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100 Years of Shaping Automotive History: Chrysler's Century of Innovation

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Chrysler is celebrating its 100th anniversary on June 6, 2025, marking a century of automotive innovation. The celebration kicks off at the New York International Auto Show with a special three-vehicle display featuring the 1924 Chrysler Six, 2025 Chrysler Pacifica Plug-in Hybrid, and Chrysler Halcyon Concept.

The company announced future product plans including a refreshed Pacifica in 2026, a new crossover, and a third product inspired by the Halcyon concept. The celebration includes a social media campaign featuring iconic vehicles and innovations, plus a 100th anniversary merchandise line.

The Pacifica Plug-in Hybrid continues to lead the minivan segment with 82 MPGe, 32-mile electric range, and 520-mile total range. The brand will also celebrate the 20th anniversary of its exclusive Stow 'n Go seating system in 2025, along with the return of the budget-friendly Voyager to the lineup.

Chrysler celebra il suo 100° anniversario il 6 giugno 2025, segnando un secolo di innovazione automobilistica. I festeggiamenti iniziano al New York International Auto Show con una speciale esposizione di tre veicoli: la Chrysler Six del 1924, la Chrysler Pacifica Plug-in Hybrid 2025 e il concept Chrysler Halcyon.

L'azienda ha annunciato i piani futuri, tra cui una Pacifica rinnovata nel 2026, un nuovo crossover e un terzo modello ispirato al concept Halcyon. La celebrazione comprende una campagna sui social media con veicoli iconici e innovazioni, oltre a una linea di merchandising per il centenario.

La Pacifica Plug-in Hybrid continua a dominare il segmento dei minivan con 82 MPGe, un'autonomia elettrica di 32 miglia e una percorrenza totale di 520 miglia. Il marchio festeggerà anche il 20° anniversario del suo esclusivo sistema di sedili Stow 'n Go nel 2025, insieme al ritorno del Voyager, modello economico, nella gamma.

Chrysler celebra su 100º aniversario el 6 de junio de 2025, marcando un siglo de innovación automotriz. La celebración comienza en el Salón Internacional del Automóvil de Nueva York con una exhibición especial de tres vehículos: el Chrysler Six de 1924, el Chrysler Pacifica Plug-in Hybrid 2025 y el concepto Chrysler Halcyon.

La compañía anunció planes futuros de productos que incluyen una Pacifica renovada en 2026, un nuevo crossover y un tercer producto inspirado en el concepto Halcyon. La celebración incluye una campaña en redes sociales con vehículos icónicos e innovaciones, además de una línea de productos para el centenario.

La Pacifica Plug-in Hybrid sigue liderando el segmento de minivans con 82 MPGe, 32 millas de autonomía eléctrica y un rango total de 520 millas. La marca también celebrará el 20º aniversario de su exclusivo sistema de asientos Stow 'n Go en 2025, junto con el regreso del económico Voyager a la gama.

크라이슬러는 2025년 6월 6일에 100주년을 맞아 자동차 혁신의 한 세기를 기념합니다. 축하 행사는 뉴욕 국제 모터쇼에서 1924년형 크라이슬러 식스, 2025년형 크라이슬러 퍼시피카 플러그인 하이브리드, 크라이슬러 할시온 콘셉트 등 세 대의 특별 전시로 시작됩니다.

회사는 2026년 새롭게 선보일 퍼시피카, 새로운 크로스오버, 할시온 콘셉트에서 영감을 받은 세 번째 제품 등 향후 제품 계획을 발표했습니다. 이번 기념 행사는 상징적인 차량과 혁신을 담은 소셜 미디어 캠페인과 100주년 기념 상품 라인을 포함합니다.

퍼시피카 플러그인 하이브리드는 82 MPGe, 32마일 전기 주행 거리, 총 520마일 주행 거리로 미니밴 부문을 계속 선도하고 있습니다. 또한 2025년에는 독점적인 Stow 'n Go 좌석 시스템 20주년과 함께 경제적인 보이저 모델의 복귀도 축하할 예정입니다.

