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Starbox Secures Trademark Registrations in the Philippines, Strengthening Regional Growth Strategy

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Starbox Group Holdings (STBX) has successfully registered three trademarks - 'Starbox,' 'StarboxAI,' and 'StarboxChat' in the Philippines, marking a significant step in its Southeast Asian expansion strategy. The company, which provides cash rebates, advertising, and payment solutions, aims to become a comprehensive AI solutions provider in the region.

The trademark registrations are expected to strengthen the company's brand identity, enhance credibility, and reinforce trust among merchants and consumers in the Philippines, a key market with significant growth potential. Starbox plans to integrate AI-driven systems into its platform to enhance consumer shopping experience and facilitate merchant outreach.

CEO Lee Choon Wooi emphasized that this milestone reflects Starbox's commitment to building a strong regional presence and delivering AI-driven solutions across Southeast Asia, particularly targeting the Philippines' growing e-commerce and digital payment adoption.

Starbox Group Holdings (STBX) ha registrato con successo tre marchi - 'Starbox', 'StarboxAI' e 'StarboxChat' nelle Filippine, segnando un passo significativo nella sua strategia di espansione nel sud-est asiatico. L'azienda, che offre rimborsi in contante, pubblicità e soluzioni di pagamento, mira a diventare un fornitore completo di soluzioni AI nella regione.

Le registrazioni dei marchi sono destinate a rafforzare l'identità del marchio dell'azienda, migliorare la credibilità e rinforzare la fiducia tra commercianti e consumatori nelle Filippine, un mercato chiave con un significativo potenziale di crescita. Starbox prevede di integrare sistemi basati su AI nella sua piattaforma per migliorare l'esperienza di acquisto dei consumatori e facilitare il contatto con i commercianti.

Il CEO Lee Choon Wooi ha sottolineato che questo traguardo riflette l'impegno di Starbox a costruire una forte presenza regionale e a fornire soluzioni guidate dall'AI in tutto il sud-est asiatico, mirando in particolare all'adozione crescente dell'e-commerce e dei pagamenti digitali nelle Filippine.

Starbox Group Holdings (STBX) ha registrado con éxito tres marcas - 'Starbox', 'StarboxAI' y 'StarboxChat' en Filipinas, marcando un paso significativo en su estrategia de expansión en el sudeste asiático. La empresa, que ofrece reembolsos en efectivo, publicidad y soluciones de pago, tiene como objetivo convertirse en un proveedor integral de soluciones de IA en la región.

Se espera que el registro de marcas fortalezca la identidad de la marca de la empresa, mejore la credibilidad y refuerce la confianza entre comerciantes y consumidores en Filipinas, un mercado clave con un potencial de crecimiento significativo. Starbox planea integrar sistemas impulsados por IA en su plataforma para mejorar la experiencia de compra del consumidor y facilitar el contacto con los comerciantes.

El CEO Lee Choon Wooi enfatizó que este hito refleja el compromiso de Starbox de construir una fuerte presencia regional y ofrecer soluciones impulsadas por IA en todo el sudeste asiático, especialmente apuntando a la creciente adopción del comercio electrónico y los pagos digitales en Filipinas.

Starbox Group Holdings (STBX)는 필리핀에서 'Starbox', 'StarboxAI', 'StarboxChat'이라는 세 개의 상표를 성공적으로 등록하여 동남아시아 확장 전략에서 중요한 이정표를 세웠습니다. 현금 리베이트, 광고 및 결제 솔루션을 제공하는 이 회사는 이 지역에서 종합적인 AI 솔루션 제공업체가 되는 것을 목표로 하고 있습니다.

상표 등록은 회사의 브랜드 아이덴티티를 강화하고 신뢰성을 높이며 필리핀의 상인과 소비자 간의 신뢰를 증진할 것으로 예상됩니다. 필리핀은 상당한 성장 잠재력을 가진 핵심 시장입니다. Starbox는 소비자의 쇼핑 경험을 향상시키고 상인과의 소통을 원활하게 하기 위해 AI 기반 시스템을 플랫폼에 통합할 계획입니다.

