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Starbox Powers 180 Degrees Brandcom with StarboxAI Pro Series, an AI-Driven Expansion into Image, Video, and Live Streaming Content

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Starbox Group Holdings (STBX) announces the implementation of StarboxAI Pro Series software to support 180 Degrees Brandcom, its 51%-owned subsidiary and 4A advertising agency. The AI-powered solution enhances 180's branding and advertising capabilities through three main features: AI-powered image creation for campaign-specific content, automated video production for product promotion, and interactive live streaming with real-time engagement features. The integration aims to improve brand engagement and service quality for 180's clients, of which more than 20% have maintained relationships for over 15 years.

Starbox Group Holdings (STBX) annuncia l'implementazione del software StarboxAI Pro Series a supporto di 180 Degrees Brandcom, sua sussidiaria di cui detiene il 51% e agenzia pubblicitaria 4A. La soluzione basata su intelligenza artificiale migliora le capacità di branding e pubblicità di 180 attraverso tre principali caratteristiche: creazione di immagini generata da AI per contenuti specifici della campagna, produzione automatizzata di video per la promozione dei prodotti e streaming live interattivo con funzionalità di coinvolgimento in tempo reale. L'integrazione mira a migliorare il coinvolgimento del marchio e la qualità del servizio per i clienti di 180, oltre il 20% dei quali ha mantenuto relazioni per oltre 15 anni.

Starbox Group Holdings (STBX) anuncia la implementación del software StarboxAI Pro Series para apoyar a 180 Degrees Brandcom, su subsidiaria de la que posee el 51% y agencia publicitaria 4A. La solución impulsada por IA mejora las capacidades de branding y publicidad de 180 a través de tres características principales: creación automatizada de imágenes por IA para contenido específico de la campaña, producción de video automatizada para la promoción de productos y transmisión en vivo interactiva con funciones de participación en tiempo real. La integración tiene como objetivo mejorar el compromiso de marca y la calidad del servicio para los clientes de 180, de los cuales más del 20% han mantenido relaciones durante más de 15 años.

Starbox Group Holdings (STBX)는 180 Degrees Brandcom, 자회사인 51% 소유의 4A 광고 대행사를 지원하기 위해 StarboxAI Pro Series 소프트웨어의 구현을 발표했습니다. AI 기반 솔루션은 180의 브랜딩 및 광고 기능을 세 가지 주요 기능을 통해 향상시킵니다: 캠페인 전용 콘텐츠를 위한 AI 이미지 생성, 제품 프로모션을 위한 자동화된 비디오 제작, 실시간 참여 기능을 갖춘 인터랙티브 라이브 스트리밍입니다. 이 통합은 180의 고객을 위한 브랜드 참여 및 서비스 품질을 향상시키는 것을 목표로 하며, 고객의 20% 이상이 15년 이상 관계를 유지하고 있습니다.

Starbox Group Holdings (STBX) annonce la mise en œuvre du logiciel StarboxAI Pro Series pour soutenir 180 Degrees Brandcom, sa filiale dont elle détient 51% et agence de publicité 4A. La solution alimentée par l'IA améliore les capacités de branding et de publicité de 180 grâce à trois fonctionnalités principales : création d'images alimentée par IA pour du contenu spécifique à la campagne, production vidéo automatisée pour la promotion des produits et diffusion en direct interactive avec des fonctionnalités d'engagement en temps réel. L'intégration vise à améliorer l'engagement de la marque et la qualité du service pour les clients de 180, dont plus de 20 % entretiennent des relations depuis plus de 15 ans.

Starbox Group Holdings (STBX) kündigt die Implementierung der StarboxAI Pro Series Software an, um 180 Degrees Brandcom, seine zu 51% im Besitz befindliche Tochtergesellschaft und 4A-Werbeagentur, zu unterstützen. Die KI-gestützte Lösung verbessert die Branding- und Werbefähigkeiten von 180 durch drei Hauptmerkmale: KI-gesteuerte Bilderstellung für kampagnenspezifische Inhalte, automatisierte Videoproduktion zur Produktbewerbung und interaktive Live-Übertragungen mit Funktionen zur Echtzeit-Interaktion. Die Integration zielt darauf ab, das Markenengagement und die Servicequalität für die Kunden von 180 zu verbessern, von denen mehr als 20% seit über 15 Jahren Beziehungen pflegen.

Positive
  • 51% ownership of established 4A advertising agency 180 Degrees Brandcom
  • Long-term client retention with 20% of clients maintaining 15+ year relationships
  • Technology expansion through AI-powered solutions implementation
Negative
  • None.

