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Starbox Unveils StarboxAI-IntelliContentCreate, an AI-Powered Content Creation Platform, to Support 180 Degrees Brandcom in its Advertising Business

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Starbox Group Holdings (NASDAQ: STBX) has announced the launch of StarboxAI-IntelliContentCreate, an AI-powered content creation platform developed by its wholly-owned subsidiary, Starbox Technologies Sdn. Bhd. The platform aims to enhance content generation capabilities for businesses and creators. The company plans to implement this technology to support 180 Degrees Brandcom, its 51%-owned subsidiary that operates as a 4A advertising agency specializing in digital marketing, advertising consulting, and design services.

Starbox Group Holdings (NASDAQ: STBX) ha annunciato il lancio di StarboxAI-IntelliContentCreate, una piattaforma di creazione di contenuti alimentata dall'IA, sviluppata dalla sua consociata interamente controllata, Starbox Technologies Sdn. Bhd. La piattaforma mira a migliorare le capacità di generazione di contenuti per aziende e creatori. L'azienda prevede di implementare questa tecnologia per supportare 180 Degrees Brandcom, la sua consociata di cui detiene il 51% e che opera come agenzia pubblicitaria 4A specializzata in marketing digitale, consulenza pubblicitaria e servizi di design.

Starbox Group Holdings (NASDAQ: STBX) ha anunciado el lanzamiento de StarboxAI-IntelliContentCreate, una plataforma de creación de contenidos impulsada por IA, desarrollada por su filial de propiedad total, Starbox Technologies Sdn. Bhd. La plataforma tiene como objetivo mejorar las capacidades de generación de contenido para empresas y creadores. La compañía planea implementar esta tecnología para apoyar a 180 Degrees Brandcom, su filial en la que posee el 51%, que opera como una agencia publicitaria 4A especializada en marketing digital, consultoría publicitaria y servicios de diseño.

Starbox Group Holdings (NASDAQ: STBX)는 완전 자회사인 Starbox Technologies Sdn. Bhd.에서 개발한 AI 기반 콘텐츠 생성 플랫폼인 StarboxAI-IntelliContentCreate의 출시를 발표했습니다. 이 플랫폼은 기업과 창작자를 위한 콘텐츠 생성 능력을 향상시키는 것을 목표로 합니다. 이 회사는 디지털 마케팅, 광고 컨설팅 및 디자인 서비스 전문의 4A 광고 대행사로 운영되는 51% 자회사 180 Degrees Brandcom을 지원하기 위해 이 기술을 구현할 계획입니다.

Starbox Group Holdings (NASDAQ: STBX) a annoncé le lancement de StarboxAI-IntelliContentCreate, une plateforme de création de contenu alimentée par l'IA, développée par sa filiale entièrement détenue, Starbox Technologies Sdn. Bhd. La plateforme vise à améliorer les capacités de génération de contenu pour les entreprises et les créateurs. L'entreprise prévoit de mettre en œuvre cette technologie pour soutenir 180 Degrees Brandcom, sa filiale dont elle détient 51%, qui opère en tant qu'agence de publicité 4A spécialisée dans le marketing numérique, le conseil en publicité et les services de design.

Starbox Group Holdings (NASDAQ: STBX) hat die Einführung von StarboxAI-IntelliContentCreate bekannt gegeben, einer KI-gestützten Plattform zur Erstellung von Inhalten, die von ihrer hundertprozentigen Tochtergesellschaft, Starbox Technologies Sdn. Bhd., entwickelt wurde. Die Plattform zielt darauf ab, die Fähigkeiten zur Inhaltserstellung für Unternehmen und Kreative zu verbessern. Das Unternehmen plant, diese Technologie zur Unterstützung von 180 Degrees Brandcom, seiner zu 51 % gehaltenen Tochtergesellschaft, die als 4A-Werbeagentur mit Spezialisierung auf digitales Marketing, Werbeberatung und Designservices tätig ist, einzusetzen.

Positive
  • Launch of new AI-powered content creation platform
  • Strategic integration with existing advertising subsidiary
  • Potential for enhanced service offerings in digital marketing
Negative
  • None.

Insights

The launch of StarboxAI-IntelliContentCreate represents a strategic but currently business development move in the highly competitive AI content creation space. While AI content platforms are becoming increasingly prevalent, several critical factors temper the immediate impact of this announcement. 180 Degrees Brandcom's 51% ownership structure suggests moderate revenue potential, but the platform's success will heavily depend on its differentiation in an already saturated market dominated by established players like Jasper and Copy.ai.

The integration with a 4A advertising agency provides a built-in customer base, but the platform's ability to generate meaningful revenue will depend on its unique value proposition and technological capabilities - details of which are notably absent from the announcement. In the current market, successful AI content platforms typically require substantial investment in both technology and market penetration to achieve significant adoption. Without specific information about the platform's capabilities, pricing model, or competitive advantages, its potential impact on Starbox's $61.9M market cap remains speculative at best.