CEO 이춘우이는 이 이정표가 Starbox의 강력한 지역 존재감을 구축하고 동남아시아 전역에 AI 기반 솔루션을 제공하려는 헌신을 반영한다고 강조했습니다. 특히 필리핀의 전자상거래 및 디지털 결제 채택이 증가하고 있습니다.

Starbox Group Holdings (STBX) a enregistré avec succès trois marques - 'Starbox', 'StarboxAI' et 'StarboxChat' aux Philippines, marquant une étape significative dans sa stratégie d'expansion en Asie du Sud-Est. L'entreprise, qui propose des remises en espèces, de la publicité et des solutions de paiement, vise à devenir un fournisseur de solutions d'IA complet dans la région.

Les enregistrements de marques devraient renforcer l'identité de marque de l'entreprise, améliorer sa crédibilité et renforcer la confiance entre commerçants et consommateurs aux Philippines, un marché clé avec un potentiel de croissance significatif. Starbox prévoit d'intégrer des systèmes basés sur l'IA dans sa plateforme pour améliorer l'expérience d'achat des consommateurs et faciliter le contact avec les commerçants.

Le PDG Lee Choon Wooi a souligné que ce jalon reflète l'engagement de Starbox à établir une forte présence régionale et à fournir des solutions basées sur l'IA dans toute l'Asie du Sud-Est, en ciblant particulièrement l'adoption croissante du commerce électronique et des paiements numériques aux Philippines.

Starbox Group Holdings (STBX) hat erfolgreich drei Marken - 'Starbox', 'StarboxAI' und 'StarboxChat' auf den Philippinen registriert, was einen bedeutenden Schritt in seiner Expansionsstrategie für Südostasien darstellt. Das Unternehmen, das Bar-Rückzahlungen, Werbung und Zahlungslösungen anbietet, strebt an, ein umfassender Anbieter von KI-Lösungen in der Region zu werden.

Die Markenregistrierungen sollen die Markenidentität des Unternehmens stärken, die Glaubwürdigkeit erhöhen und das Vertrauen zwischen Händlern und Verbrauchern auf den Philippinen, einem wichtigen Markt mit erheblichem Wachstumspotenzial, festigen. Starbox plant, KI-gesteuerte Systeme in seine Plattform zu integrieren, um das Einkaufserlebnis der Verbraucher zu verbessern und die Kontaktaufnahme mit Händlern zu erleichtern.

CEO Lee Choon Wooi betonte, dass dieser Meilenstein das Engagement von Starbox widerspiegelt, eine starke regionale Präsenz aufzubauen und KI-gesteuerte Lösungen in ganz Südostasien anzubieten, insbesondere mit Blick auf die wachsende Akzeptanz von E-Commerce und digitalen Zahlungen auf den Philippinen.

Positive
  • Secured three strategic trademark registrations in the Philippines
  • Expansion into Philippines' large consumer market
  • Protection of intellectual property rights in a key growth market
Negative
  • None.

KUALA LUMPUR, Malaysia, Feb. 18, 2025 (GLOBE NEWSWIRE) -- Starbox Group Holdings Ltd. (Nasdaq: STBX) (“Starbox” or the “Company”), a service provider of cash rebates, advertising, and payment solutions with a goal of becoming a comprehensive artificial intelligence (“AI”) solutions provider in Southeast Asia, today announced the successful registration of its “Starbox,” “StarboxAI,” and “StarboxChat” trademarks in the Philippines. This milestone marks an important step in the Company’s regional expansion strategy, reinforcing its commitment to establishing a strong presence in Southeast Asia. The Philippines has a growing population, that make it a key market in Starbox’s growth trajectory, aligning with the Company’s expansion plans.

