Sweetgreen Rolls Out SG Rewards, Enhancing the Guest Experience with Points, Perks, and Free Ripple Fries™
Sweetgreen has launched SG Rewards, a nationwide loyalty program offering members 10 points for every eligible dollar spent. The program provides access to exclusive perks and members-only deals, allowing customers to redeem points for free items including their new Ripple Fries.
The launch coincides with the introduction of Ripple Fries, the first air-fried, seed oil-free fries by a national restaurant brand, made with russet potatoes and air-fried in avocado oil. New members joining in April will receive 1,000 bonus points on their first eligible purchase, while existing members making purchases through April 11 will also earn 1,000 bonus points - equivalent to a free order of Ripple Fries.
Members can earn and redeem points through the Sweetgreen app or website, with features including line-skipping and quick checkout options. Existing Sweetgreen account holders will be automatically enrolled in the program.
Sweetgreen ha lanciato SG Rewards, un programma di fidelizzazione a livello nazionale che offre ai membri 10 punti per ogni dollaro speso idoneo. Il programma fornisce accesso a vantaggi esclusivi e offerte riservate ai membri, consentendo ai clienti di riscattare punti per articoli gratuiti, inclusi i loro nuovi Ripple Fries.
Il lancio coincide con l'introduzione dei Ripple Fries, le prime patatine fritte a cottura ad aria e senza olio di semi da un marchio di ristorazione nazionale, realizzate con patate russet e cotte ad aria in olio di avocado. I nuovi membri che si uniscono ad aprile riceveranno 1.000 punti bonus sul loro primo acquisto idoneo, mentre i membri esistenti che effettuano acquisti fino all'11 aprile guadagneranno anch'essi 1.000 punti bonus, equivalenti a un ordine gratuito di Ripple Fries.
I membri possono guadagnare e riscattare punti tramite l'app o il sito web di Sweetgreen, con funzionalità come il salto della fila e opzioni di pagamento rapido. I titolari di un account Sweetgreen esistente saranno automaticamente iscritti al programma.
Sweetgreen ha lanzado SG Rewards, un programa de lealtad a nivel nacional que ofrece a los miembros 10 puntos por cada dólar elegible gastado. El programa proporciona acceso a beneficios exclusivos y ofertas solo para miembros, permitiendo a los clientes canjear puntos por artículos gratuitos, incluyendo sus nuevas Ripple Fries.
El lanzamiento coincide con la introducción de Ripple Fries, las primeras papas fritas fritas al aire y sin aceite de semillas de una marca de restaurante nacional, hechas con papas russet y fritas al aire en aceite de aguacate. Los nuevos miembros que se unan en abril recibirán 1,000 puntos de bonificación en su primera compra elegible, mientras que los miembros existentes que realicen compras hasta el 11 de abril también ganarán 1,000 puntos de bonificación, equivalentes a un pedido gratuito de Ripple Fries.
Los miembros pueden ganar y canjear puntos a través de la aplicación o el sitio web de Sweetgreen, con características que incluyen saltar la fila y opciones de pago rápido. Los titulares de cuentas de Sweetgreen existentes serán inscritos automáticamente en el programa.
Sweetgreen가 SG Rewards를 출시했습니다. 이는 전국적인 로열티 프로그램으로, 회원들에게 적격한 달러당 10포인트를 제공합니다. 이 프로그램은 회원 전용 혜택과 특별 거래에 대한 접근을 제공하며, 고객들은 포인트를 사용하여 새로운 Ripple Fries를 포함한 무료 항목을 교환할 수 있습니다.
출시는 Ripple Fries의 도입과 동시에 이루어지며, 이는 국가 식당 브랜드에서 제공하는 첫 번째 에어프라이드, 씨앗 기름 없는 감자튀김으로, 러셋 감자로 만들어지고 아보카도 오일로 에어프라이드됩니다. 4월에 가입하는 신규 회원은 첫 번째 적격 구매 시 1,000 보너스 포인트를 받게 되며, 4월 11일까지 구매하는 기존 회원도 1,000 보너스 포인트를 적립할 수 있습니다. 이는 Ripple Fries 무료 주문에 해당합니다.