Chrysler célèbre son 100e anniversaire le 6 juin 2025, marquant un siècle d'innovation automobile. Les festivités débutent au Salon international de l'automobile de New York avec une exposition spéciale de trois véhicules : la Chrysler Six de 1924, la Chrysler Pacifica Plug-in Hybrid 2025 et le concept Chrysler Halcyon.

L'entreprise a annoncé ses projets futurs, dont une Pacifica revisitée en 2026, un nouveau crossover et un troisième modèle inspiré du concept Halcyon. La célébration inclut une campagne sur les réseaux sociaux mettant en avant des véhicules emblématiques et des innovations, ainsi qu'une ligne de produits dérivés pour le centenaire.

La Pacifica Plug-in Hybrid continue de dominer le segment des monospaces avec 82 MPGe, une autonomie électrique de 32 miles et une autonomie totale de 520 miles. La marque fêtera également en 2025 le 20e anniversaire de son système exclusif de sièges Stow 'n Go, ainsi que le retour du Voyager, un modèle économique, dans la gamme.

Chrysler feiert am 6. Juni 2025 sein 100-jähriges Jubiläum und damit ein Jahrhundert automobilen Fortschritts. Die Feierlichkeiten beginnen auf der New York International Auto Show mit einer besonderen Ausstellung von drei Fahrzeugen: dem Chrysler Six von 1924, dem Chrysler Pacifica Plug-in Hybrid 2025 und dem Chrysler Halcyon Concept.

Das Unternehmen kündigte zukünftige Produktpläne an, darunter eine überarbeitete Pacifica im Jahr 2026, einen neuen Crossover und ein drittes Modell, das vom Halcyon Concept inspiriert ist. Die Feier umfasst eine Social-Media-Kampagne mit ikonischen Fahrzeugen und Innovationen sowie eine Merchandising-Linie zum 100-jährigen Jubiläum.

Der Pacifica Plug-in Hybrid führt weiterhin das Minivan-Segment mit 82 MPGe, einer elektrischen Reichweite von 32 Meilen und einer Gesamtreichweite von 520 Meilen an. Die Marke wird 2025 auch das 20-jährige Jubiläum ihres exklusiven Stow 'n Go-Sitzsystems feiern, zusammen mit der Rückkehr des preisgünstigen Voyager ins Programm.

Positive
  • Upcoming product expansion with refreshed Pacifica, new crossover, and Halcyon-inspired vehicle
  • Pacifica Plug-in Hybrid maintains segment leadership with 82 MPGe efficiency
  • Return of budget-friendly Voyager model to expand market reach
Negative
  • None.

AUBURN HILLS, Mich., April 16, 2025 /PRNewswire/ --

  • Chrysler is revving up for an exciting celebration marking 100 years of pioneering innovation and iconic vehicles that have shaped the American automotive landscape over the last century
  • Chrysler marks 100 years on June 6, 2025, and is kicking off its centennial at the New York International Auto Show (NYIAS) with a special three-vehicle display that showcases the brand's iconic past, segment-leading present and bright future
  • 1924 Chrysler Six, 2025 Chrysler Pacifica Plug-in Hybrid and Chrysler Halcyon Concept will be spotlighted at NYIAS, which is marking its 125th anniversary
  • Original 1924 Chrysler Six on display is the same vehicle that debuted at the 1924 National Automobile Show in New York City 
  • Details on Chrysler Century of Innovation events and initiatives will be shared and activated throughout the year, including showcasing 100 years of iconic vehicles and industry innovations
  • Chrysler Century of Innovation social media campaign will feature multi-part video series of iconic vehicles, concepts, innovations and moments from Chrysler's 100 years
  • For more information on the Chrysler Century of Innovation celebration, visit Chrysler.com

Chrysler is celebrating a Century of Innovation, honoring 100 years of bringing to life groundbreaking Chrysler sedans, minivans, convertibles and crossover vehicles filled with innovative, first-ever features and technologies that have influenced culture, impacted the economy and contributed to Chrysler becoming a part of the fabric of automotive history.

"Chrysler holds a significant place in automotive history and culture and has been a symbol of innovation and resilience for 100 years," said Chris Feuell, Chrysler CEO. "It's an entire century of innovation: from its introduction of the HEMI® V-8 engine, to the creation of the minivan segment and Stow 'n Go seating. As one of the original Big Three, Chrysler contributed to industrial growth and influenced culture with iconic vehicles like the Chrysler 300. Chrysler is more than just a car brand, it's a key part of the automotive industry."