Insights

The integration of StarboxAI Pro Series into 180 Degrees Brandcom's operations represents an incremental technological advancement rather than a transformative business development. While the AI tools for image creation, video production and live streaming are modern features, they're becoming industry standard capabilities that many competitors already offer. The 51% ownership of 180 by Starbox suggests this is primarily an internal technology deployment to an existing subsidiary rather than a new revenue stream.

The long-term client relationships (over 20% retained for 15+ years) provide stability, but the AI implementation's impact on financial performance remains speculative without concrete metrics or revenue projections. This appears to be a necessary modernization effort to maintain competitiveness rather than a breakthrough that would significantly impact investor value.

KUALA LUMPUR, Malaysia, Oct. 24, 2024 (GLOBE NEWSWIRE) -- Starbox Group Holdings Ltd. (Nasdaq: STBX) (“Starbox” or the “Company”), a service provider of cash rebates, advertising, and payment solutions, is excited to announce that it has started to support 180 Degrees Brandcom Sdn Bhd (“180”) with its StarboxAI Pro Series software for 180’s branding and advertising business. 180, an indirect subsidiary that is 51% owned by Starbox, is a 4A advertising agency incorporated in 2013 that offers digital marketing, advertising consulting and design services. 180 has maintained long-term relationships, with more than 20% of its existing clients for over 15 years. To enhance service quality, 180 anticipates improving brand engagement by using StarboxAI Pro Series, which provides artificial intelligence (“AI”) powered solutions for image creation, video production, and live streaming alongside data-driven marketing strategies.

Equipped with StarboxAI Pro Series, 180 is expected to have the following new capabilities:

  • AI-powered Image Creation: Generation of campaign-specific image tailored to brand identity.
  • AI-powered Video Production: Fast, automated creation of short videos for product promotion and social media.
  • AI-powered Live Streaming: Real-time engagement with interactive features such as Q&A, purchase guidance, and dynamic content streaming.

These AI-driven tools are expected to enable 180 to generate creative output, offer personalized campaigns, and provide real-time insights to optimize performance.

“Through StarboxAI Pro Series, 180 will be able to join data with creativity to quickly produce engaging campaigns. Since its incorporation, 180 has been pursuing excellence in branding and advertising, serving a diverse portfolio of clients. The adoption of StarboxAI Pro Series reinforces 180’s commitment to deliver outstanding brand experiences through image, video, and live streaming solutions. With this adoption, 180 expects to continue to improve brand engagement in a competitive digital landscape,” said Lee Choon Wooi, Chief Executive Officer and Chairman of the Board of Directors of Starbox.  

About Starbox Group Holdings Ltd

Headquartered in Malaysia, Starbox is a technology-driven, rapidly growing company with innovation as its focus. Starbox is aiming to be a comprehensive technology solutions provider within Southeast Asia and also engages in building a cash rebate, advertising, and payment solution business ecosystem targeting micro, small, and medium enterprises that lack the bandwidth to develop an in-house data management system for effective marketing. The Company connects retail merchants with retail shoppers to facilitate transactions through cash rebates offered by retail merchants on its GETBATS website and mobile app. The Company provides digital advertising services to advertisers through its SEEBATS website and mobile app, GETBATS website and mobile app and social media. The Company also provides payment solution services to merchants. For more information, please visit the Company’s website: https://ir.starboxholdings.com and WeChat Channels: StarboxTechnologies.

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Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as “approximates,” “assesses,” “believes,” “hopes,” “expects,” “anticipates,” “estimates,” “projects,” “intends,” “plans,” “will,” “would,” “should,” “could,” “may” or similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the U.S. Securities and Exchange Commission. References and links (including QR codes) to websites have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release.

For more information, please contact:

Starbox Group Holdings Ltd.
Investor Relations Department
Email: ir@starboxholdings.com

Ascent Investor Relations LLC
Tina Xiao
Phone: +1-646-932-7242
Email: investors@ascent-ir.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/120adab1-f25c-42b0-9b96-4c1534dd2408


FAQ

What AI features does Starbox (STBX) introduce with StarboxAI Pro Series?

StarboxAI Pro Series introduces three main AI-powered features: image creation for campaign-specific content, automated video production for product promotion, and interactive live streaming with real-time engagement capabilities.

What is the ownership structure between Starbox (STBX) and 180 Degrees Brandcom?

Starbox Group Holdings (STBX) owns 51% of 180 Degrees Brandcom, making it an indirect subsidiary of the company.

How long has 180 Degrees Brandcom been operating before partnering with Starbox (STBX)?

180 Degrees Brandcom was incorporated in 2013 and has maintained long-term relationships with over 20% of its clients for more than 15 years.

Starbox Group Holdings Ltd.

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