회원들은 Sweetgreen 앱이나 웹사이트를 통해 포인트를 적립하고 사용할 수 있으며, 대기열 건너뛰기 및 빠른 결제 옵션과 같은 기능이 포함되어 있습니다. 기존 Sweetgreen 계정 보유자는 자동으로 프로그램에 등록됩니다.
Sweetgreen a lancé SG Rewards, un programme de fidélité à l'échelle nationale offrant aux membres 10 points pour chaque dollar éligible dépensé. Le programme donne accès à des avantages exclusifs et des offres réservées aux membres, permettant aux clients d'échanger des points contre des articles gratuits, y compris leurs nouvelles Ripple Fries.
Le lancement coïncide avec l'introduction des Ripple Fries, les premières frites cuites à l'air et sans huile de graines d'une marque de restaurant nationale, fabriquées à partir de pommes de terre russet et cuites à l'air dans de l'huile d'avocat. Les nouveaux membres qui rejoignent en avril recevront 1 000 points bonus lors de leur premier achat éligible, tandis que les membres existants effectuant des achats jusqu'au 11 avril gagneront également 1 000 points bonus, équivalents à une commande gratuite de Ripple Fries.
Les membres peuvent gagner et échanger des points via l'application ou le site Web de Sweetgreen, avec des fonctionnalités telles que le passage de la file d'attente et des options de paiement rapide. Les titulaires de comptes Sweetgreen existants seront automatiquement inscrits au programme.
Sweetgreen hat SG Rewards gestartet, ein landesweites Treueprogramm, das Mitgliedern 10 Punkte für jeden berechtigten Dollar bietet, den sie ausgeben. Das Programm bietet Zugang zu exklusiven Vorteilen und Mitgliederrabatten, sodass Kunden Punkte für kostenlose Artikel, einschließlich ihrer neuen Ripple Fries, einlösen können.
Der Start fällt zusammen mit der Einführung der Ripple Fries, den ersten luftgebackenen, ölfreien Pommes von einer nationalen Restaurantmarke, die aus Russet-Kartoffeln hergestellt und in Avocadoöl frittiert werden. Neue Mitglieder, die im April beitreten, erhalten 1.000 Bonuspunkte bei ihrem ersten berechtigten Einkauf, während bestehende Mitglieder, die bis zum 11. April einkaufen, ebenfalls 1.000 Bonuspunkte verdienen - das entspricht einer kostenlosen Bestellung von Ripple Fries.
Mitglieder können Punkte über die Sweetgreen-App oder die Website verdienen und einlösen, mit Funktionen wie dem Überspringen der Warteschlange und schnellen Zahlungsoptionen. Bestehende Sweetgreen-Kontoinhaber werden automatisch in das Programm aufgenommen.
- Introduction of new loyalty program enhancing customer retention
- Launch of innovative Ripple Fries product expanding menu offerings
- Digital integration through app enhancing customer experience
- Automatic enrollment of existing customers reducing friction
- Ripple Fries not available at select locations
- Delivery fees and minimum purchase requirements apply for rewards redemption
Insights
Sweetgreen's nationwide launch of SG Rewards represents a strategic move to strengthen customer retention and increase purchase frequency in the competitive fast-casual restaurant space. The 10 points per dollar structure appears designed to drive repeat business and potentially increase average order value over time.
This loyalty program implementation comes at a critical time as restaurant chains battle for market share amid elevated food costs. By doubling down on digital engagement and offering flexible redemption options, Sweetgreen is executing a data-driven strategy that serves multiple business objectives: building its first-party customer database, reducing customer acquisition costs, and capturing valuable ordering pattern insights that can inform future menu development.
The timing of this rollout shortly after their Ripple Fries launch creates synergistic marketing momentum. The air-fried, seed oil-free positioning of these fries represents a meaningful product differentiation that aligns with Sweetgreen's health-focused brand identity while expanding into a high-margin category that could meaningfully improve store-level economics if adoption is strong.