The trademark registrations underscore Starbox’s strategic focus on strengthening its intellectual property portfolio and brand identity across Southeast Asia. As the Company grows its regional presence, securing such intellectual property rights is expected to strengthen brand identity, enhance credibility, and reinforce trust among merchants and consumers. This move is also anticipated to solidify Starbox’s competitive advantage in the local market and lay the foundation for deeper market penetration.

“We believe securing our trademarks in the Philippines is a major milestone for Starbox,” said Mr. Lee Choon Wooi, Chief Executive Officer and Chairman of Starbox. “It reflects our dedication to building a strong and recognizable brand across Southeast Asia while reinforcing our vision to delivering seamless AI-driven solutions for merchants and consumers. With the Philippines experiencing e-commerce and digital payment adoption, we see tremendous potential for our cash rebates model to thrive and benefit millions of users.”

As one of Southeast Asia’s dynamic economies, the Philippines plays a crucial role in Starbox’s regional expansion strategy. Starbox believes that the trademark registrations will both ensure legal brand protection and signal the Company’s readiness to capitalize on opportunities in a market it expects to drive ASEAN (Association of Southeast Asian Nations)’s annual GDP growth.

With a dense population, Starbox anticipates that Southeast Asia and the Philippines present immense growth potential for Starbox’s cash rebates ecosystem, and by integrating AI-driven systems into its platform, it will enhance the consumer shopping experience and facilitate merchant outreach.

As investors increasingly prioritize companies with robust regional footprints, Starbox believes that its growing presence in the Philippines—alongside its broader Southeast Asia strategy—will usher a clear pathway to capturing their growing consumer markets.

“Our vision goes beyond borders. We remain committed to delivering long-term value for our customers, partners, and future shareholders as we scale across the region.” added Mr. Lee Choon Wooi.

About Starbox Group Holdings Ltd.

Headquartered in Malaysia, Starbox is a technology-driven, rapidly growing company with innovation as its focus. Starbox is aiming to be a comprehensive technology solutions provider within Southeast Asia and also engages in building a cash rebate, advertising, and payment solution business ecosystem, targeting micro, small, and medium enterprises that lack the bandwidth to develop an in-house data management system for effective marketing. The Company connects retail merchants with retail shoppers to facilitate transactions through cash rebates offered by retail merchants on its GETBATS website and mobile app. The Company also provides digital advertising services to advertisers through its SEEBATS website and mobile app, GETBATS website and mobile app and social media. The Company also provides payment solution services to merchants. For more information, please visit the Company’s website: https://ir.starboxholdings.com.

Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as “approximates,” “assesses,” “believes,” “hopes,” “expects,” “anticipates,” “estimates,” “projects,” “intends,” “plans,” “will,” “would,” “should,” “could,” “may” or similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the U.S. Securities and Exchange Commission. References and links (including QR codes) to websites have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release.

For more information, please contact:

Starbox Group Holdings Ltd.
Investor Relations Department
Email: ir@starboxholdings.com

Ascent Investor Relations LLC
Tina Xiao
Phone: +1-646-932-7242
Email: investors@ascent-ir.com


FAQ

What trademarks did Starbox (STBX) register in the Philippines?

Starbox registered three trademarks in the Philippines: 'Starbox,' 'StarboxAI,' and 'StarboxChat.'

How will the Philippine trademark registrations benefit STBX's business?

The trademark registrations will strengthen Starbox's brand identity, enhance credibility, protect intellectual property, and support market penetration in the Philippines.

What is Starbox's (STBX) expansion strategy in Southeast Asia?

Starbox aims to expand its cash rebates ecosystem and AI-driven solutions across Southeast Asia, with the Philippines being a key market in their regional growth strategy.

What services does Starbox (STBX) currently offer in Southeast Asia?

Starbox provides cash rebates, advertising, and payment solutions, with plans to become a comprehensive AI solutions provider in Southeast Asia.

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