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Stellantis N.V. (NYSE: STLA) is a multinational automotive manufacturing corporation formed on January 16, 2021, through a merger between Fiat Chrysler Automobiles and PSA Group. It stands as the world's fifth-largest automaker, known for its diverse and iconic portfolio of 14 brands including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, and mobility brands Free2Move and Leasys.
The company’s mission is to lead the world in sustainable mobility technology, focused on creating value for stakeholders and communities. Stellantis has a strong market presence in Europe, North America, and South America, with 44% of its 2023 sales volume in Europe, 29% in North America, and 15% in South America. Despite challenges like the microchip shortage, the company reported a sales volume of 6.2 million vehicles and EUR 189.5 billion in revenue in 2023.
Stellantis is constantly innovating and expanding its product lineup. Recent highlights include the launch of the Dodge Complete Performance Package, which enhances vehicle protection and includes high-performance driving instruction at Radford Racing School. Additionally, the 2025 Ram 1500 RHO, a powerhouse off-road truck, exemplifies the brand's relentless pursuit of performance and engineering excellence.
In the electric vehicle (EV) sector, Stellantis is making strides with the Fiat 500e, an all-electric version of its legendary 500 model, and the Jeep Wagoneer S, showcasing the flexibility of the STLA Large platform. These innovations underscore Stellantis' commitment to sustainable and high-performance mobility solutions.
The company is also engaging customers through unique marketing initiatives and community events. The Jeep Beach event, for instance, attracted over 40,000 Jeep 4x4s, raising significant funds for local charities. Similarly, Alfa Romeo's limited edition Quadrifoglio Super Sport models highlight the brand’s dedication to performance and exclusivity.
Stellantis continues to leverage its rich heritage and innovative spirit to push the boundaries of the automotive industry, ensuring it remains at the forefront of technological advancements and market trends.
MotorTrend Presents Roadkill Nights Powered by Dodge returned on August 14, 2021, attracting 38,000 attendees to M1 Concourse, Pontiac, Michigan after a one-year hiatus. The event featured 110 street-legal drag racers, competing for a total of $30,000 in cash prizes. Alex Taylor emerged victorious in the Hellcat Grudge Race against Eric Malone, showcasing the event's competitive spirit. Additionally, Dodge's lineup was highlighted for its performance capabilities, reinforcing its reputation as a leading performance brand.
Stellantis announced that three of its vehicles have won the 2021 AutoPacific Vehicle Satisfaction Awards. The Chrysler Pacifica was recognized as the Most Satisfying Minivan, while the Jeep Grand Cherokee and Ram 1500 earned accolades in their respective categories as the Most Satisfying Mid-size SUV/ORV and Full-size Pickup. Over 89,000 new car owners participated in the survey, affirming the consumer satisfaction of these vehicles. The Chrysler Pacifica has now received over 155 awards since its launch, reflecting its enduring appeal in the minivan segment.
Stellantis will host the sixth annual MotorTrend Presents Roadkill Nights Powered by Dodge on August 14, 2021, in Pontiac, Michigan. The event showcases legal street racing on historic Woodward Avenue and kicks off with a media preview on August 13. This year features stars from MotorTrend and online automotive personalities competing in the Hellcat Grudge Race. Dodge will also offer thrill rides and interview opportunities with executives and automotive influencers. The event emphasizes safe, controlled racing, promoting the brand's commitment to performance.
On July 28, 2021, the Jeep brand announced the addition of the eye-catching Gecko paint color to its 2021 Gladiator and Wrangler models. The Gecko option, available for a limited time, is priced at $245. Alongside this, Jeep introduced a new JPP Gorilla Glass windshield, retailing at $95, designed for enhanced durability. These features aim to enhance customization and performance. Orders for Gecko start now for Gladiator until early October 2021 and have already been open for Wrangler since spring 2021.
The Ram Truck brand has launched the Ram Truck Store by Amazon, offering a variety of licensed merchandise for enthusiasts. This initiative aligns with their 'Built to Serve' motto, enhancing customer engagement through seamless online shopping. The store features categories like apparel, drinkware, and jobsite essentials. Vice President Marissa Hunter emphasizes the store's aim to provide a diverse shopping experience. Ram, launched as a standalone brand in 2009, continues to lead in truck performance metrics, including torque and towing capacity. It operates under Stellantis (NYSE: STLA).
Stellantis introduces the Jeep Wrangler Xtreme Recon Package at the 2021 Chicago Auto Show, featuring 35-inch tires for enhanced off-road capabilities. The package, priced at $3,995, offers best-in-class approach, departure angles, ground clearance, and water fording capability. Customer orders begin now, with production set for August at the Toledo Assembly Plant. Additional options include an industry-first 100:1 crawl ratio available later this year. The new Sunrider Flip Top enhances the open-air experience with a premium design.
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