The strategic integration of both initiatives indicates management's focused approach to driving same-store sales growth through increased visits rather than price increases alone – a more sustainable growth method in the current consumer spending environment. Most importantly, this fully digital program positions Sweetgreen to capture actionable customer data while building stronger brand loyalty in a segment where repeat business is essential for profitability.
Built with flexibility and guest feedback in mind, SG Rewards allows members to earn 10 points for every eligible dollar spent, unlocking more perks and access to members-only deals.
“We’re constantly inspired by our community, and SG Rewards reflects what our fans love most about Sweetgreen,” said Jonathan Neman, CEO and Co-Founder of Sweetgreen. “Rooted in what our guests love, SG Rewards offers more value, more flexibility and more ways to enjoy Sweetgreen—from everyday surprise & delight moments to members-only deals and special perks.”
SG Rewards makes earning and redeeming points simple. With every eligible dollar getting members closer to rewards, Sweetgreen fans can enjoy a seamless experience whether they’re on-the-go or dining in. Members can skip the line by ordering ahead through the Sweetgreen app or scan in-store for a quick and effortless checkout. The launch reflects Sweetgreen’s commitment to enhancing the guest experience through digital innovation, making it more convenient than ever to order, earn, and enjoy rewards.
Ripple Fries on SG Rewards
The nationwide rollout of SG Rewards comes on the heels of Sweetgreen’s iconic launch of Ripple Fries—the first air-fried, seed oil-free fries offered by a national restaurant brand. Made from freshly cut russet potatoes, these fries are seasoned with a blend of salt and herbs and air-fried in avocado oil for a healthier twist on the classic. Paired with Sweetgreen’s housemade Garlic Aioli and Pickle Ketchup, Ripple Fries quickly became a fan favorite, with guests enjoying them all day long, especially in the afternoons and on weekends.
Now, through SG Rewards, guests can redeem points for free Ripple Fries as part of their loyalty perks*. New members who join SG Rewards will receive 1,000 bonus points on their first eligible purchase throughout April, and existing members who make an eligible purchase now through April 11 will also earn 1,000 bonus points—equivalent to a free order of Ripple Fries! To receive these bonus points, create an account on the Sweetgreen app or online or open your existing account, place an order for a salad, bowl, or protein plate, and receive 1,000 bonus points in your account within 24 hours. Guests have the option to redeem their bonus points for free Ripple Fries with their next purchase.
Order, Earn, Enjoy
To join SG Rewards, customers can download the Sweetgreen app, available on the App Store and Google Play, or visit https://order.sweetgreen.com/sg-rewards. Once the app is installed, fans can register and start earning points with their first purchase, gaining access to all the rewards and perks SG Rewards has to offer. Guests who already have a Sweetgreen account will be automatically enrolled in the new program.
To stay up-to-date on the latest menu additions and offers, guests can visit Sweetgreen.com or check the Sweetgreen app.
*See SG Rewards Terms for details. Limit one (1) 1000 bonus point offer per customer. Ripple Fries not available at select stores or outpost orders. Minimum purchase requirements, delivery and other fees apply to rewards redeemed via delivery. Reward discount applied before taxes and other fees. Rewards are subject to change.
About Sweetgreen:
Sweetgreen (NYSE: SG) is on a mission to build healthier communities by connecting people to real food. Sweetgreen sources the best quality ingredients from farmers and suppliers they trust to cook food from scratch that is both delicious and nourishing. They plant roots in each community by building a transparent supply chain, investing in local farmers and growers, and enhancing the total experience with innovative technology. Since opening its first 560-square-foot location in 2007, Sweetgreen has scaled to over 250 locations across
To learn more about Sweetgreen, its menu, and its loyalty program, visit www.Sweetgreen.com. Follow @Sweetgreen on Instagram, Facebook and X.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250403427867/en/
Sweetgreen Contact, Media:
press@sweetgreen.com
Sweetgreen Contact, Investor Relations:
Rebecca Nounou
ir@Sweetgreen.com
Source: Sweetgreen
FAQ
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What bonus points offer is available for new SG Rewards members in April?
What makes Sweetgreen's Ripple Fries unique in the market?
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