MEDIA ADVISORY: 'Roadkill Nights Powered by Dodge' Press Preview

Rhea-AI Summary

Stellantis will host the sixth annual MotorTrend Presents Roadkill Nights Powered by Dodge on August 14, 2021, in Pontiac, Michigan. The event showcases legal street racing on historic Woodward Avenue and kicks off with a media preview on August 13. This year features stars from MotorTrend and online automotive personalities competing in the Hellcat Grudge Race. Dodge will also offer thrill rides and interview opportunities with executives and automotive influencers. The event emphasizes safe, controlled racing, promoting the brand's commitment to performance.

Positive

• Annual event reinforces Dodge's community engagement and brand loyalty.
• Showcases Dodge's performance vehicles and new car modifications.
• Highlights Dodge's leadership in the high-performance automotive segment.

Negative

• None.

AUBURN HILLS, Mich., July 28, 2021 /PRNewswire/ --

• MotorTrend Presents Roadkill Nights Powered by Dodge will be held for the sixth year in Pontiac, Michigan, kicking off metro Detroit's weeklong celebration of American car culture with a full day of sanctioned legal street racing on historic Woodward Avenue, Saturday, August 14
• Media-only preview, featuring interview opportunities with Dodge executives, Roadkill and MotorTrend stars and online automotive personalities scheduled for Friday, August 13

Thousands of automotive enthusiasts will return to Woodward Avenue during this year's ultimate festival of legal street racing on Saturday, August 14. "MotorTrend Presents Roadkill Nights Powered by Dodge" will feature a media-only preview on Friday, August 13.

Media opportunities include:

• Eric Malone, star of MotorTrend's television series "Fastest Cars in the Dirty South," and online automotive personalities Alex Taylor, Tavarish, Westen Champlin and Throtl will reveal their modified Challenger and Charger SRT Hellcat Redeye vehicles, which will battle it out in the Hellcat Grudge Race on Saturday
• Media can participate in Dodge thrill and drift rides in Challenger and Charger SRT Hellcats on the M1 Concourse skidpad and north loop portion of the track
• Interview opportunities with Dodge executives, Roadkill show hosts, MotorTrend stars and online automotive personalities

WHERE: M1 Concourse,164 South Blvd. West, Pontiac, Michigan 48341

WHEN: Friday, August 13 and Saturday, August 14, 2021

Friday, August 13 – "MotorTrend Presents Roadkill Nights Powered by Dodge" press preview:

• 10:30 a.m. – Gates open to media
• 11 a.m. – Roadkill Nights news conference
• Reveals of Hellcat Grudge Race vehicles
• 11:30 a.m.
• Media interview opportunities
• Dodge drift and thrill rides for media
• 11:30 a.m. – Lunch available
• 1:30 p.m. – Event concludes

Saturday, August 14 – "MotorTrend Presents Roadkill Nights Powered by Dodge" event: 

• 6 a.m. – Gates open to credentialed media
• 10 a.m. – Gates open to the public – event begins
• Photo opportunities as muscle/vintage/classic cars enter for Cruise-In
• Roadkill Nights Powered by Dodge event activities begin – Dodge Challenger and Charger SRT Hellcat thrill and drift rides, dyno testin
• 11 a.m. – Drag racing begins – open qualifying session; can be viewed via livestream at DodgeGarage
• 4:45 p.m. – Hellcat Grudge Race begins
• 5:45 p.m. – Top Eight shootout driver announcements
• 6:15 p.m. – Opening ceremony
• 7 p.m. – Top Eight shootouts begin (Small Tire & Big Tire)
• 8:30 p.m. – Top Eight winners' awards ceremony
• 9 p.m. – Event concludes

WHO:

Tim Kuniskis, Dodge Brand Chief Executive Officer, Stellantis

• For interview requests, please contact Dave Elshoff (david.elshoff@stellantis.com)

Mike Finnegan and David Freiburger, Roadkill TV show co-hosts

• For interview requests, please contact Emily Litt (emily.litt@civic-us.com)

Eric Malone, star of MotorTrend's television series "Fastest Cars in the Dirty South"

• For interview requests, please contact Emily Litt (emily.litt@civic-us.com)

PARKING:

• Friday: For the press preview, parking will be inside M1 Concourse (164 South Blvd. West, Pontiac, Michigan 48341). Staff will be on-site to direct
• Saturday: VIP and media parking will be available at the South Lot. Contact darren.jacobs@stellantis.com for more information; shuttles will be provided for local event attendees

RSVP: Please RSVP to Darren Jacobs at darren.jacobs@stellantis.com

EVENT DETAILS:
"MotorTrend Presents Roadkill Nights Powered by Dodge" returns for the sixth year. Unlike any other event in the world, drivers of the fastest street-legal drag cars in America have the opportunity to drag race in front of spectators on historic Woodward Avenue as it is transformed from a street into a sanctioned, 1/8-mile drag strip. The annual event is gearing up to be better than ever in 2021 with a TV-versus-online build-and-race challenge, dubbed the Hellcat Grudge Race. 

Eric Malone, star of MotorTrend's television series "Fastest Cars in the Dirty South," and four of the most prominent stars in the automotive online space will go head-to-head on Woodward Ave. The all-star lineup includes Alex Taylor, Tavarish, Westen Champlin and Throtl. Malone and each of the online builders received a Challenger or Charger SRT Hellcat Redeye and $10,000 in cash for car modifications. The goal for the builders: create a drag-racing machine capable of besting Malone on Woodward. 

Fans can follow all the Roadkill Nights action, including pre-event weekly behind-the-scenes content and commentary on the Hellcat Grudge Race vehicle builds, at DodgeGarage, or on social channels with hashtags #RoadkillNights and #PoweredByDodge. For complete event information, including ticket info, visit http://motortrend.com/events/roadkill-nights/. 

Street racing can have serious legal and safety risks. Both ROADKILL and Dodge want enthusiasts to enjoy performance driving in a controlled environment on a closed course, run by professionals with vehicle safety inspections, driver evaluations and track preparation appropriate for drag racing conditions. 

Dodge//SRT
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with muscle cars and SUVs that deliver unrivaled performance in each of the segments where they compete.

2021 marks the year that Dodge is distilled into a pure performance brand, offering Hellcat-powered, 700-plus-horsepower SRT versions of every model across the lineup. For the 2021 model year, Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock, the new 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world, and the new 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever. Combined, these three muscle cars make Dodge the industry's most powerful brand, offering more horsepower than any other American brand across its entire lineup.

In 2020, Dodge was named the "#1 Brand in Initial Quality," making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study (IQS). The Dodge brand also ranked No. 1 in the J.D. Power APEAL Study (mass market). These results are historic because it marks the first time a domestic brand has earned top spots in both J.D. Power studies in the same year.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

Follow Dodge and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA

 

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SOURCE Stellantis

FAQ

What dates are the Roadkill Nights Powered by Dodge event?

The event will take place on August 14, 2021, with a media preview on August 13, 2021.

Where is Roadkill Nights Powered by Dodge held?

The event will be held in Pontiac, Michigan on Woodward Avenue.

What is the Hellcat Grudge Race?

The Hellcat Grudge Race features modified Dodge Challenger and Charger SRT Hellcat Redeye vehicles competing against each other.

What are the media opportunities at Roadkill Nights 2021?

Media can participate in interviews with Dodge executives and automotive personalities, and enjoy thrill rides in Dodge vehicles.

What safety measures are in place for Roadkill Nights?

The event promotes safe, controlled racing in a closed environment with vehicle inspections and driver evaluations.