Chrysler is kicking off its 100-year anniversary celebration April 16-27, 2025, at the 2025 New York International Auto Show (NYIAS), as the show celebrates its 125th anniversary this year. The Chrysler exhibit will include a special three-vehicle display that showcases the brand's iconic past, segment-leading present and bright future: the 1924 Chrysler Six, 2025 Chrysler Pacifica and Chrysler Halcyon Concept.

The Chrysler display in New York is just the start of the brand's Century of Innovation celebration. Chrysler officially rings in 100 years on June 6, 2025 — the date Maxwell Motors officially became Chrysler Corporation with Walter P. Chrysler as president — featuring a dynamic lineup of initiatives and events to honor its 100-year history.

The Chrysler Century of Innovation social media campaign will feature a multi-part video series taking an in-depth look at iconic vehicles, groundbreaking concepts, technological innovations and historic moments from Chrysler's 100 years.

Chrysler will also debut a 100th anniversary line of branded merchandise, including apparel and gifts, at Collection.Chrysler.com. Additional Century of Innovation events and initiatives will be announced later this year.

"Reaching 100 years is an accomplishment we want to both celebrate and use as an opportunity to declare our commitment to a future that honors Walter P. Chrysler's legacy of innovation, engineering excellence and beautiful, affordable designs," Feuell added. "As the brand celebrates this milestone, the future looks bright with exciting new releases: a refreshed Chrysler Pacifica in 2026, a new crossover soon after and a third product inspired by the Halcyon concept."

100 Years, Three Key Vehicles 
The Chrysler Century of Innovation has produced a line of historic and beloved vehicle nameplates, including the Chrysler Airflow, Imperial, New Yorker, Town & Country, 300C and countless more. Chrysler has chosen three vehicles to display at the NYIAS to showcase where the brand started, where it is today and where it's heading in the future:

1924 Chrysler Six: The Chrysler Six on exhibit in New York represents a full-circle moment in automotive history – on loan from the Stellantis automotive archive, it's the very same vehicle that founder Walter P. Chrysler brought to New York City for the 1924 National Automobile Show. The original Chrysler brand vehicle, the Chrysler Six, was a light, powerful vehicle equipped with a groundbreaking L-head six-cylinder engine and four-wheel hydraulic brakes — an uncommon feature in the 1920s. The 1924 price tag of $1,565 included tubular front axles, full pressure lubrication, aluminum pistons, replaceable oil and air filters, shock absorbers and indirect interior lighting. 

2025 Chrysler Pacifica Plug-in Hybrid: Chrysler created the minivan segment, and more than 40 years and 15 million minivans later the brand continues to be a leader in the segment and help families come together on their journeys with the Chrysler Pacifica and Pacifica Plug-in Hybrid, which revolutionized the minivan segment when introduced for the 2017 model year. Pacifica Plug-in Hybrid is still the first and only plug-in hybrid in the segment. Pacifica is the most-awarded minivan ever and offers segment-exclusive features, including Stow 'n Go, the innovative seating and storage system that allows second- and third-row seats to stow into the floor. Chrysler is celebrating 20 years of the feature in 2025 with a special Stow 'n Go Challenge at NYIAS. 

Chrysler Halcyon Concept: Unveiled in 2024 and making its first appearance at the NYIAS, the Chrysler Halcyon Concept represents a future design theme and direction for Chrysler that embodies the brand's vision of Harmony in Motion. Crafted with stunningly modern, sustainable design and seamlessly integrated technology, the Halcyon Concept stands out with a pure, streamlined exterior design statement that balances aerodynamic and sculptural elements, and an immersive interior with nearly 360-degree range of view, creating a cockpit that is stress-free with autonomous features. Select design elements and features of the Halcyon Concept, such as the advanced Head-up Display and SmartCockpit, are features and experiences that may be offered in future Chrysler products. 

