoneer S includes the choice of a 48-amp Level 2 home charger or
The 2024 Jeep Wagoneer S, the brand's first global battery-electric vehicle (BEV), launches first in
The Jeep brand's "Beautiful Things Can Still Get Dirty" campaign was created in partnership with
Jeep Brand
Built on more than 80 years of legendary heritage, Jeep® is the authentic SUV brand that delivers legendary off-road capability, interior refinement, high-tech features and versatility to people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of safety and security to handle any journey with confidence. Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep 4x4 lineup, is filled with benefits and exclusive perks to deliver Jeep brand owners the utmost care and dedicated 24/7 support. The legendary Jeep brand's off-road capability is enhanced by a global electrification initiative that is transforming 4xe into the new 4x4. All Jeep brand vehicles in
Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
Instagram: www.instagram.com/jeep
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or https://www.youtube.com/StellantisNA
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SOURCE Stellantis
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