MY GYM AND SKECHERS LAUNCH SKECHERS KIDS MONTH

Rhea-AI Summary

My Gym and Skechers have partnered to launch Skechers Kids Month, a September event offering fun activities and giveaways featuring Skechers Hands Free Slip-ins® collection for kids. The event, taking place across My Gym locations in North America, includes:

• Enter-to-win giveaways and prizes
• Exclusive digital coupons and shoe coloring pages
• Curriculum integration with My Gym programs
• Social media promotions
• Wall branding and immersive experiences

The partnership aims to address the challenge of managing shoe changes before and after gym classes, providing an easy solution for parents. This collaboration is expected to boost brand awareness, attract new customers, and create direct connections with families.

Positive

• Partnership with My Gym expands Skechers' reach to young families
• Increased brand visibility through in-gym activations and social media campaigns
• Potential for new customer acquisition through targeted marketing efforts
• Alignment of Skechers Hands Free Slip-ins with customer needs in gym settings

Negative

• None.

The September event is offering young families fun activities and giveaways featuring the footwear brand's Skechers Hands Free Slip-ins^® collection for kids

SHERMAN OAKS, Calif., Sept. 17, 2024 /PRNewswire/ -- My Gym, the premier destination for children's fitness, has partnered with Skechers to offer families the brands' first-ever Skechers Kids Month. Taking place now until the end of September, this exciting Skechers Hands Free Slip-ins event offers fun-filled activities, seamless footwear solutions for parents, and engaging brand interactions across My Gym locations in North America.

Skechers Kids Month at My Gym: A Thrilling Experience for Families
Throughout this month, My Gym locations will be transformed with Skechers-themed activations designed to surprise and delight parents and kids. From custom in-gym experiences to interactive social media campaigns, families will enjoy a variety of activities featuring Skechers Hands Free Slip-ins, including:

• Enter-to-win giveaways and exciting prizes
• Exclusive digital coupons and custom designs of shoe coloring pages
• Curriculum integration with My Gym's renowned programming
• Social media and newsletter promotions to keep the fun going
• Wall branding and immersive experiences throughout the gym

Meeting the Needs of Families
The partnership addresses a common pain point experienced by families attending My Gym classes: the challenge of managing excited kids during shoe changes before and after class. Designed to make the process of getting in and out of the gym hassle-free, Skechers Hands Free Slip-ins provides an easy, efficient solution—simplifying life for parents while their children enjoy My Gym's fun and engaging programs.

"This collaboration is a win-win for both brands," said Cameron Bunce, Executive VP of Strategic Partnerships at My Gym. "Skechers Kids Month not only enhances the experience for families visiting our gyms, but also introduces parents to a trusted footwear solution that aligns with their needs."

"Skechers Hands Free Slip-ins has been magical for children—enabling them to quickly slip in on their own, hands-free," added Michael Greenberg, president of Skechers. "And with more new styles now available, it's the perfect time to share this convenient technology at My Gym centers."

Expected Impact
Skechers Kids Month aims to strengthen connections with young families by offering a relevant, engaging experience. The partnership is expected to boost brand awareness, attract new customers, and create high-impact direct connections with parents and children.

About My Gym
My Gym is a children's fitness center offering a variety of fun and engaging programs designed to promote physical development in young kids. With over 600 locations worldwide, My Gym has been a leader in children's fitness for over 40 years.

About Skechers U.S.A., Inc.
Skechers (NYSE:SKX), The Comfort Technology Company^® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company's collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,200 Skechers retail stores. A Fortune 500^® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers' future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as "believe," "anticipate," "expect," "estimate," "intend," "plan," "project," "will," "could," "may," "might," or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States, and the impact of wars, acts of war and other conflicts around the world; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers' annual report on Form 10-K for the year ended December 31, 2023 and its quarterly reports on Form 10-Q in 2024. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

CONTACT- Cameron Bunce, cbunce@mygym.com

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SOURCE My Gym Enterprises

FAQ

What is Skechers Kids Month at My Gym?

Skechers Kids Month is a September event at My Gym locations in North America, featuring activities and giveaways centered around Skechers Hands Free Slip-ins® collection for kids. It includes prizes, digital coupons, custom shoe coloring pages, and integrated gym experiences.

How long does the Skechers Kids Month event run at My Gym?

The Skechers Kids Month event runs throughout September at participating My Gym locations in North America.

What are Skechers Hands Free Slip-ins for kids (SKX)?

Skechers Hands Free Slip-ins are a footwear collection designed for children to easily put on and take off their shoes without using their hands, making it convenient for activities like gym classes.

How does the Skechers (SKX) partnership benefit My Gym customers?

The partnership addresses the challenge of managing shoe changes before and after gym classes, offering parents an easy and efficient footwear solution while their children enjoy My Gym's programs.