100 Years, 10 Key Innovations 
Chrysler has a century of industry innovations and iconic vehicles. Here's a look at just 10 key innovations over Chrysler's 100 years: 

  • Future Vision: The 1934 Chrysler Airflow is the first production vehicle designed in a wind tunnel, in a new facility built by Chrysler at its Highland Park, Michigan, headquarters. Wind tunnel testing inspired the Airflow's modified teardrop shape and resulted in a vehicle that represented future design and engineering advances
  • HEMI B-Day: The HEMI engine owns an iconic place in the history of Stellantis brands, and the high-horsepower fun all started back in 1951 with the Chrysler Firepower V-8 engine, the first of the legendary hemispheric V-8  
  • Turbine Power: Chrysler begins testing a revolutionary gas turbine engine in 1954; in 1963, 50 Chrysler Turbine cars are loaned to 200 families throughout the country for real-world evaluation
  • OG Muscle: One of the first muscle cars, the Chrysler 300, is introduced in 1955. The hardtop contained a 300-horsepower HEMI V-8, with solid valve lifters and dual four-barrel carburetors, the most powerful full-size car in the world
  • Cruisin' Ahead: As the nation's system of highways begins to take shape, Chrysler is prepared, introducing automatic speed control in 1958, and cruise control as an option in 1959
  • Disc Changer: In 1956, Chrysler introduces an in-vehicle record player, and in 1960 introduces a vehicle record player for 45 rpm discs, with a capacity of 19 small records
  • Minivan Memories: On November 2, 1983, the first minivan rolls off the line for the 1984 model year. More than 40 years later, Chrysler is still a segment leader with the Chrysler Pacifica, Pacifica Plug-in Hybrid and Voyager
  • Open Sesame: In 1996, Chrysler introduces a driver-side sliding door and, later in 2001, power dual-sliding doors 
  • Still Stow 'n Go in': A class-exclusive feature for 20 years after its introduction for the 2005 model year, Stow 'n Go revolutionizes the minivan, with the ability to stow the second- and third-row seats 
  • TV Time: In 2022, Chrysler Pacifica begins offering rear-seat subscription-based TV on the Pacifica Uconnect Theater system

For more information on the Chrysler Century of Innovation celebration, visit Chrysler.com. 

Chrysler Brand
Chrysler marks its 100th anniversary in 2025, honoring Walter P. Chrysler's legacy of innovation, engineering excellence and beautiful, affordable designs. As the brand celebrates this milestone, the future looks bright with exciting new releases: a refreshed Chrysler Pacifica in 2026, a new crossover soon after and a third product inspired by the Halcyon concept.

The Chrysler Pacifica, the most awarded minivan ever, continues to lead the segment it created more than 40 years ago. The Pacifica Plug-in Hybrid, the first electrified minivan in its class, achieves 82 MPGe, with an all-electric range of 32 miles and a total range of 520 miles. With class-leading safety features and available all-wheel drive, Pacifica is designed for modern families. Chrysler will also celebrate the 20th anniversary of its exclusive Stow 'n Go seating and storage system in 2025, as well as the return of the budget-friendly Chrysler Voyager to the lineup.

Chrysler is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Chrysler and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Chrysler brand: www.chrysler.com
Facebook: www.facebook.com/chrysler
Instagram: https://www.instagram.com/chrysler
X (Twitter): www.twitter.com/chrysler or @StellantisNA
YouTube: www.youtube.com/chrysler or https://www.youtube.com/StellantisNA

 

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SOURCE Stellantis

FAQ

What new vehicles is Chrysler launching after its 100th anniversary celebration?

Chrysler plans to launch a refreshed Pacifica in 2026, followed by a new crossover and a third product inspired by the Halcyon concept.

What is the electric range and efficiency of the 2025 Chrysler Pacifica Plug-in Hybrid (STLA)?

The 2025 Pacifica Plug-in Hybrid achieves 82 MPGe, with 32 miles of all-electric range and 520 miles total range.

How is Chrysler celebrating its 100th anniversary at the 2025 New York Auto Show?

Chrysler is displaying three vehicles: the original 1924 Chrysler Six, 2025 Pacifica Plug-in Hybrid, and Halcyon Concept, representing past, present, and future.

When did Chrysler introduce the Stow 'n Go seating system, and what anniversary is it celebrating in 2025?

Chrysler introduced Stow 'n Go seating in 2005, and is celebrating its 20th anniversary in 2025.
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