KUALA LUMPUR, Malaysia, Jan. 16, 2025 (GLOBE NEWSWIRE) -- Starbox Group Holdings Ltd. (Nasdaq: STBX) ("Starbox" or the "Company"), a service provider of cash rebates, advertising, and payment solutions, announces the launch of StarboxAI-IntelliContentCreate by its wholly-owned subsidiary, Starbox Technologies Sdn. Bhd. (“Starbox Technologies”). The AI-powered content creation platform is designed to improve the way businesses and creators generate high-quality content. The Company also plans to support 180 Degrees Brandcom Sdn Bhd (“180 Degrees Brandcom”), an indirect (51% owned) subsidiary of Starbox, in its advertising business with the platform. 180 Degrees Brandcom is a 4A advertising agency that offers digital marketing, advertising consulting, and design services.

About StarboxAI-IntelliContentCreate

StarboxAI-IntelliContentCreate is expected to offer: 

  • Intelligent Copywriting: By generating marketing copy, blog posts, and social media content, this feature is expected to help users produce consistent and high-quality content efficiently, saving both time and resources.
  • AI-Powered Visual Design: Providing users with AI-driven suggestions for creating branded visuals, presentations, and social media posts, this feature is expected to provide a seamless and creative design process that simplifies workflows and enhances overall productivity.
  • Advanced Video Creation: Integrating StarboxAI - ViPro module for AI-assisted professional-quality videos editing and special effects, this feature is expected to enable brands to produce visual content quickly, catering to the growing demand for video marketing.

Supporting 180 Degrees Brandcom 

With the launch of StarboxAI-IntelliContentCreate, Starbox plans to support 180 Degrees Brandcom with the platform to foster innovative advertising, by delivering personalized, timely, and effective campaigns that leverage the potential of AI-driven insights and automation.

  • Automated Creative Generation: Leverages AI to tailor creative content such as text, images, and videos, to specific audiences. This process can craft personalized content based on input prompts, delivering copywriting efficiently.
  • Personalized Design Assistance: Automates the creation of design elements that resonate with different demographics, streamlining the creative process and eliciting engagement.
  • Dynamic, Context-Driven Campaigns: StarboxAI-IntelliContentCreate and StarboxAI-IntelliDistribute can dynamically adjust content based on real-time data to enhance relevance and engagement.
  • Efficiency and Time-Saving: Significantly saves content creation time by streamlining research, ideation, production, and distribution. It also optimizes campaigns in real-time through performance analytics, enhancing results without manual adjustments.

Mr. Lee Choon Wooi, Chief Executive Officer and Chairman of the Board of Directors of Starbox, commented: “The launch of StarboxAI-IntelliContentCreate reflects our commitment to providing cutting-edge solutions for businesses and creators. By introducing this AI-powered content creation platform, we aim to transform the way businesses generate high-quality, engaging content. This tool is designed to enhance productivity, creativity, and audience engagement. By integrating StarboxAI-IntelliContentCreate into 180 Degrees Brandcom’s operations, we aim to deliver more personalized, impactful, and efficient advertising campaigns. As we continue to explore the potential of AI in advertising, we remain focused on driving business success and unlocking new opportunities for growth across industries.”

About Starbox Group Holdings Ltd.

Headquartered in Malaysia, Starbox is a technology-driven, rapidly growing company with innovation as its focus. Starbox is aiming to be a comprehensive technology solutions provider within Southeast Asia and also engages in building a cash rebate, advertising, and payment solution business ecosystem, targeting micro, small, and medium enterprises that lack the bandwidth to develop an in-house data management system for effective marketing. The Company connects retail merchants with retail shoppers to facilitate transactions through cash rebates offered by retail merchants on its GETBATS website and mobile app. The Company also provides digital advertising services to advertisers through its SEEBATS website and mobile app, GETBATS website and mobile app and social media. The Company also provides payment solution services to merchants. For more information, please visit the Company’s website: https://ir.starboxholdings.com.

Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as “approximates,” “assesses,” “believes,” “hopes,” “expects,” “anticipates,” “estimates,” “projects,” “intends,” “plans,” “will,” “would,” “should,” “could,” “may” or similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the U.S. Securities and Exchange Commission. References and links (including QR codes) to websites have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release.

For more information, please contact:

Starbox Group Holdings Ltd.
Investor Relations Department
Email: ir@starboxholdings.com

Ascent Investor Relations LLC
Tina Xiao
Phone: +1-646-932-7242
Email: investors@ascent-ir.com

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FAQ

What is StarboxAI-IntelliContentCreate and when was it launched?

StarboxAI-IntelliContentCreate is an AI-powered content creation platform launched by Starbox Group Holdings (STBX) in January 2024, designed to improve content generation for businesses and creators.

How will StarboxAI-IntelliContentCreate benefit 180 Degrees Brandcom?

The platform will support 180 Degrees Brandcom's advertising business by enhancing its digital marketing, advertising consulting, and design services capabilities.

What percentage of 180 Degrees Brandcom does Starbox Group (STBX) own?

Starbox Group Holdings owns 51% of 180 Degrees Brandcom, making it an indirect subsidiary of the company.

What services does 180 Degrees Brandcom provide as a 4A advertising agency?

180 Degrees Brandcom provides digital marketing, advertising consulting, and design services as a 4A advertising agency.

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